{
  "company": {
    "name": "Boober",
    "website": "https://getboober.com/",
    "record": "https://startuphistory.org/c/getboober.com"
  },
  "status": null,
  "history_since": "2019-05-25T00:47:16.000Z",
  "baseline": {
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    "headline": "on-demand, in-person lactation support",
    "description": "On-demand lactation consultant matching service. SAME-DAY • HOSPITAL OR HOME. Need help now? Text us: 833-266-2371 (833-boober-1). boober will quickly find you a lactation consultant, doula, or other ",
    "evidence": "https://web.archive.org/web/20190525004716/https://getboober.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "on-demand, in-person lactation support",
          "subhead": "On-demand lactation consultant matching service. SAME-DAY • HOSPITAL OR HOME. Need help now? Text us: 833-266-2371 (833-boober-1). boober will quickly find you a lactation consultant, doula, or other ",
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        },
        {
          "headline": "on-demand, in-person pregnancy to postpartum care",
          "subhead": "Boober quickly connects you to expert breastfeeding support & doulas (birth & postpartum) that come to you. No searching, waiting & stressing. Book now.",
          "observed_at": "2020-03-23T13:57:03.000Z",
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        },
        {
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          "subhead": "Boober quickly connects you to expert breastfeeding support & doulas (birth & postpartum) that come to you. No searching, waiting & stressing. Book now.",
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      "subhead": "Boober quickly connects you to expert breastfeeding support & doulas (birth & postpartum) that come to you. No searching, waiting & stressing. Book now.",
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      "to": "2020-07-21T22:57:24.000Z",
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      "evidence": "https://web.archive.org/web/20200721225724/https://getboober.com/",
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-08-02T05:47:24.000Z",
      "variants": [
        {
          "headline": "Get the help you need from bump, birth, boob, and beyond",
          "subhead": "Boober is where expectant and new parents find classes and on-demand care providers like doulas, lactation consultants, mental health therapists, and more.",
          "observed_at": "2021-08-02T05:47:24.000Z",
          "evidence": "https://web.archive.org/web/20210802054724/https://getboober.com/",
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        }
      ],
      "headline": "Get the help you need from bump, birth, boob, and beyond",
      "subhead": "Boober is where expectant and new parents find classes and on-demand care providers like doulas, lactation consultants, mental health therapists, and more.",
      "from": "2021-08-02T05:47:24.000Z",
      "to": "2021-08-02T05:47:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210802054724/https://getboober.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-08-02T05:47:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-05T20:50:24.000Z",
      "variants": [
        {
          "headline": "Complete Care for Pregnant & New Parents",
          "subhead": "Boober is where expectant and new parents find classes and on-demand care providers like doulas, lactation consultants, mental health therapists, and more.",
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          "evidence": "https://web.archive.org/web/20220126204939/https://getboober.com/",
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        {
          "headline": "Complete Care for Pregnant & New Parents",
          "subhead": "Boober is where expectant and new parents find classes and on-demand care providers like doulas, lactation consultants, mental health therapists, and more.",
          "observed_at": "2023-01-21T15:43:36.000Z",
          "evidence": "https://web.archive.org/web/20230121154336/https://getboober.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Complete Care for Pregnant & New Parents",
          "subhead": "Boober is where expectant and new parents find classes and on-demand care providers like doulas, lactation consultants, mental health therapists, and more.",
          "observed_at": "2023-07-13T08:33:29.000Z",
          "evidence": "https://web.archive.org/web/20230713083329/https://getboober.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Complete Care for Pregnant & New Parents",
          "subhead": "Complete Care for expectant and new parents. Find classes, birth & postpartum doulas, lactation consultants, mental health therapists...",
          "observed_at": "2024-07-05T20:50:24.000Z",
