{
  "company": {
    "name": "GenoPalate",
    "website": "https://genopalate.com/",
    "record": "https://startuphistory.org/c/genopalate.com"
  },
  "status": null,
  "history_since": "2017-10-17T17:09:00.000Z",
  "baseline": {
    "snapshot_id": "87755e81bd6098302fb8cf11b749d2aab081e5d10a0640c84851eccf4dff02d3",
    "observed_at": "2017-10-17T17:09:00.000Z",
    "headline": "Transform the way you eat through the analysis of your DNA",
    "description": "We at GenoPalate understand the messages your genes are trying to tell you. We use our proprietary algorithm to analyze 80 dimensions of your genetics, health, and lifestyle information to deliver you",
    "evidence": "https://web.archive.org/web/20171017170900/https://www.genopalate.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:08:15.804Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-15T18:03:47.000Z",
      "variants": [
        {
          "headline": "Transform the way you eat through the analysis of your DNA",
          "subhead": "We at GenoPalate understand the messages your genes are trying to tell you. We use our proprietary algorithm to analyze 80 dimensions of your genetics, health, and lifestyle information to deliver you",
          "observed_at": "2017-10-17T17:09:00.000Z",
          "evidence": "https://web.archive.org/web/20171017170900/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eat For Your Genes",
          "subhead": "Discover what personalized nutrition means for you with the GenoPalate DNA test. Use our DNA Kit or your existing DNA data. Uncover the 85+ foods that are healthiest for you, based on your genes. Star",
          "observed_at": "2019-07-15T18:03:47.000Z",
          "evidence": "https://web.archive.org/web/20190715180347/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Eat For Your Genes",
      "subhead": "Discover what personalized nutrition means for you with the GenoPalate DNA test. Use our DNA Kit or your existing DNA data. Uncover the 85+ foods that are healthiest for you, based on your genes. Star",
      "from": "2017-10-17T17:09:00.000Z",
      "to": "2019-07-15T18:03:47.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190715180347/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-10-17T17:09:00.000Z",
          "to": "2019-07-15T18:03:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-30T02:03:17.000Z",
      "variants": [
        {
          "headline": "GenoPalate Inc",
          "subhead": "GenoPalate uses your genes to create a customized nutritional plan for your unique genetic make-up. Eat the food that can help you be your healthiest.",
          "observed_at": "2020-08-30T02:03:17.000Z",
          "evidence": "https://web.archive.org/web/20200830020317/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GenoPalate Inc",
      "subhead": "GenoPalate uses your genes to create a customized nutritional plan for your unique genetic make-up. Eat the food that can help you be your healthiest.",
      "from": "2020-08-30T02:03:17.000Z",
      "to": "2020-08-30T02:03:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200830020317/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-30T02:03:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-18T21:59:50.000Z",
      "variants": [
        {
          "headline": "Optimize Your Health With A DNA Nutrition Test",
          "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
          "observed_at": "2021-07-31T23:58:33.000Z",
          "evidence": "https://web.archive.org/web/20210731235833/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "With Your DNA-Based Analysis Feel Like Your Best Self Optimize Your Nutrition Your Nutrition is Personal Take Charge of Your Nutrition",
          "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
          "observed_at": "2022-01-18T21:59:50.000Z",
          "evidence": "https://web.archive.org/web/20220118215950/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "With Your DNA-Based Analysis Feel Like Your Best Self Optimize Your Nutrition Your Nutrition is Personal Take Charge of Your Nutrition",
      "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
      "from": "2021-07-31T23:58:33.000Z",
      "to": "2022-01-18T21:59:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220118215950/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-07-31T23:58:33.000Z",
          "to": "2022-01-18T21:59:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-01T18:08:51.000Z",
      "variants": [
        {
          "headline": "Stop Guessing. Live Healthier. Live Happier.",
          "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
          "observed_at": "2023-01-01T18:08:51.000Z",
          "evidence": "https://web.archive.org/web/20230101180851/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop Guessing. Live Healthier. Live Happier.",
      "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
      "from": "2023-01-01T18:08:51.000Z",
      "to": "2023-01-01T18:08:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101180851/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-01T18:08:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-10T18:54:25.000Z",
      "variants": [
        {
          "headline": "It’s your health – own it.",
          "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
          "observed_at": "2024-01-10T18:54:25.000Z",
          "evidence": "https://web.archive.org/web/20240110185425/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "It’s your health – own it.",
      "subhead": "GenoPalate uses your DNA to create a customized genomic nutritional plan for your unique genetic make-up. Discover the healthiest foods for you.",
      "from": "2024-01-10T18:54:25.000Z",
      "to": "2024-01-10T18:54:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240110185425/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-10T18:54:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-03T00:14:03.000Z",
      "variants": [
        {
          "headline": "Discover the missing piece to your nutrition",
