{
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    "name": "GetEquity",
    "website": "https://getequity.io/",
    "record": "https://startuphistory.org/c/getequity.io"
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        {
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          "evidence": "https://web.archive.org/web/20260721144116/https://www.getequity.io/",
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        {
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          "evidence": "https://www.getequity.io/",
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      "subhead": "Gain access to a variety of assets and ventures, including commercial papers, real estate projects, private equity, mutual funds and more on GetEquity.",
      "from": "2025-01-05T17:50:10.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 4,
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      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
        "from": "2021-01-29T17:29:00.000Z",
        "to": "2022-01-25T12:12:24.000Z"
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      "evidence": "https://web.archive.org/web/20220125121224/https://www.getequity.io/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fund the future, today!” to “Join our mailing list”.",
      "between": {
        "from": "2022-01-25T12:12:24.000Z",
        "to": "2022-07-04T05:52:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20220704055255/https://www.getequity.io/",
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    {
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      "before_evidence": "https://web.archive.org/web/20220704055255/https://www.getequity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join our mailing list” to “NASDAQ for private companies”.",
      "between": {
        "from": "2022-07-04T05:52:55.000Z",
        "to": "2023-01-23T11:18:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20230123111835/https://www.getequity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-52e648b8d8006872f234fa9c8845a7209f03bff5ba739ded366bf1a48a4bc500:a1d4b4d6e5d8a59954e84107a8f9e511810ee05e7874d21ce702ba4dd56373b2:repositioning",
      "before_evidence": "https://web.archive.org/web/20230123111835/https://www.getequity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “NASDAQ for private companies” to “Marketplace for private capital investments”.",
      "between": {
        "from": "2023-01-23T11:18:35.000Z",
        "to": "2024-02-02T17:43:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240202174309/https://www.getequity.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-a1d4b4d6e5d8a59954e84107a8f9e511810ee05e7874d21ce702ba4dd56373b2:fd937df98605eade010ebea4d3d0f27b88df1c3cd7557cb7d6d6f2f105352f45:logos:335de82321eab0c1",
      "before_evidence": "https://web.archive.org/web/20240202174309/https://www.getequity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Greenhouse Capital, Microtraction and Health Capital.",
      "between": {
        "from": "2024-02-02T17:43:09.000Z",
        "to": "2024-07-13T02:26:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713022618/https://www.getequity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-fd937df98605eade010ebea4d3d0f27b88df1c3cd7557cb7d6d6f2f105352f45:edb009df589279eda2f4bb3544df45f3b59f3b2611bc686b106d7ae38db05796:headline:5a2030e455f69ece",
      "before_evidence": "https://web.archive.org/web/20240713022618/https://www.getequity.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Marketplace for private capital investments” to “Making access to investments a breeze for you”.",
      "between": {
        "from": "2024-07-13T02:26:18.000Z",
        "to": "2025-01-05T17:50:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105175010/https://www.getequity.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "GetEquity updates homepage messaging on investment access",
    "summary": "GetEquity has updated its homepage messaging around private investments and added new logos. The company now highlights making access to investments easier for users.",
    "points": [
      {
        "text": "Between January 2023 and February 2024, a classifier read GetEquity’s homepage change from “NASDAQ for private companies” to “Marketplace for private capital investments” as a repositioning.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      },
      {
        "text": "Between February 2024 and July 2024, GetEquity added Greenhouse Capital, Microtraction and Health Capital logos to its homepage.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between July 2024 and January 2025, GetEquity changed its homepage headline to “Making access to investments a breeze for you”.",
        "kind": "fact",
        "changes": [
          6
        ]
      }
    ],
    "written_at": "2026-11-07T16:07:33.043Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “GetEquity” company record, https://startuphistory.org/c/getequity.io"
}