{
  "company": {
    "name": "Gentrace",
    "website": "https://gentrace.ai/",
    "record": "https://startuphistory.org/c/gentrace.ai"
  },
  "status": {
    "kind": "shutdown",
    "label": "Shut down",
    "summary": "Its homepage now says “Gentrace has shut down”.",
    "seen": {
      "between": {
        "from": "2025-07-17T00:16:06.000Z",
        "to": "2026-01-12T19:20:12.000Z"
      }
    }
  },
  "history_since": "2023-05-31T20:16:00.000Z",
  "baseline": {
    "snapshot_id": "e92b875a805449f4c787179beec323a72be5c91f92af5602d51b5923a16ab82d",
    "observed_at": "2023-05-31T20:16:00.000Z",
    "headline": null,
    "description": "Evaluate with humans, AI, and heuristics. Then, observe quality, speed, and cost in production.",
    "evidence": "https://web.archive.org/web/20230531201600/https://gentrace.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:08:15.804Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-17T01:53:22.000Z",
      "variants": [
        {
          "headline": "Intuitive evals for intelligent applications",
          "subhead": "Test generative AI across teams. Automate evals, tune retrieval systems, and edit prompts for reliable LLM products and agents. Start for free today.",
          "observed_at": "2025-01-17T01:53:22.000Z",
          "evidence": "https://web.archive.org/web/20250117015322/https://gentrace.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Intuitive evals for intelligent applications",
      "subhead": "Test generative AI across teams. Automate evals, tune retrieval systems, and edit prompts for reliable LLM products and agents. Start for free today.",
      "from": "2025-01-17T01:53:22.000Z",
      "to": "2025-01-17T01:53:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250117015322/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-17T01:53:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-17T00:16:06.000Z",
      "variants": [
        {
          "headline": "Tracing, evaluation, and error analysis for agents",
          "subhead": "Test generative AI across teams. Automate evals, tune retrieval systems, and edit prompts for reliable LLM products and agents. Start for free today.",
          "observed_at": "2025-07-17T00:16:06.000Z",
          "evidence": "https://web.archive.org/web/20250717001606/https://gentrace.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Tracing, evaluation, and error analysis for agents",
      "subhead": "Test generative AI across teams. Automate evals, tune retrieval systems, and edit prompts for reliable LLM products and agents. Start for free today.",
      "from": "2025-07-17T00:16:06.000Z",
      "to": "2025-07-17T00:16:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250717001606/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-17T00:16:06.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e92b875a805449f4c787179beec323a72be5c91f92af5602d51b5923a16ab82d:32bf785de6a531bf9f12d59a157cab36e89aa29f20f6030d2dae634be13c1ffd:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230531201600/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-05-31T20:16:00.000Z",
        "to": "2023-08-14T17:29:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230814172909/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-32bf785de6a531bf9f12d59a157cab36e89aa29f20f6030d2dae634be13c1ffd:61ddfb188749979de7d33af0970ed0ed3bc1adc568584b0254eabf1e0e9b28ae:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230814172909/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-08-14T17:29:09.000Z",
        "to": "2024-01-27T22:58:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20240127225835/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-32bf785de6a531bf9f12d59a157cab36e89aa29f20f6030d2dae634be13c1ffd:61ddfb188749979de7d33af0970ed0ed3bc1adc568584b0254eabf1e0e9b28ae:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230814172909/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-08-14T17:29:09.000Z",
        "to": "2024-01-27T22:58:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20240127225835/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-61ddfb188749979de7d33af0970ed0ed3bc1adc568584b0254eabf1e0e9b28ae:571dc77398788efafe965b17f98a90317c695d042bf42e6abf4e2388eb9ff5fb:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20240127225835/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2024-01-27T22:58:35.000Z",
        "to": "2024-07-24T00:22:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240724002224/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 5,
      "id": "page-f1df5c4916c0e03c95638561f4d39aae34f953648ed34b31c8bf2c0176c25871:39c9c1b8ac02abfa457e6c0beea50baa51215c710fbce03fe0159df42b158cf1:headline:aaa2d80120d4e605",
      "before_evidence": "https://web.archive.org/web/20250117015322/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Intuitive evals for intelligent applications” to “Tracing, evaluation, and error analysis for agents”.",
      "between": {
        "from": "2025-01-17T01:53:22.000Z",
        "to": "2025-07-17T00:16:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717001606/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-39c9c1b8ac02abfa457e6c0beea50baa51215c710fbce03fe0159df42b158cf1:59fdabf205f3ffa8cadc008ecb73d2019f566aea124c598fd388143fed32b3c3:shutdown:c8bc6912d74e049d",
      "before_evidence": "https://web.archive.org/web/20250717001606/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "shutdown",
      "label": "Shut down",
      "summary": "Its homepage now says “Gentrace has shut down”.",
      "between": {
        "from": "2025-07-17T00:16:06.000Z",
        "to": "2026-01-12T19:20:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112192012/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/shut-down"
    },
    {
      "n": 7,
      "id": "page-39c9c1b8ac02abfa457e6c0beea50baa51215c710fbce03fe0159df42b158cf1:59fdabf205f3ffa8cadc008ecb73d2019f566aea124c598fd388143fed32b3c3:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250717001606/https://gentrace.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-17T00:16:06.000Z",
        "to": "2026-01-12T19:20:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112192012/https://gentrace.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gentrace” company record, https://startuphistory.org/c/gentrace.ai"
}