{
  "company": {
    "name": "Jelly",
    "website": "https://getjelly.co.uk/",
    "record": "https://startuphistory.org/c/getjelly.co.uk"
  },
  "status": null,
  "history_since": "2020-08-13T19:47:19.000Z",
  "baseline": {
    "snapshot_id": "10788c0152004234a81686431dc842903fbf9ad0ce0c740dc42c5383508b1176",
    "observed_at": "2020-08-13T19:47:19.000Z",
    "headline": null,
    "description": "We are a free costing app for chefs and restaurants. Simple and accurate food management in one place.",
    "evidence": "https://web.archive.org/web/20200813194719/https://www.getjelly.co.uk/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-02-23T09:01:05.000Z",
      "variants": [
        {
          "headline": "Run your kitchen with just one app.",
          "subhead": "Jelly is an all in one kitchen management app. Easy to get started. Completely free. Built for kitchens. Sign up now for your account.",
          "observed_at": "2022-01-11T14:24:56.000Z",
          "evidence": "https://web.archive.org/web/20220111142456/https://www.getjelly.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Run your kitchen with just one app.",
          "subhead": "Jelly is an all in one kitchen management app. Easy to get started. Built for kitchens. Sign up now for your FREE trial.",
          "observed_at": "2022-07-01T13:04:43.000Z",
          "evidence": "https://web.archive.org/web/20220701130443/https://www.getjelly.co.uk",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Jelly | Kitchen Management App",
          "subhead": "Jelly is an all in one kitchen management app. Easy to get started. Built for kitchens. Sign up now for your FREE trial.",
          "observed_at": "2023-08-03T18:36:00.000Z",
          "evidence": "https://web.archive.org/web/20230803183600/https://www.getjelly.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Jelly | Costing & Kitchen Management App/Software/Tool",
          "subhead": "Jelly is an all in one costing & kitchen management app/software/tool. Easy to get started. Built for kitchens. Sign up now for free access to our fully set up demo kitchen.",
          "observed_at": "2024-02-23T09:01:05.000Z",
          "evidence": "https://web.archive.org/web/20240223090105/https://www.getjelly.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Jelly | Costing & Kitchen Management App/Software/Tool",
      "subhead": "Jelly is an all in one costing & kitchen management app/software/tool. Easy to get started. Built for kitchens. Sign up now for free access to our fully set up demo kitchen.",
      "from": "2022-01-11T14:24:56.000Z",
      "to": "2024-02-23T09:01:05.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240223090105/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-11T14:24:56.000Z",
          "to": "2024-02-23T09:01:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-22T22:24:33.000Z",
      "variants": [
        {
          "headline": "Real-time Food Costs. Made Simple.",
          "subhead": "Jelly is an all in one costing & kitchen management app/software/tool. Easy to get started. Built for kitchens. Sign up now for free access to our fully set up demo kitchen.",
          "observed_at": "2025-01-04T21:22:34.000Z",
          "evidence": "https://web.archive.org/web/20250104212234/https://www.getjelly.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take control of your food costs",
          "subhead": "Jelly is an all in one costing & kitchen management app/software/tool. Easy to get started. Built for kitchens. Sign up now for free access to our fully set up demo kitchen.",
          "observed_at": "2025-07-13T01:28:28.000Z",
          "evidence": "https://web.archive.org/web/20250713012828/https://www.getjelly.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take control of your food costs",
          "subhead": "Jelly is an all in one costing & kitchen management app/software/tool. Easy to get started. Built for kitchens. Sign up now for free access to our fully set up demo kitchen.",
          "observed_at": "2026-01-22T22:24:33.000Z",
          "evidence": "https://web.archive.org/web/20260122222433/https://www.getjelly.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Take control of your food costs",
      "subhead": "Jelly is an all in one costing & kitchen management app/software/tool. Easy to get started. Built for kitchens. Sign up now for free access to our fully set up demo kitchen.",
      "from": "2025-01-04T21:22:34.000Z",
