{
  "company": {
    "name": "Borderless",
    "website": "https://getborderless.io/",
    "record": "https://startuphistory.org/c/getborderless.io"
  },
  "status": null,
  "history_since": "2023-08-25T12:51:01.000Z",
  "baseline": {
    "snapshot_id": "f9fcd9607f33da52f48dc0ea7cfba0b7c5ea80d028d8103fc19f6d70807623d2",
    "observed_at": "2023-08-25T12:51:01.000Z",
    "headline": "Streamlined international hiring",
    "description": null,
    "evidence": "https://web.archive.org/web/20230825125101/https://www.getborderless.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-13T05:45:18.000Z",
      "variants": [
        {
          "headline": "Streamlined international hiring",
          "subhead": null,
          "observed_at": "2023-08-25T12:51:01.000Z",
          "evidence": "https://web.archive.org/web/20230825125101/https://www.getborderless.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Streamlined Sponsorship",
          "subhead": null,
          "observed_at": "2024-02-13T20:05:15.000Z",
          "evidence": "https://web.archive.org/web/20240213200515/https://www.getborderless.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Streamlined Sponsorship",
          "subhead": null,
          "observed_at": "2024-07-13T05:45:18.000Z",
          "evidence": "https://web.archive.org/web/20240713054518/https://www.getborderless.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Streamlined Sponsorship",
      "subhead": null,
      "from": "2023-08-25T12:51:01.000Z",
      "to": "2024-07-13T05:45:18.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240713054518/https://www.getborderless.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-08-25T12:51:01.000Z",
          "to": "2024-07-13T05:45:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Audit readiness that never switches off",
          "subhead": "Manage sponsor licences, CoS requests, visas and Home Office compliance in one platform, with IAA-regulated immigration advisers reviewing every case.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://www.getborderless.co.uk/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Audit readiness that never switches off",
      "subhead": "Manage sponsor licences, CoS requests, visas and Home Office compliance in one platform, with IAA-regulated immigration advisers reviewing every case.",
      "from": "2026-11-06T17:10:35.718Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 1,
      "evidence": "https://www.getborderless.co.uk/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:10:35.718Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f9fcd9607f33da52f48dc0ea7cfba0b7c5ea80d028d8103fc19f6d70807623d2:fdd8cfa84e0caa6b5b92614d80ff4251f7c19d3f939b640f26dc6f3bf4efb76b:headline:2e06114fcd27e3dc",
      "before_evidence": "https://web.archive.org/web/20230825125101/https://www.getborderless.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Streamlined international hiring” to “Streamlined Sponsorship”.",
      "between": {
        "from": "2023-08-25T12:51:01.000Z",
        "to": "2024-02-13T20:05:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20240213200515/https://www.getborderless.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-512796ff2a77a9333df347182958f61cb6e88291c082814fbbd1f6d1d4e53c7b:9928adb6fa8c7c142c4cf5cea2d719f5e9e7a62a9bf1e51fcf18d61e525d2197:headline:00cf0ee941f8c33a",
      "before_evidence": "https://web.archive.org/web/20240713054518/https://www.getborderless.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Streamlined Sponsorship” to “Audit readiness that never switches off”.",
      "between": {
        "from": "2024-07-13T05:45:18.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getborderless.co.uk/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-512796ff2a77a9333df347182958f61cb6e88291c082814fbbd1f6d1d4e53c7b:9928adb6fa8c7c142c4cf5cea2d719f5e9e7a62a9bf1e51fcf18d61e525d2197:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240713054518/https://www.getborderless.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-13T05:45:18.000Z",
        "to": "2026-11-06T17:10:35.718Z"
      },
      "evidence": "https://www.getborderless.co.uk/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": {
    "headline": "Borderless highlights audit readiness on its homepage",
    "summary": "Borderless has changed its homepage messaging more than once and added a pricing page. The latest headline refers to audit readiness rather than sponsorship or international hiring.",
    "points": [
      {
        "text": "Between August 2023 and February 2024, Borderless changed its homepage headline from “Streamlined international hiring” to “Streamlined Sponsorship”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2024 and November 2026, Borderless changed its homepage headline from “Streamlined Sponsorship” to “Audit readiness that never switches off”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and November 2026, Borderless added a pricing page.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The sequence of homepage headlines between August 2023 and November 2026 suggests a move in positioning from international hiring toward sponsorship and later toward audit readiness.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T16:02:44.882Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Borderless” company record, https://startuphistory.org/c/getborderless.io"
}