{
  "company": {
    "name": "Genoox",
    "website": "https://genoox.com/",
    "record": "https://startuphistory.org/c/genoox.com"
  },
  "status": null,
  "history_since": "2014-11-13T05:59:42.000Z",
  "baseline": {
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    "observed_at": "2014-11-13T05:59:42.000Z",
    "headline": null,
    "description": "Genomic Data Managment",
    "evidence": "https://web.archive.org/web/20141113055942/http://genoox.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2017-07-11T14:02:07.000Z",
      "variants": [
        {
          "headline": "Translate complex genetic data into actionable clinical results",
          "subhead": null,
          "observed_at": "2017-07-11T14:02:07.000Z",
          "evidence": "https://web.archive.org/web/20170711140207/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Translate complex genetic data into actionable clinical results",
      "subhead": null,
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      "to": "2017-07-11T14:02:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170711140207/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-07-11T14:02:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-17T15:07:30.000Z",
      "variants": [
        {
          "headline": "FASTER ANALYSIS WITH FOCUSED RESULTS",
          "subhead": "Genoox offers a cloud-based NGS analysis platform that manages the sequencing process from raw Genetic data to clinical insights.",
          "observed_at": "2018-07-10T08:41:42.000Z",
          "evidence": "https://web.archive.org/web/20180710084142/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FASTER ANALYSIS WITH FOCUSED RESULTS",
          "subhead": "Genoox offers a cloud-based NGS analysis platform that manages the sequencing process from raw Genetic data to clinical insights.",
          "observed_at": "2019-07-16T01:07:21.000Z",
          "evidence": "https://web.archive.org/web/20190716010721/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FASTER ANALYSIS WITH FOCUSED RESULTS",
          "subhead": "Genoox offers a cloud-based NGS analysis platform that manages the sequencing process from raw Genetic data to clinical insights.",
          "observed_at": "2021-01-17T15:07:30.000Z",
          "evidence": "https://web.archive.org/web/20210117150730/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FASTER ANALYSIS WITH FOCUSED RESULTS",
      "subhead": "Genoox offers a cloud-based NGS analysis platform that manages the sequencing process from raw Genetic data to clinical insights.",
      "from": "2018-07-10T08:41:42.000Z",
      "to": "2021-01-17T15:07:30.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210117150730/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-10T08:41:42.000Z",
          "to": "2021-01-17T15:07:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-09T00:17:06.000Z",
      "variants": [
        {
          "headline": "Access the Actionable Genome",
          "subhead": null,
          "observed_at": "2022-01-20T16:45:18.000Z",
          "evidence": "https://web.archive.org/web/20220120164518/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Access the Actionable Genome",
          "subhead": null,
          "observed_at": "2023-01-28T19:21:52.000Z",
          "evidence": "https://web.archive.org/web/20230128192152/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Access the Actionable Genome",
          "subhead": null,
          "observed_at": "2024-03-14T19:49:40.000Z",
          "evidence": "https://web.archive.org/web/20240314194940/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Access the Actionable Genome",
          "subhead": null,
          "observed_at": "2025-01-07T11:31:17.000Z",
          "evidence": "https://web.archive.org/web/20250107113117/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Access the Actionable Genome",
          "subhead": null,
          "observed_at": "2026-01-09T00:17:06.000Z",
          "evidence": "https://web.archive.org/web/20260109001706/https://www.genoox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Access the Actionable Genome",
      "subhead": null,
      "from": "2022-01-20T16:45:18.000Z",
      "to": "2026-01-09T00:17:06.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260109001706/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-20T16:45:18.000Z",
          "to": "2026-01-09T00:17:06.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5976e6e975b74e045a06ddaf1a3ff0778b04245f139efd3bf7c7816b3819ab77:174fc5804a94450163402c3d51116174dc0b1f7a3e9a7d054fe8390c6de3a5ed:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20141113055942/http://genoox.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-11-13T05:59:42.000Z",
        "to": "2017-07-11T14:02:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20170711140207/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-174fc5804a94450163402c3d51116174dc0b1f7a3e9a7d054fe8390c6de3a5ed:b8459c67f08599e78472962277093daca5c7d59d90a2999ea249795e6b181c49:headline:b712776e316a1c93",
      "before_evidence": "https://web.archive.org/web/20170711140207/https://www.genoox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Translate complex genetic data into actionable clinical results” to “FASTER ANALYSIS WITH FOCUSED RESULTS”.",
      "between": {
        "from": "2017-07-11T14:02:07.000Z",
        "to": "2018-07-10T08:41:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20180710084142/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-b8459c67f08599e78472962277093daca5c7d59d90a2999ea249795e6b181c49:f72f4eb2b8c02e172166dacda898421470e204cebc24a81950520a440128167c:logos:f19d521180ded708",
      "before_evidence": "https://web.archive.org/web/20180710084142/https://www.genoox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Scripps <> Genoox.",
      "between": {
        "from": "2018-07-10T08:41:42.000Z",
        "to": "2019-07-16T01:07:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20190716010721/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-027b43440166b916e6fc2150c6e2de72066c4de0369462476b89a2ab6bb5686c:d972caaec9ae170a53d3f139fc9ada12ea7c0121bf152eb7b722573ea58dc856:repositioning",
      "before_evidence": "https://web.archive.org/web/20210117150730/https://www.genoox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “FASTER ANALYSIS WITH FOCUSED RESULTS” to “Access the Actionable Genome”.",
      "between": {
        "from": "2021-01-17T15:07:30.000Z",
        "to": "2022-01-20T16:45:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120164518/https://www.genoox.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Genoox updates homepage messaging and partnerships",
    "summary": "Genoox has changed its homepage headlines multiple times, added a Scripps <> Genoox logo, and introduced a careers page, suggesting evolving positioning around genetic and genome analysis.",
    "points": [
      {
        "text": "Between November 2014 and July 2017, Genoox added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2017 and July 2018, Genoox changed its homepage headline from “Translate complex genetic data into actionable clinical results” to “FASTER ANALYSIS WITH FOCUSED RESULTS”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2018 and July 2019, Genoox added a “Scripps <> Genoox” logo to its homepage.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2021 and January 2022, a classifier read a homepage headline change to “Access the Actionable Genome”, which suggests a focus on accessing actionable genome data.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:11:32.474Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Genoox” company record, https://startuphistory.org/c/genoox.com"
}