          "evidence": "https://web.archive.org/web/20240705205024/https://getboober.com/",
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        }
      ],
      "headline": "Complete Care for Pregnant & New Parents",
      "subhead": "Complete Care for expectant and new parents. Find classes, birth & postpartum doulas, lactation consultants, mental health therapists...",
      "from": "2022-01-26T20:49:39.000Z",
      "to": "2024-07-05T20:50:24.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240705205024/https://getboober.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-07-05T20:50:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "Boober | Birth & Postpartum Doulas, Lactation Support, Childbirth Classes",
          "subhead": "20,000+ parents served. Childbirth classes, birth and postpartum doulas, lactation consultants, and more. Contact our non-judgmental care team for expert support.",
          "observed_at": "2025-01-01T14:33:17.000Z",
          "evidence": "https://web.archive.org/web/20250101143317/https://getboober.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Birth & Postpartum Support in NY, NJ & CT",
          "subhead": "20,000+ parents served. Childbirth classes, birth and postpartum doulas, lactation consultants, and more. Contact our non-judgmental care team for expert support.",
          "observed_at": "2026-01-23T14:24:32.000Z",
          "evidence": "https://web.archive.org/web/20260123142432/https://getboober.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Real support for pregnancy, birth, and postpartum",
          "subhead": "Trusted by 23K+ families · ⭐ 4.95 / 5Real support for pregnancy, birth, and postpartum Non-judgmental care from vetted experts. Find a birth or postpartum doula, right here.DOULAS Find a Birth or Post",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getboober.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Real support for pregnancy, birth, and postpartum",
      "subhead": "Trusted by 23K+ families · ⭐ 4.95 / 5Real support for pregnancy, birth, and postpartum Non-judgmental care from vetted experts. Find a birth or postpartum doula, right here.DOULAS Find a Birth or Post",
      "from": "2025-01-01T14:33:17.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 3,
      "evidence": "https://getboober.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
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      "id": "classifier-9f6258d25144de7a8373cd9ceb0d28df145c040919b1fa5ff712343e37b8d72e:be3ef65bd0f1bac850da478d1773e27096a03931f8372df7f3797ce404583fd3:repositioning",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “on-demand, in-person lactation support” to “on-demand, in-person pregnancy to postpartum care”.",
      "between": {
        "from": "2019-05-25T00:47:16.000Z",
        "to": "2020-03-23T13:57:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20200323135703/https://getboober.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-5aa0f4661cf32fc1513336ae3a4485ae5e3c965a7e445ab7b6d6af9c2425325b:daf30a0ce9b8132d7a7b39bf3996f344ca1ea0461dd388e25bf754dfc457f389:headline:ebbb0518a5444c30",
      "before_evidence": "https://web.archive.org/web/20200721225724/https://getboober.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “pregnancy to postpartum care when you need it” to “Get the help you need from bump, birth, boob, and beyond”.",
      "between": {
        "from": "2020-07-21T22:57:24.000Z",
        "to": "2021-08-02T05:47:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20210802054724/https://getboober.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-daf30a0ce9b8132d7a7b39bf3996f344ca1ea0461dd388e25bf754dfc457f389:672fcc7b3b4630697d0aa350cfe524b164662478eedd85cdff9c22784691a727:headline:7970af775a54e665",
      "before_evidence": "https://web.archive.org/web/20210802054724/https://getboober.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get the help you need from bump, birth, boob, and beyond” to “Complete Care for Pregnant & New Parents”.",
      "between": {
        "from": "2021-08-02T05:47:24.000Z",
        "to": "2022-01-26T20:49:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126204939/https://getboober.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-daf30a0ce9b8132d7a7b39bf3996f344ca1ea0461dd388e25bf754dfc457f389:672fcc7b3b4630697d0aa350cfe524b164662478eedd85cdff9c22784691a727:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210802054724/https://getboober.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-08-02T05:47:24.000Z",
        "to": "2022-01-26T20:49:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126204939/https://getboober.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Boober” company record, https://startuphistory.org/c/getboober.com"
}