{
  "company": {
    "name": "Diana",
    "website": "https://getdiana.com/",
    "record": "https://startuphistory.org/c/getdiana.com"
  },
  "status": null,
  "history_since": "2024-04-30T07:08:22.000Z",
  "baseline": {
    "snapshot_id": "d2d3886b130a8a4eb31070a4e082d0f026c385d3138fc72737b1b02c414fd592",
    "observed_at": "2024-04-30T07:08:22.000Z",
    "headline": "GetDiana.com",
    "description": "Give us your People Ops and take back your Time.",
    "evidence": "https://web.archive.org/web/20240430070822/https://www.getdiana.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-10-05T03:50:59.000Z",
      "variants": [
        {
          "headline": "GetDiana.com",
          "subhead": "Give us your People Ops and take back your Time.",
          "observed_at": "2024-04-30T07:08:22.000Z",
          "evidence": "https://web.archive.org/web/20240430070822/https://www.getdiana.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "GetDiana.com",
          "subhead": "Give us your People Ops and take back your Time.",
          "observed_at": "2024-10-05T03:50:59.000Z",
          "evidence": "https://web.archive.org/web/20241005035059/https://www.getdiana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GetDiana.com",
      "subhead": "Give us your People Ops and take back your Time.",
      "from": "2024-04-30T07:08:22.000Z",
      "to": "2024-10-05T03:50:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20241005035059/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-30T07:08:22.000Z",
          "to": "2024-10-05T03:50:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-04-14T16:24:00.000Z",
      "variants": [
        {
          "headline": "Give Your Employee An Employee.",
          "subhead": "Diana is the first business-ready OpenClaw platform, delivering a secure AI assistant to every employee, embedded directly into Slack.",
          "observed_at": "2026-04-14T16:24:00.000Z",
          "evidence": "https://web.archive.org/web/20260414162400/https://www.getdiana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Give Your Employee An Employee.",
      "subhead": "Diana is the first business-ready OpenClaw platform, delivering a secure AI assistant to every employee, embedded directly into Slack.",
      "from": "2026-04-14T16:24:00.000Z",
      "to": "2026-04-14T16:24:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260414162400/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-04-14T16:24:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-18T12:03:14.000Z",
      "variants": [
        {
          "headline": "Care that keeps you connected",
          "subhead": "Care that keeps you connected. Diana helps older adults stay close to family life and on top of everyday reminders—with support the whole family can share.",
          "observed_at": "2026-07-18T12:03:14.000Z",
          "evidence": "https://web.archive.org/web/20260718120314/https://www.getdiana.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Care that keeps you connected",
      "subhead": "Care that keeps you connected. Diana helps older adults stay close to family life and on top of everyday reminders—with support the whole family can share.",
      "from": "2026-07-18T12:03:14.000Z",
      "to": "2026-07-18T12:03:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260718120314/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-18T12:03:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Family updates made simple",
          "subhead": "Diana turns everyday photos into little updates for Mom and Dad. You approve each one; they receive it by text or WhatsApp. No app needed for your parent.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getdiana.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Family updates made simple",
      "subhead": "Diana turns everyday photos into little updates for Mom and Dad. You approve each one; they receive it by text or WhatsApp. No app needed for your parent.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.getdiana.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5dd4362a57467640b8a2c5c05e2735398c61c46f22ec1e52508c226f6e725682:dc2183cfad0dcee4d159dd4d5d81c06d98ff563b58289cf755fad9b1cca5147a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20241005035059/https://www.getdiana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-10-05T03:50:59.000Z",
        "to": "2026-04-14T16:24:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260414162400/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-5dd4362a57467640b8a2c5c05e2735398c61c46f22ec1e52508c226f6e725682:dc2183cfad0dcee4d159dd4d5d81c06d98ff563b58289cf755fad9b1cca5147a:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20241005035059/https://www.getdiana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-10-05T03:50:59.000Z",
        "to": "2026-04-14T16:24:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260414162400/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-dc2183cfad0dcee4d159dd4d5d81c06d98ff563b58289cf755fad9b1cca5147a:39a6b9ab17ce021ef47a5c26d6105483f2316eb215860c23218a4347a515c6e3:headline:2fee3f4f41a3c43e",
      "before_evidence": "https://web.archive.org/web/20260414162400/https://www.getdiana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Give Your Employee An Employee.” to “Care that keeps you connected”.",
      "between": {
        "from": "2026-04-14T16:24:00.000Z",
        "to": "2026-07-18T12:03:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260718120314/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-dc2183cfad0dcee4d159dd4d5d81c06d98ff563b58289cf755fad9b1cca5147a:39a6b9ab17ce021ef47a5c26d6105483f2316eb215860c23218a4347a515c6e3:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260414162400/https://www.getdiana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-04-14T16:24:00.000Z",
        "to": "2026-07-18T12:03:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260718120314/https://www.getdiana.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-39a6b9ab17ce021ef47a5c26d6105483f2316eb215860c23218a4347a515c6e3:fc8cf2750e021e72ad7db4d59ed3efb56e8d0e107ab0b9419516c5d8d7b1e034:repositioning",
      "before_evidence": "https://web.archive.org/web/20260718120314/https://www.getdiana.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Care that keeps you connected” to “Family updates made simple”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-07-18T12:03:14.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getdiana.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Diana” company record, https://startuphistory.org/c/getdiana.com"
}