{
  "company": {
    "name": "Kidas",
    "website": "https://getkidas.com/",
    "record": "https://startuphistory.org/c/getkidas.com"
  },
  "status": null,
  "history_since": "2022-09-02T21:53:06.000Z",
  "baseline": {
    "snapshot_id": "d3c026d9e1f1cca8d7b3748492e49a8a347c73dd3a3fb34ebc168f192506cce1",
    "observed_at": "2022-09-02T21:53:06.000Z",
    "headline": null,
    "description": "Protect your child while they play video games online ProtectMe by Kidas is gaming’s safest privacy and protection software for your family’s PC. Get notified when dangerous activity is detected while",
    "evidence": "https://web.archive.org/web/20220902215306/https://getkidas.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$60 / year",
            "$72 / year",
            "$5 / month",
            "$6 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-09T04:05:26.000Z",
      "variants": [
        {
          "headline": "ProtectMe by Kidas",
          "subhead": "Kidas' comprehensive voice and text analysis services diminish toxicity and cultivate safe, healthy, and accessible online environments.",
          "observed_at": "2024-07-03T11:09:54.000Z",
          "evidence": "https://web.archive.org/web/20240703110954/https://getkidas.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kidas | Advanced Online Gaming Security",
          "subhead": "Advanced voice and text analysis software that diminishes toxicity while cultivating safe online gaming environments for PC and Discord.",
          "observed_at": "2025-01-19T18:03:30.000Z",
          "evidence": "https://web.archive.org/web/20250119180330/https://getkidas.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kidas | Advanced Online Gaming Security",
          "subhead": "Advanced voice and text analysis software that diminishes toxicity while cultivating safe online gaming environments for PC and Discord.",
          "observed_at": "2025-07-09T04:05:26.000Z",
          "evidence": "https://web.archive.org/web/20250709040526/https://getkidas.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Kidas | Advanced Online Gaming Security",
      "subhead": "Advanced voice and text analysis software that diminishes toxicity while cultivating safe online gaming environments for PC and Discord.",
      "from": "2024-07-03T11:09:54.000Z",
      "to": "2025-07-09T04:05:26.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250709040526/https://getkidas.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-03T11:09:54.000Z",
          "to": "2025-07-09T04:05:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-07T13:07:31.000Z",
      "variants": [
        {
          "headline": "Deliver scam protection at scale through the brands your customers already trust",
          "subhead": "Deliver scam protection at scale through the brands your customers already trust",
          "observed_at": "2026-02-07T13:07:31.000Z",
          "evidence": "https://web.archive.org/web/20260207130731/https://getkidas.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Deliver scam protection at scale through the brands your customers already trust",
      "subhead": "Deliver scam protection at scale through the brands your customers already trust",
      "from": "2026-02-07T13:07:31.000Z",
      "to": "2026-02-07T13:07:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260207130731/https://getkidas.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-02-07T13:07:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Your Network Is One Bad Customer Away From a Carrier Blocklist",
          "subhead": "Kidas Voice Shield detects robocalls, AI voice scams, and account takeovers in real time — before the FCC does.",
          "observed_at": "2026-10-12T23:00:19.000Z",
          "evidence": "https://web.archive.org/web/20261012230019/https://getkidas.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Network Is One Bad Customer Away From a Carrier Blocklist",
          "subhead": "Kidas Voice Shield detects robocalls, AI voice scams, and account takeovers in real time — before the FCC does.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getkidas.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your Network Is One Bad Customer Away From a Carrier Blocklist",
      "subhead": "Kidas Voice Shield detects robocalls, AI voice scams, and account takeovers in real time — before the FCC does.",
      "from": "2026-10-12T23:00:19.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 2,
      "evidence": "https://getkidas.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-12T23:00:19.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1b2ba692b86beca02593e4893f400bc2d2eeb63f79bf79ed98d02ddb6941d6b9:aa66d729fc729b352371f9a34be3c319c2a90f84e4ccdc79c1164a974737f83a:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250709040526/https://getkidas.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-09T04:05:26.000Z",
        "to": "2026-02-07T13:07:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260207130731/https://getkidas.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 2,
      "id": "classifier-aa66d729fc729b352371f9a34be3c319c2a90f84e4ccdc79c1164a974737f83a:0e6a4127f9486dccc222d6ef77a209f2f80364ae7cd8b4132e3b35a361a26ee8:repositioning",
      "before_evidence": "https://web.archive.org/web/20260207130731/https://getkidas.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Deliver scam protection at scale through the brands your customers already trust” to “Your Network Is One Bad Customer Away From a Carrier Blocklist”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-02-07T13:07:31.000Z",
        "to": "2026-10-12T23:00:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20261012230019/https://getkidas.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Kidas” company record, https://startuphistory.org/c/getkidas.com"
}