      "to": "2026-01-22T22:24:33.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260122222433/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-04T21:22:34.000Z",
          "to": "2026-01-22T22:24:33.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Keep the margin you planned.",
          "subhead": "Jelly automates supplier invoices and keeps food costs, recipes and margins live for hospitality teams. Book a chat or explore the Demo Kitchen.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getjelly.co.uk/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Keep the margin you planned.",
      "subhead": "Jelly automates supplier invoices and keeps food costs, recipes and margins live for hospitality teams. Book a chat or explore the Demo Kitchen.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.getjelly.co.uk/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-ef2ddad2bd817786b5228d36deb347d8a8cb55476d00846c449c833903095a8b:74ba4c622a3b2e3450229db4c5cc247e68f9b87ff1d76a91e7a865c505aecc79:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220701130443/https://www.getjelly.co.uk",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-01T13:04:43.000Z",
        "to": "2023-08-03T18:36:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230803183600/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-ef2ddad2bd817786b5228d36deb347d8a8cb55476d00846c449c833903095a8b:74ba4c622a3b2e3450229db4c5cc247e68f9b87ff1d76a91e7a865c505aecc79:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220701130443/https://www.getjelly.co.uk",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-01T13:04:43.000Z",
        "to": "2023-08-03T18:36:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230803183600/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-74ba4c622a3b2e3450229db4c5cc247e68f9b87ff1d76a91e7a865c505aecc79:6d8df8036486bb096119e92100ba85c8171279bcf1bae9b940f981e9e4a3faaa:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230803183600/https://www.getjelly.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-08-03T18:36:00.000Z",
        "to": "2024-02-23T09:01:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223090105/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-6d8df8036486bb096119e92100ba85c8171279bcf1bae9b940f981e9e4a3faaa:4eecb064852b7ceebaa1a0affb30743b0cbc1c33af8cfb424d56b21d1737320c:customers_added:566ab825e10da80e",
      "before_evidence": "https://web.archive.org/web/20240223090105/https://www.getjelly.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: The Ninth.",
      "between": {
        "from": "2024-02-23T09:01:05.000Z",
        "to": "2025-01-04T21:22:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104212234/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-4eecb064852b7ceebaa1a0affb30743b0cbc1c33af8cfb424d56b21d1737320c:85bd209de50bf0ede1f976ccd593fa2dafd2a5f146c798ce4c2fe94d04f364d2:headline:a849c745a20c1015",
      "before_evidence": "https://web.archive.org/web/20250104212234/https://www.getjelly.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Real-time Food Costs. Made Simple.” to “Take control of your food costs”.",
      "between": {
        "from": "2025-01-04T21:22:34.000Z",
        "to": "2025-07-13T01:28:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713012828/https://www.getjelly.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-e7aba63620f4becf5e072aef5097a58e524b618ff9446c3cfb55194fc7263068:d10a56c5b1db83ff348b119c2902d6711dd3120dc77ae4fd2eca66b0a09f0068:customers_added:6519680f8903eacd",
      "before_evidence": "https://web.archive.org/web/20260122222433/https://www.getjelly.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Claude Bosi, Murano (3), Lime Wood (1), Sams Riverside (1), Palomar (2) and Carbis Bay.",
      "between": {
        "from": "2026-01-22T22:24:33.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getjelly.co.uk/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-e7aba63620f4becf5e072aef5097a58e524b618ff9446c3cfb55194fc7263068:d10a56c5b1db83ff348b119c2902d6711dd3120dc77ae4fd2eca66b0a09f0068:headline:e868f9f2bdfbc922",
      "before_evidence": "https://web.archive.org/web/20260122222433/https://www.getjelly.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take control of your food costs” to “Keep the margin you planned.”.",
      "between": {
        "from": "2026-01-22T22:24:33.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getjelly.co.uk/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Jelly” company record, https://startuphistory.org/c/getjelly.co.uk"
}