{
  "company": {
    "name": "Claro",
    "website": "https://getclaro.ai/",
    "record": "https://startuphistory.org/c/getclaro.ai"
  },
  "status": null,
  "history_since": "2024-04-30T09:55:07.000Z",
  "baseline": {
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    "headline": "Imagine AI that truly understands your users | CLARO",
    "description": "We empower companies to build next-generation AI products that unlock real user connection | Claro AI",
    "evidence": "https://web.archive.org/web/20240430095507/https://getclaro.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-04-30T09:55:07.000Z",
      "variants": [
        {
          "headline": "Imagine AI that truly understands your users | CLARO",
          "subhead": "We empower companies to build next-generation AI products that unlock real user connection | Claro AI",
          "observed_at": "2024-04-30T09:55:07.000Z",
          "evidence": "https://web.archive.org/web/20240430095507/https://getclaro.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Imagine AI that truly understands your users | CLARO",
      "subhead": "We empower companies to build next-generation AI products that unlock real user connection | Claro AI",
      "from": "2024-04-30T09:55:07.000Z",
      "to": "2024-04-30T09:55:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240430095507/https://getclaro.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-04-30T09:55:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-08-13T17:37:08.000Z",
      "variants": [
        {
          "headline": "Claro - The AI Knowledge Infrastructure",
          "subhead": "We empower companies to build next-generation AI products that unlock real user connection | Claro AI",
          "observed_at": "2024-08-13T17:37:08.000Z",
          "evidence": "https://web.archive.org/web/20240813173708/https://getclaro.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Claro - The AI Knowledge Infrastructure",
      "subhead": "We empower companies to build next-generation AI products that unlock real user connection | Claro AI",
      "from": "2024-08-13T17:37:08.000Z",
      "to": "2024-08-13T17:37:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240813173708/https://getclaro.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-08-13T17:37:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-01T05:34:45.000Z",
      "variants": [
        {
          "headline": "Let your catalog data work for you. | Claro AI",
          "subhead": "Transform fragmented, incomplete catalog data into precise, actionable insights with tailor-made models and intelligent agents that enrich and extract at scale—right out of the box.",
          "observed_at": "2025-02-12T07:50:06.000Z",
          "evidence": "https://web.archive.org/web/20250212075006/https://getclaro.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Let your catalog data work for you. | Claro AI",
          "subhead": "Transform fragmented, incomplete catalog data into precise, actionable insights with tailor-made models and intelligent agents that enrich and extract at scale—right out of the box.",
          "observed_at": "2025-08-01T05:34:45.000Z",
          "evidence": "https://web.archive.org/web/20250801053445/https://getclaro.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let your catalog data work for you. | Claro AI",
      "subhead": "Transform fragmented, incomplete catalog data into precise, actionable insights with tailor-made models and intelligent agents that enrich and extract at scale—right out of the box.",
      "from": "2025-02-12T07:50:06.000Z",
      "to": "2025-08-01T05:34:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250801053445/https://getclaro.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-02-12T07:50:06.000Z",
          "to": "2025-08-01T05:34:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "The operating system for product and supplier data",
          "subhead": "Claro turns messy supplier, catalog and order data into matched, enriched, validated records your ERP, PIM and procurement systems can trust.",
          "observed_at": "2026-10-07T12:18:10.000Z",
          "evidence": "https://web.archive.org/web/20261007121810/https://getclaro.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The operating system for product and supplier data",
          "subhead": "Claro turns messy supplier, catalog and order data into matched, enriched, validated records your ERP, PIM and procurement systems can trust.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getclaro.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The operating system for product and supplier data",
      "subhead": "Claro turns messy supplier, catalog and order data into matched, enriched, validated records your ERP, PIM and procurement systems can trust.",
      "from": "2026-10-07T12:18:10.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 2,
      "evidence": "https://getclaro.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-07T12:18:10.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-7114e335ffeb148f87a379115b88a12fb573ab0b10f17c0d3e4a357a543977be:c341f623398c817f8cbb31b0bdcc0badb71e209f2596f1bc86e0501e1b150a82:repositioning",
      "before_evidence": "https://web.archive.org/web/20240430095507/https://getclaro.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Imagine AI that truly understands your users | CLARO” to “Claro - The AI Knowledge Infrastructure”.",
      "between": {
        "from": "2024-04-30T09:55:07.000Z",
        "to": "2024-08-13T17:37:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240813173708/https://getclaro.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-c341f623398c817f8cbb31b0bdcc0badb71e209f2596f1bc86e0501e1b150a82:ab6b816703768c2c6d56af5eea39d97001bf7004e4f862e81903650fb682417a:headline:4e02d07f327f90cb",
      "before_evidence": "https://web.archive.org/web/20240813173708/https://getclaro.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Claro - The AI Knowledge Infrastructure” to “Let your catalog data work for you. | Claro AI”.",
      "between": {
        "from": "2024-08-13T17:37:08.000Z",
        "to": "2025-02-12T07:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20250212075006/https://getclaro.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-7a5912e541f336284069fc7d856c92771e31513ebd0560026b4a57df76208bc9:052f19df4052f31f06bec4db52fada7c997ebd6082c8690bc60b5b43bf9453c0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250801053445/https://getclaro.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-08-01T05:34:45.000Z",
        "to": "2026-10-07T12:18:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20261007121810/https://getclaro.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Claro” company record, https://startuphistory.org/c/getclaro.ai"
}