{
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
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        "to": "2024-07-20T19:15:30.000Z"
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Guarantee your AI's performance to sell more” to “Deliver Error-Free ERP migrations”.",
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        "to": "2025-07-16T02:10:33.000Z"
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      "evidence": "https://web.archive.org/web/20250716021033/https://www.getadri.ai/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
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      "evidence_kind": "internet_archive",
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    {
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      "id": "classifier-5be3d6112157aa3c9435db1a035da236d412f8702494bbc579a05f3100a716a1:ad9a5478f7b984d153de2632d7b23ee942d1656d6dfe9f328642189f18f44a6d:repositioning",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Deliver Error-Free ERP migrations” to “Your AI Partner for SAP Development”. A classifier read this as a change in its core product.",
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Adri AI” company record, https://startuphistory.org/c/getadri.ai"
}