{
  "company": {
    "name": "Ambassador",
    "website": "https://getambassador.com/",
    "record": "https://startuphistory.org/c/getambassador.com"
  },
  "status": null,
  "history_since": "2011-07-13T15:55:17.000Z",
  "baseline": {
    "snapshot_id": "aee81a11b5ce63c7ded3ed9e23f30be391b005ef5770cae1d2857990d2e56f46",
    "observed_at": "2011-07-13T15:55:17.000Z",
    "headline": null,
    "description": "The easiest way to reward the fans, followers & ambassadors of your products.",
    "evidence": "https://web.archive.org/web/20110713155517/http://getambassador.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:10:35.718Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-07-05T06:04:46.000Z",
      "variants": [
        {
          "headline": "Referral Automation, Made Easy",
          "subhead": "Ambassador provides referral marketing software to enable any company to reward their customers for word of mouth (WOM) referrals.",
          "observed_at": "2013-07-05T06:04:46.000Z",
          "evidence": "https://web.archive.org/web/20130705060446/https://getambassador.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Referral Automation, Made Easy",
      "subhead": "Ambassador provides referral marketing software to enable any company to reward their customers for word of mouth (WOM) referrals.",
      "from": "2013-07-05T06:04:46.000Z",
      "to": "2013-07-05T06:04:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130705060446/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-07-05T06:04:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-02-13T08:11:56.000Z",
      "variants": [
        {
          "headline": "Ready to take the next step?",
          "subhead": "{{pageMeta.description || ''}}",
          "observed_at": "2015-02-13T08:11:56.000Z",
          "evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ready to take the next step?",
      "subhead": "{{pageMeta.description || ''}}",
      "from": "2015-02-13T08:11:56.000Z",
      "to": "2015-02-13T08:11:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-02-13T08:11:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-02T17:48:54.000Z",
      "variants": [
        {
          "headline": "Referral Software Done Right",
          "subhead": "Ambassador's powerful referral marketing platform runs today’s most popular programs. As seen in Forbes, Entrepreneur, and Inc.",
          "observed_at": "2017-01-28T16:13:23.000Z",
          "evidence": "https://web.archive.org/web/20170128161323/https://www.getambassador.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet the World's #1 All-in-one Referral Software",
          "subhead": "Ambassador is the world-leading referral marketing software, running today’s most popular referral programs. Visit us to learn, buy, and get support.",
          "observed_at": "2018-07-02T07:40:27.000Z",
          "evidence": "https://web.archive.org/web/20180702074027/https://www.getambassador.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet the World's #1 All-in-One Referral Software",
          "subhead": "Ambassador is the world-leading referral marketing software, running today’s most popular referral programs. Visit us to learn, buy, and get support.",
          "observed_at": "2020-01-04T03:37:32.000Z",
          "evidence": "https://web.archive.org/web/20200104033732/https://www.getambassador.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Meet the World's #1 All-in-One Referral Software",
          "subhead": "Ambassador is the world-leading referral marketing software, running today’s most popular referral programs. Visit us to learn, buy, and get support.",
          "observed_at": "2021-07-02T17:48:54.000Z",
          "evidence": "https://web.archive.org/web/20210702174854/https://www.getambassador.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meet the World's #1 All-in-One Referral Software",
      "subhead": "Ambassador is the world-leading referral marketing software, running today’s most popular referral programs. Visit us to learn, buy, and get support.",
      "from": "2017-01-28T16:13:23.000Z",
      "to": "2021-07-02T17:48:54.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20210702174854/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-01-28T16:13:23.000Z",
          "to": "2021-07-02T17:48:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T23:58:30.000Z",
      "variants": [
        {
          "headline": "Customer-Led Growth That Scales",
          "subhead": "The word-of-mouth marketing and customer loyalty platform that reduces costs and grows revenues with referral, partner, influencer, affiliate, and loyalty campaigns",
