{
  "company": {
    "name": "Census",
    "website": "https://getcensus.com/",
    "record": "https://startuphistory.org/c/getcensus.com"
  },
  "status": null,
  "history_since": "2018-12-12T03:27:40.000Z",
  "baseline": {
    "snapshot_id": "39fd298d3bf714523c92c08ba35b5a2e91f8e924ad8a784625f70bb448a1b626",
    "observed_at": "2018-12-12T03:27:40.000Z",
    "headline": "Data Infrastructure That Speaks",
    "description": null,
    "evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-12-12T03:27:40.000Z",
      "variants": [
        {
          "headline": "Data Infrastructure That Speaks",
          "subhead": null,
          "observed_at": "2018-12-12T03:27:40.000Z",
          "evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data Infrastructure That Speaks",
      "subhead": null,
      "from": "2018-12-12T03:27:40.000Z",
      "to": "2018-12-12T03:27:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-12-12T03:27:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-15T07:14:47.000Z",
      "variants": [
        {
          "headline": "The easiest way to sync your product data in _",
          "subhead": "Census is the easiest way to sync your data warehouse to the apps you use. No engineering favors required.",
          "observed_at": "2020-07-04T20:43:52.000Z",
          "evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The easiest way to sync your customer data to all your tools",
          "subhead": "Send data from your data warehouse to your sales, marketing, finance, support, and operational tools. No engineering favors required.",
          "observed_at": "2021-07-15T07:14:47.000Z",
          "evidence": "https://web.archive.org/web/20210715071447/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The easiest way to sync your customer data to all your tools",
      "subhead": "Send data from your data warehouse to your sales, marketing, finance, support, and operational tools. No engineering favors required.",
      "from": "2020-07-04T20:43:52.000Z",
      "to": "2021-07-15T07:14:47.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210715071447/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-04T20:43:52.000Z",
          "to": "2021-07-15T07:14:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-06T22:25:14.000Z",
      "variants": [
        {
          "headline": "The leading Reverse ETL platform",
          "subhead": "Send data from your data warehouse to your sales, marketing, finance, support, and operational tools. No engineering favors required.",
          "observed_at": "2022-01-06T22:25:14.000Z",
          "evidence": "https://web.archive.org/web/20220106222514/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The leading Reverse ETL platform",
      "subhead": "Send data from your data warehouse to your sales, marketing, finance, support, and operational tools. No engineering favors required.",
      "from": "2022-01-06T22:25:14.000Z",
      "to": "2022-01-06T22:25:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220106222514/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-06T22:25:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T00:12:47.000Z",
      "variants": [
        {
          "headline": "Get data in all your tools. Today.",
          "subhead": "Census is the leading reverse ETL tool delivering operational analytics to hundreds of the world's most data-driven companies. Start syncing data with your free account.",
          "observed_at": "2023-01-02T00:12:47.000Z",
          "evidence": "https://web.archive.org/web/20230102001247/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get data in all your tools. Today.",
      "subhead": "Census is the leading reverse ETL tool delivering operational analytics to hundreds of the world's most data-driven companies. Start syncing data with your free account.",
      "from": "2023-01-02T00:12:47.000Z",
      "to": "2023-01-02T00:12:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102001247/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T00:12:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-04T23:32:22.000Z",
      "variants": [
        {
          "headline": "Activate your data warehouse. Launch campaigns Build dynamic audiences Sync data Personalize emails",
          "subhead": "Census is the leading data activation platform delivering trustworthy data to hundreds of the world's most data-driven companies. Sign up for free!",
          "observed_at": "2024-01-04T23:32:22.000Z",
          "evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Activate your data warehouse. Launch campaigns Build dynamic audiences Sync data Personalize emails",
      "subhead": "Census is the leading data activation platform delivering trustworthy data to hundreds of the world's most data-driven companies. Sign up for free!",
      "from": "2024-01-04T23:32:22.000Z",