          "subhead": "GenoPalate transforms your biology into a roadmap for better wellness. Through DNA and blood testing, we deliver personalized nutrition, custom supplements, meal plans, and expert-led programs for wei",
          "observed_at": "2026-01-03T00:14:03.000Z",
          "evidence": "https://web.archive.org/web/20260103001403/https://www.genopalate.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Discover the missing piece to your nutrition",
      "subhead": "GenoPalate transforms your biology into a roadmap for better wellness. Through DNA and blood testing, we deliver personalized nutrition, custom supplements, meal plans, and expert-led programs for wei",
      "from": "2026-01-03T00:14:03.000Z",
      "to": "2026-01-03T00:14:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260103001403/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-03T00:14:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:08:15.804Z",
      "variants": [
        {
          "headline": "Personalized Nutrition DNA Diet Test & Genetic Reports | GenoPalate – GenoPalate Inc",
          "subhead": "GenoPalate transforms your biology into a roadmap for better health and wellness. Through DNA and blood testing, we deliver personalized nutrition reports, custom vitamins, genetic food scores, and pr",
          "observed_at": "2026-11-06T17:08:15.804Z",
          "evidence": "https://www.genopalate.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Personalized Nutrition DNA Diet Test & Genetic Reports | GenoPalate – GenoPalate Inc",
      "subhead": "GenoPalate transforms your biology into a roadmap for better health and wellness. Through DNA and blood testing, we deliver personalized nutrition reports, custom vitamins, genetic food scores, and pr",
      "from": "2026-11-06T17:08:15.804Z",
      "to": "2026-11-06T17:08:15.804Z",
      "captures": 1,
      "evidence": "https://www.genopalate.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:08:15.804Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0d147b4a07b8380bfd219f80fea1805a4175446d241c6b8112f3fe0a03f80583:a44063ac4603d3bf19f14cbe94082fd66e5a4f4464424901879d3335ec302dc6:headline:f2f42f71dc8132f5",
      "before_evidence": "https://web.archive.org/web/20210731235833/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Optimize Your Health With A DNA Nutrition Test” to “With Your DNA-Based Analysis Feel Like Your Best Self Optimize Your Nutrition Your Nutrition is Personal Take Charge of Your Nutrition”.",
      "between": {
        "from": "2021-07-31T23:58:33.000Z",
        "to": "2022-01-18T21:59:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118215950/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a44063ac4603d3bf19f14cbe94082fd66e5a4f4464424901879d3335ec302dc6:c66f7d26e1336633c0c41ef8f1672a7a090eac0c392d75670e55c7cada824e76:headline:9ac338784ddc252e",
      "before_evidence": "https://web.archive.org/web/20220118215950/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “With Your DNA-Based Analysis Feel Like Your Best Self Optimize Your Nutrition Your Nutrition is Personal Take Charge of Your Nutrition” to “Stop Guessing. Live Healthier. Live Happier.”.",
      "between": {
        "from": "2022-01-18T21:59:50.000Z",
        "to": "2023-01-01T18:08:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101180851/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a44063ac4603d3bf19f14cbe94082fd66e5a4f4464424901879d3335ec302dc6:c66f7d26e1336633c0c41ef8f1672a7a090eac0c392d75670e55c7cada824e76:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220118215950/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-18T21:59:50.000Z",
        "to": "2023-01-01T18:08:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101180851/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-c66f7d26e1336633c0c41ef8f1672a7a090eac0c392d75670e55c7cada824e76:fdce12030d37cc3b574d9b1827c905db60eb9ebbaa001b7ef8631dbb878c7da3:headline:1c67f34fbef7c90a",
      "before_evidence": "https://web.archive.org/web/20230101180851/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop Guessing. Live Healthier. Live Happier.” to “It’s your health – own it.”.",
      "between": {
        "from": "2023-01-01T18:08:51.000Z",
        "to": "2024-01-10T18:54:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110185425/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-fdce12030d37cc3b574d9b1827c905db60eb9ebbaa001b7ef8631dbb878c7da3:3e5dcc9ef2eb2c1854604716867fb0d511f58994fc016f35f97e2ad68078335f:headline:17ecedfc5ed00b24",
      "before_evidence": "https://web.archive.org/web/20240110185425/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “It’s your health – own it.” to “Embrace The”.",
      "between": {
        "from": "2024-01-10T18:54:25.000Z",
        "to": "2025-01-18T06:22:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20250118062238/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-3e5dcc9ef2eb2c1854604716867fb0d511f58994fc016f35f97e2ad68078335f:b28518f03e8372d78ac6f93527b342188d77fac9d60befae74c9a4a2133f59ca:headline:db9411ce37002686",
      "before_evidence": "https://web.archive.org/web/20250118062238/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Embrace The” to “Discover the missing piece to your nutrition”.",
      "between": {
        "from": "2025-01-18T06:22:38.000Z",
        "to": "2026-01-03T00:14:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103001403/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-3e5dcc9ef2eb2c1854604716867fb0d511f58994fc016f35f97e2ad68078335f:b28518f03e8372d78ac6f93527b342188d77fac9d60befae74c9a4a2133f59ca:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20250118062238/https://www.genopalate.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2025-01-18T06:22:38.000Z",
        "to": "2026-01-03T00:14:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103001403/https://www.genopalate.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “GenoPalate” company record, https://startuphistory.org/c/genopalate.com"
}