{
  "company": {
    "name": "Challenger",
    "website": "https://getchallenger.com/",
    "record": "https://startuphistory.org/c/getchallenger.com"
  },
  "status": null,
  "history_since": "2012-12-12T06:59:25.000Z",
  "baseline": {
    "snapshot_id": "22ea929fe5c5e6c009c4f76e3793e4705e71e817a1ed9d17410b488807c2392d",
    "observed_at": "2012-12-12T06:59:25.000Z",
    "headline": "Brevemente, o épico lançamento da app que vai fazer de ti um coleccionador de prémios!",
    "description": "O Challenger é uma comunidade de coleccionadores de prémios, de ideias, de criativos. Tudo se passa no facebook e o Challenger também. Se a tua criatividade até agora só serviu para ser o maior entre ",
    "evidence": "https://web.archive.org/web/20121212065925/http://www.getchallenger.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2012-12-12T06:59:25.000Z",
      "variants": [
        {
          "headline": "Brevemente, o épico lançamento da app que vai fazer de ti um coleccionador de prémios!",
          "subhead": "O Challenger é uma comunidade de coleccionadores de prémios, de ideias, de criativos. Tudo se passa no facebook e o Challenger também. Se a tua criatividade até agora só serviu para ser o maior entre ",
          "observed_at": "2012-12-12T06:59:25.000Z",
          "evidence": "https://web.archive.org/web/20121212065925/http://www.getchallenger.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Brevemente, o épico lançamento da app que vai fazer de ti um coleccionador de prémios!",
      "subhead": "O Challenger é uma comunidade de coleccionadores de prémios, de ideias, de criativos. Tudo se passa no facebook e o Challenger também. Se a tua criatividade até agora só serviu para ser o maior entre ",
      "from": "2012-12-12T06:59:25.000Z",
      "to": "2012-12-12T06:59:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20121212065925/http://www.getchallenger.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-12-12T06:59:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-16T10:58:57.000Z",
      "variants": [
        {
          "headline": "Bank Accounts As An Employee Perk",
          "subhead": "The center of your employees' financial lives is their bank. Challenger turns banking into a super-powered financial wellness perk for your employees.",
          "observed_at": "2020-11-24T04:01:18.000Z",
          "evidence": "https://web.archive.org/web/20201124040118/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bank Accounts As An Employee Perk",
          "subhead": "The center of your employees' financial lives is their bank. Challenger turns banking into a super-powered financial wellness perk for your employees.",
          "observed_at": "2021-01-16T10:58:57.000Z",
          "evidence": "https://web.archive.org/web/20210116105857/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bank Accounts As An Employee Perk",
      "subhead": "The center of your employees' financial lives is their bank. Challenger turns banking into a super-powered financial wellness perk for your employees.",
      "from": "2020-11-24T04:01:18.000Z",
      "to": "2021-01-16T10:58:57.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210116105857/https://www.getchallenger.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-11-24T04:01:18.000Z",
          "to": "2021-01-16T10:58:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T12:06:23.000Z",
      "variants": [
        {
          "headline": "Challenger helps employees save for",
          "subhead": "The Employer-Sponsored Savings Program rewards employees with an employer match based on employee contributions. Employees save with each paycheck automatically.",
          "observed_at": "2022-01-22T20:25:31.000Z",
          "evidence": "https://web.archive.org/web/20220122202531/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Challenger helps employees save for",
          "subhead": "The Employer-Sponsored Savings Program rewards employees with an employer match based on employee contributions. Employees save with each paycheck automatically.",
          "observed_at": "2022-07-25T01:50:27.000Z",
          "evidence": "https://web.archive.org/web/20220725015027/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TIFIN @Work helps employees save for",
          "subhead": "The Employer-Sponsored Savings Program rewards employees with an employer match based on employee contributions. Employees save with each paycheck automatically.",
          "observed_at": "2023-10-02T03:53:18.000Z",
          "evidence": "https://web.archive.org/web/20231002035318/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TIFIN @Work helps employees save for",
          "subhead": "The Employer-Sponsored Savings Program rewards employees with an employer match based on employee contributions. Employees save with each paycheck automatically.",
          "observed_at": "2024-04-20T00:04:33.000Z",
          "evidence": "https://web.archive.org/web/20240420000433/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TIFIN @Work helps employees save for",
          "subhead": "The Employer-Sponsored Savings Program rewards employees with an employer match based on employee contributions. Employees save with each paycheck automatically.",
          "observed_at": "2025-01-14T12:06:23.000Z",
          "evidence": "https://web.archive.org/web/20250114120623/https://www.getchallenger.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TIFIN @Work helps employees save for",
      "subhead": "The Employer-Sponsored Savings Program rewards employees with an employer match based on employee contributions. Employees save with each paycheck automatically.",
      "from": "2022-01-22T20:25:31.000Z",
      "to": "2025-01-14T12:06:23.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250114120623/https://www.getchallenger.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-22T20:25:31.000Z",
          "to": "2025-01-14T12:06:23.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-22ea929fe5c5e6c009c4f76e3793e4705e71e817a1ed9d17410b488807c2392d:af01ee6f4fd5cb176a388ee39f9b84823aa9512d7abf3135c4e4c63675110569:headline:26bebb4d1efbf14f",
      "before_evidence": "https://web.archive.org/web/20121212065925/http://www.getchallenger.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Brevemente, o épico lançamento da app que vai fazer de ti um coleccionador de prémios!” to “Bank Accounts As An Employee Perk”.",
      "between": {
        "from": "2012-12-12T06:59:25.000Z",
        "to": "2020-11-24T04:01:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20201124040118/https://www.getchallenger.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-59bf10cb732525f1931bfb6f4374d24ca6c573cd25c44ffcb7b85bb20f0df162:daa67565eecc4c2b207563b9ca697ae7c09e6c07c3bd9146f115a532c6caa297:repositioning",
      "before_evidence": "https://web.archive.org/web/20210116105857/https://www.getchallenger.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Bank Accounts As An Employee Perk” to “Challenger helps employees save for”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2021-01-16T10:58:57.000Z",
        "to": "2022-01-22T20:25:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220122202531/https://www.getchallenger.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Challenger” company record, https://startuphistory.org/c/getchallenger.com"
}