      "to": "2024-01-04T23:32:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-04T23:32:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-04T15:06:38.000Z",
      "variants": [
        {
          "headline": "Your Mission Control for Data",
          "subhead": "Census is the world's first Universal Data Platform that helps data and business teams define and deliver trusted data to every team, customer, and application with Reverse ETL.",
          "observed_at": "2025-01-04T15:06:38.000Z",
          "evidence": "https://web.archive.org/web/20250104150638/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Mission Control for Data",
      "subhead": "Census is the world's first Universal Data Platform that helps data and business teams define and deliver trusted data to every team, customer, and application with Reverse ETL.",
      "from": "2025-01-04T15:06:38.000Z",
      "to": "2025-01-04T15:06:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250104150638/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-04T15:06:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Trusted Data, Everywhere it Matters.",
          "subhead": "Unify, de-duplicate, enhance, and activate your data. Census helps you deliver AI enhanced data from any data source to every tool—no silos, no guesswork.",
          "observed_at": "2026-01-03T12:21:34.000Z",
          "evidence": "https://web.archive.org/web/20260103122134/https://www.getcensus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Connect your AI to your data",
          "subhead": "Effortlessly centralize all the data you need so your team can deliver better insights, faster. Start for free.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.fivetran.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Connect your AI to your data",
      "subhead": "Effortlessly centralize all the data you need so your team can deliver better insights, faster. Start for free.",
      "from": "2026-01-03T12:21:34.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 2,
      "evidence": "https://www.fivetran.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-03T12:21:34.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-39fd298d3bf714523c92c08ba35b5a2e91f8e924ad8a784625f70bb448a1b626:4d0e2b04f4e665ac96a7cf7129a71c7b940d2ff61cedac1fcfca3a0dc068d522:headline:f548eab6873b7e94",
      "before_evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data Infrastructure That Speaks” to “The easiest way to sync your product data in _”.",
      "between": {
        "from": "2018-12-12T03:27:40.000Z",
        "to": "2020-07-04T20:43:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-39fd298d3bf714523c92c08ba35b5a2e91f8e924ad8a784625f70bb448a1b626:4d0e2b04f4e665ac96a7cf7129a71c7b940d2ff61cedac1fcfca3a0dc068d522:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2018-12-12T03:27:40.000Z",
        "to": "2020-07-04T20:43:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-39fd298d3bf714523c92c08ba35b5a2e91f8e924ad8a784625f70bb448a1b626:4d0e2b04f4e665ac96a7cf7129a71c7b940d2ff61cedac1fcfca3a0dc068d522:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-12-12T03:27:40.000Z",
        "to": "2020-07-04T20:43:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-39fd298d3bf714523c92c08ba35b5a2e91f8e924ad8a784625f70bb448a1b626:4d0e2b04f4e665ac96a7cf7129a71c7b940d2ff61cedac1fcfca3a0dc068d522:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20181212032740/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-12-12T03:27:40.000Z",
        "to": "2020-07-04T20:43:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-4d0e2b04f4e665ac96a7cf7129a71c7b940d2ff61cedac1fcfca3a0dc068d522:8f85a80a5736822525c20d041088bc4c12c52af00fdd14f37e1d81d3ae6ace17:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2020-07-04T20:43:52.000Z",
        "to": "2021-07-15T07:14:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20210715071447/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-4d0e2b04f4e665ac96a7cf7129a71c7b940d2ff61cedac1fcfca3a0dc068d522:8f85a80a5736822525c20d041088bc4c12c52af00fdd14f37e1d81d3ae6ace17:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20200704204352/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-07-04T20:43:52.000Z",
        "to": "2021-07-15T07:14:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20210715071447/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "classifier-8f85a80a5736822525c20d041088bc4c12c52af00fdd14f37e1d81d3ae6ace17:7946c14cf1691f4a26e0a506aabd45537d05a22de67ae9aa0e99c1152dc238b6:repositioning",
      "before_evidence": "https://web.archive.org/web/20210715071447/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The easiest way to sync your customer data to all your tools” to “The leading Reverse ETL platform”.",
      "between": {
        "from": "2021-07-15T07:14:47.000Z",