          "observed_at": "2023-07-02T23:58:30.000Z",
          "evidence": "https://web.archive.org/web/20230702235830/https://www.getambassador.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Customer-Led Growth That Scales",
      "subhead": "The word-of-mouth marketing and customer loyalty platform that reduces costs and grows revenues with referral, partner, influencer, affiliate, and loyalty campaigns",
      "from": "2023-07-02T23:58:30.000Z",
      "to": "2023-07-02T23:58:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230702235830/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-02T23:58:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-05T21:32:59.000Z",
      "variants": [
        {
          "headline": "Accelerate Your Growth with Ambassador",
          "subhead": "Referral Marketing Tool - The word-of-mouth marketing and customer loyalty platform that reduces costs and grows revenues with referral, partner, influencer, affiliate, and loyalty campaigns",
          "observed_at": "2025-01-05T21:32:59.000Z",
          "evidence": "https://web.archive.org/web/20250105213259/https://www.getambassador.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accelerate Your Growth with Ambassador",
      "subhead": "Referral Marketing Tool - The word-of-mouth marketing and customer loyalty platform that reduces costs and grows revenues with referral, partner, influencer, affiliate, and loyalty campaigns",
      "from": "2025-01-05T21:32:59.000Z",
      "to": "2025-01-05T21:32:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250105213259/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-05T21:32:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:10:35.718Z",
      "variants": [
        {
          "headline": "The Customer Lifecycle Operating System for Agents ISVs MVNO MVNx TelCo Carrier Networks FinTech FinServ SaaS CPaaS Cable OTE",
          "subhead": "Grow, keep, and prove revenue from the customers you already have. Ambassador is the Customer Lifecycle Operating System, orchestrated by HiroAI.",
          "observed_at": "2026-07-14T03:59:16.000Z",
          "evidence": "https://web.archive.org/web/20260714035916/https://getambassador.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Customer Lifecycle Operating System",
          "subhead": "Grow, keep, and prove revenue from the customers you already have. Ambassador is the Customer Lifecycle Operating System, orchestrated by HiroAI.",
          "observed_at": "2026-11-06T17:10:35.718Z",
          "evidence": "https://getambassador.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Customer Lifecycle Operating System",
      "subhead": "Grow, keep, and prove revenue from the customers you already have. Ambassador is the Customer Lifecycle Operating System, orchestrated by HiroAI.",
      "from": "2026-07-14T03:59:16.000Z",
      "to": "2026-11-06T17:10:35.718Z",
      "captures": 2,
      "evidence": "https://getambassador.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-14T03:59:16.000Z",
          "to": "2026-11-06T17:10:35.718Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-aee81a11b5ce63c7ded3ed9e23f30be391b005ef5770cae1d2857990d2e56f46:9573a863bfabaed7411199264d2afcdc88dfd635adc42a743c0647c4da10a2f0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20110713155517/http://getambassador.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-07-13T15:55:17.000Z",
        "to": "2013-07-05T06:04:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20130705060446/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-9573a863bfabaed7411199264d2afcdc88dfd635adc42a743c0647c4da10a2f0:ae7f40a2fcbc01860da91daa9eb173f6d772e9aed088957c63d7aaa5ec089adc:headline:48e9ed06b737a096",
      "before_evidence": "https://web.archive.org/web/20130705060446/https://getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Referral Automation, Made Easy” to “Ready to take the next step?”.",
      "between": {
        "from": "2013-07-05T06:04:46.000Z",
        "to": "2015-02-13T08:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-9573a863bfabaed7411199264d2afcdc88dfd635adc42a743c0647c4da10a2f0:ae7f40a2fcbc01860da91daa9eb173f6d772e9aed088957c63d7aaa5ec089adc:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20130705060446/https://getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-07-05T06:04:46.000Z",
        "to": "2015-02-13T08:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-9573a863bfabaed7411199264d2afcdc88dfd635adc42a743c0647c4da10a2f0:ae7f40a2fcbc01860da91daa9eb173f6d772e9aed088957c63d7aaa5ec089adc:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130705060446/https://getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2013-07-05T06:04:46.000Z",