        "to": "2022-01-06T22:25:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106222514/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-7946c14cf1691f4a26e0a506aabd45537d05a22de67ae9aa0e99c1152dc238b6:c28e25588b79f04e36cfd697c425e1faed0595aae3ae8fbea820102520b6b189:headline:bf8a5a68697b5d77",
      "before_evidence": "https://web.archive.org/web/20220106222514/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The leading Reverse ETL platform” to “Get data in all your tools. Today.”.",
      "between": {
        "from": "2022-01-06T22:25:14.000Z",
        "to": "2023-01-02T00:12:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102001247/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-c28e25588b79f04e36cfd697c425e1faed0595aae3ae8fbea820102520b6b189:a7db6ad1c6312564b5825be33469c63d893d0ccd86d2abcf95194ad3c175c0e6:headline:d7da82f69d5c1159",
      "before_evidence": "https://web.archive.org/web/20230102001247/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get data in all your tools. Today.” to “Activate your data warehouse. Launch campaigns Build dynamic audiences Sync data Personalize emails”.",
      "between": {
        "from": "2023-01-02T00:12:47.000Z",
        "to": "2024-01-04T23:32:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-c28e25588b79f04e36cfd697c425e1faed0595aae3ae8fbea820102520b6b189:a7db6ad1c6312564b5825be33469c63d893d0ccd86d2abcf95194ad3c175c0e6:traction:0bbfe94a5f9777cc",
      "before_evidence": "https://web.archive.org/web/20230102001247/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “125M+ users” on its homepage (was “50M+ users”).",
      "between": {
        "from": "2023-01-02T00:12:47.000Z",
        "to": "2024-01-04T23:32:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 11,
      "id": "page-c28e25588b79f04e36cfd697c425e1faed0595aae3ae8fbea820102520b6b189:a7db6ad1c6312564b5825be33469c63d893d0ccd86d2abcf95194ad3c175c0e6:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20230102001247/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-01-02T00:12:47.000Z",
        "to": "2024-01-04T23:32:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 12,
      "id": "classifier-a7db6ad1c6312564b5825be33469c63d893d0ccd86d2abcf95194ad3c175c0e6:cc314b84aa235a7238ded66434826427668528b397a40c7e795790a2d4e0a521:repositioning",
      "before_evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Activate your data warehouse. Launch campaigns Build dynamic audiences Sync data Personalize emails” to “Your Mission Control for Data”.",
      "between": {
        "from": "2024-01-04T23:32:22.000Z",
        "to": "2025-01-04T15:06:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104150638/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 13,
      "id": "page-a7db6ad1c6312564b5825be33469c63d893d0ccd86d2abcf95194ad3c175c0e6:cc314b84aa235a7238ded66434826427668528b397a40c7e795790a2d4e0a521:traction:bc24a0c892b2b364",
      "before_evidence": "https://web.archive.org/web/20240104233222/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “170M+ users” on its homepage (was “125M+ users”).",
      "between": {
        "from": "2024-01-04T23:32:22.000Z",
        "to": "2025-01-04T15:06:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250104150638/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 14,
      "id": "page-cc314b84aa235a7238ded66434826427668528b397a40c7e795790a2d4e0a521:2acf4b41b194c4a2b86b659a8fb398f90584f344dc4148a8be00a19d726be162:headline:527fc9f78ccf03f5",
      "before_evidence": "https://web.archive.org/web/20250104150638/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your Mission Control for Data” to “Trusted Data, Everywhere it Matters.”.",
      "between": {
        "from": "2025-01-04T15:06:38.000Z",
        "to": "2026-01-03T12:21:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103122134/https://www.getcensus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 15,
      "id": "page-2acf4b41b194c4a2b86b659a8fb398f90584f344dc4148a8be00a19d726be162:7c026b2b171af768b60f0711b9538400893f8217a26d7fb5e146ae1eb84770b6:headline:b42fc0096cf59cc9",
      "before_evidence": "https://web.archive.org/web/20260103122134/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Trusted Data, Everywhere it Matters.” to “Connect your AI to your data”.",
      "between": {
        "from": "2026-01-03T12:21:34.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.fivetran.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 16,
      "id": "page-2acf4b41b194c4a2b86b659a8fb398f90584f344dc4148a8be00a19d726be162:7c026b2b171af768b60f0711b9538400893f8217a26d7fb5e146ae1eb84770b6:compliance:d940de45638f0400",
      "before_evidence": "https://web.archive.org/web/20260103122134/https://www.getcensus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001, PCI DSS and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-03T12:21:34.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.fivetran.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Census” company record, https://startuphistory.org/c/getcensus.com"
}