        "to": "2015-02-13T08:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-ae7f40a2fcbc01860da91daa9eb173f6d772e9aed088957c63d7aaa5ec089adc:d886c23f4e6c21b6ccc6b4dc2b804e4b87b484efe14fb76fd74ee33630daffd3:headline:965db9a93ba0d266",
      "before_evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ready to take the next step?” to “Referral Software Done Right”.",
      "between": {
        "from": "2015-02-13T08:11:56.000Z",
        "to": "2017-01-28T16:13:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20170128161323/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-ae7f40a2fcbc01860da91daa9eb173f6d772e9aed088957c63d7aaa5ec089adc:d886c23f4e6c21b6ccc6b4dc2b804e4b87b484efe14fb76fd74ee33630daffd3:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20150213081156/https://getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2015-02-13T08:11:56.000Z",
        "to": "2017-01-28T16:13:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20170128161323/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-d886c23f4e6c21b6ccc6b4dc2b804e4b87b484efe14fb76fd74ee33630daffd3:be7d831665b27cb5805b2e8fcee4eafe9260bb3881c0001d956cc763247dd19a:headline:98e04ae2bc448e29",
      "before_evidence": "https://web.archive.org/web/20170128161323/https://www.getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Referral Software Done Right” to “Meet the World's #1 All-in-one Referral Software”.",
      "between": {
        "from": "2017-01-28T16:13:23.000Z",
        "to": "2018-07-02T07:40:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20180702074027/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-e619491e8c6af2f2cb680cbc737bf2a9ff400b2b3b30af281cbc0fe64d71aa95:329f1dede94a32f73abd604a56b002759ef9cf5c55027f08477e3cc84b833911:headline:057cac64e749f207",
      "before_evidence": "https://web.archive.org/web/20210702174854/https://www.getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Meet the World's #1 All-in-One Referral Software” to “Customer-Led Growth That Scales”.",
      "between": {
        "from": "2021-07-02T17:48:54.000Z",
        "to": "2023-07-02T23:58:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702235830/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-329f1dede94a32f73abd604a56b002759ef9cf5c55027f08477e3cc84b833911:a53ebdb4207e3dd4bcb90fce6e324da14c4bb22ac5d39bd7189f9a5192f7a218:headline:6fa7a421b6522578",
      "before_evidence": "https://web.archive.org/web/20230702235830/https://www.getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Customer-Led Growth That Scales” to “Accelerate Your Growth with Ambassador”.",
      "between": {
        "from": "2023-07-02T23:58:30.000Z",
        "to": "2025-01-05T21:32:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20250105213259/https://www.getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "classifier-a53ebdb4207e3dd4bcb90fce6e324da14c4bb22ac5d39bd7189f9a5192f7a218:a1eed258f890e12b5e08e1f104dec7040cc70d44fda20a62587e65fbd7b6cff7:repositioning",
      "before_evidence": "https://web.archive.org/web/20250105213259/https://www.getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Accelerate Your Growth with Ambassador” to “The Customer Lifecycle Operating System for Agents ISVs MVNO MVNx TelCo Carrier Networks FinTech FinServ SaaS CPaaS Cable OTE”.",
      "between": {
        "from": "2025-01-05T21:32:59.000Z",
        "to": "2026-07-14T03:59:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714035916/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-a53ebdb4207e3dd4bcb90fce6e324da14c4bb22ac5d39bd7189f9a5192f7a218:a1eed258f890e12b5e08e1f104dec7040cc70d44fda20a62587e65fbd7b6cff7:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250105213259/https://www.getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-05T21:32:59.000Z",
        "to": "2026-07-14T03:59:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714035916/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-a53ebdb4207e3dd4bcb90fce6e324da14c4bb22ac5d39bd7189f9a5192f7a218:a1eed258f890e12b5e08e1f104dec7040cc70d44fda20a62587e65fbd7b6cff7:compliance:78d44e2ac8f13a8c",
      "before_evidence": "https://web.archive.org/web/20250105213259/https://www.getambassador.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-05T21:32:59.000Z",
        "to": "2026-07-14T03:59:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714035916/https://getambassador.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ambassador” company record, https://startuphistory.org/c/getambassador.com"
}