{
  "company": {
    "name": "Genie AI",
    "website": "https://genieai.co/",
    "record": "https://startuphistory.org/c/genieai.co"
  },
  "status": null,
  "history_since": "2020-08-04T16:21:09.000Z",
  "baseline": {
    "snapshot_id": "75e57dda4a7d01dc78579f69b3f30f1e8142cccd547225744a37e927eb8bb4cf",
    "observed_at": "2020-08-04T16:21:09.000Z",
    "headline": null,
    "description": "Genie Docs build on the knowledge of others. Join the Genie Community for free to draft and review with collective intelligence. AI legal document review, automation and clause library for in house la",
    "evidence": "https://web.archive.org/web/20200804162109/https://www.genieai.co/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "ISO 27001"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:08:15.804Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-29T22:24:54.000Z",
      "variants": [
        {
          "headline": "legal templates for your business, with guidance from top lawyers",
          "subhead": "Access a huge library of high-quality legal templates, guidance from law firms and an AI lawyer all in one place! Legally-sound has never been easier.",
          "observed_at": "2022-01-16T21:19:10.000Z",
          "evidence": "https://web.archive.org/web/20220116211910/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "legal templates for your business, with guidance from top lawyers",
          "subhead": "Access a huge library of high-quality legal templates, guidance from law firms and an AI lawyer all in one place! Legally-sound has never been easier.",
          "observed_at": "2022-09-05T17:16:49.000Z",
          "evidence": "https://web.archive.org/web/20220905171649/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Legal Assistant",
          "subhead": "Confidently draft, negotiate and review business legal documents without a solicitor, powered by GPT-4 and the world's largest open-source legal database",
          "observed_at": "2023-08-18T09:38:33.000Z",
          "evidence": "https://web.archive.org/web/20230818093833/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Legal Assistant",
          "subhead": "Confidently draft, negotiate and review business legal documents without a solicitor, powered by AI and the world's largest open-source legal database",
          "observed_at": "2024-01-08T08:54:28.000Z",
          "evidence": "https://web.archive.org/web/20240108085428/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "THE WORLD’S MOST SECURE AI legal assistant",
          "subhead": "Confidently draft, negotiate and review business legal documents, powered by Legal AI and the world's largest open-source legal database",
          "observed_at": "2025-01-21T20:53:49.000Z",
          "evidence": "https://web.archive.org/web/20250121205349/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "THE USA’S MOST SECURE AI legal assistant",
          "subhead": "Draft and review US legal documents, plus 108+ other jurisdictions, using Legal AI and the world’s largest open-source legal database.",
          "observed_at": "2025-07-29T22:24:54.000Z",
          "evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "THE USA’S MOST SECURE AI legal assistant",
      "subhead": "Draft and review US legal documents, plus 108+ other jurisdictions, using Legal AI and the world’s largest open-source legal database.",
      "from": "2022-01-16T21:19:10.000Z",
      "to": "2025-07-29T22:24:54.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-16T21:19:10.000Z",
          "to": "2025-07-29T22:24:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-10T07:13:52.000Z",
      "variants": [
        {
          "headline": "A legal brain for every business team",
          "subhead": "Draft, review, and negotiate legal documents with AI. Free legal templates, AI contract review, and legal research tools.",
          "observed_at": "2026-07-10T07:13:52.000Z",
          "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A legal brain for every business team",
      "subhead": "Draft, review, and negotiate legal documents with AI. Free legal templates, AI contract review, and legal research tools.",
      "from": "2026-07-10T07:13:52.000Z",
      "to": "2026-07-10T07:13:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-10T07:13:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:08:15.804Z",
      "variants": [
        {
          "headline": "Bring Genie the legal problem. It builds the team that gets it done.",
          "subhead": "Genie builds legal specialist agents on demand for each task, writes their tools, and drafts, reviews, redlines and negotiates in your own Word files.",
          "observed_at": "2026-11-06T17:08:15.804Z",
          "evidence": "https://www.genieai.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Bring Genie the legal problem. It builds the team that gets it done.",
      "subhead": "Genie builds legal specialist agents on demand for each task, writes their tools, and drafts, reviews, redlines and negotiates in your own Word files.",
      "from": "2026-11-06T17:08:15.804Z",
      "to": "2026-11-06T17:08:15.804Z",
      "captures": 1,
      "evidence": "https://www.genieai.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:08:15.804Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-09a5f642389f04c24dc00c3b9bf2b805e1a1f1523573c99e4a4dd02e3ff50dec:68a6a3f9b7e996f0566832b555ebc4e62c22c5b1648e783b0280c3f5d86745cc:headline:1c6438e32efe2ed5",
      "before_evidence": "https://web.archive.org/web/20220905171649/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “legal templates for your business, with guidance from top lawyers” to “AI Legal Assistant”.",
      "between": {
        "from": "2022-09-05T17:16:49.000Z",
        "to": "2023-08-18T09:38:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230818093833/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-09a5f642389f04c24dc00c3b9bf2b805e1a1f1523573c99e4a4dd02e3ff50dec:68a6a3f9b7e996f0566832b555ebc4e62c22c5b1648e783b0280c3f5d86745cc:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220905171649/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-09-05T17:16:49.000Z",
        "to": "2023-08-18T09:38:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230818093833/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-68a6a3f9b7e996f0566832b555ebc4e62c22c5b1648e783b0280c3f5d86745cc:5d842646063ea1acfffd3e67daae0e4b103f0aa9886a51e2dd1e037af4c0d4ce:traction:8d588460061efd45",
      "before_evidence": "https://web.archive.org/web/20230818093833/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “44,012 Users” on its homepage (was “6103 Users”).",
      "between": {
        "from": "2023-08-18T09:38:33.000Z",
        "to": "2024-01-08T08:54:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20240108085428/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-5d842646063ea1acfffd3e67daae0e4b103f0aa9886a51e2dd1e037af4c0d4ce:f232736a84e8b65389a301d31375e953ea039e59bf83e4c5a61add4ef61b0c74:traction:67b0987a11614509",
      "before_evidence": "https://web.archive.org/web/20240108085428/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “100k Users” on its homepage (was “44,012 Users”).",
      "between": {
        "from": "2024-01-08T08:54:28.000Z",
        "to": "2025-01-21T20:53:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121205349/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-f232736a84e8b65389a301d31375e953ea039e59bf83e4c5a61add4ef61b0c74:6e3b70f6d29e60aeea0ac34918e0ac5e82f120694aa4e4a954ec100aed22c55e:traction:2428d6589747812c",
      "before_evidence": "https://web.archive.org/web/20250121205349/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “125k+ Users” on its homepage (was “100k Users”).",
      "between": {
        "from": "2025-01-21T20:53:49.000Z",
        "to": "2025-07-29T22:24:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-6e3b70f6d29e60aeea0ac34918e0ac5e82f120694aa4e4a954ec100aed22c55e:49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:funding:715ba88d9a45038c",
      "before_evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Genie closes its £1.2m Seed round.”.",
      "between": {
        "from": "2025-07-29T22:24:54.000Z",
        "to": "2026-07-10T07:13:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 7,
      "id": "page-6e3b70f6d29e60aeea0ac34918e0ac5e82f120694aa4e4a954ec100aed22c55e:49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:headline:3a9ce63bddd4fa79",
      "before_evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE USA’S MOST SECURE AI legal assistant” to “A legal brain for every business team”.",
      "between": {
        "from": "2025-07-29T22:24:54.000Z",
        "to": "2026-07-10T07:13:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-6e3b70f6d29e60aeea0ac34918e0ac5e82f120694aa4e4a954ec100aed22c55e:49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:pricing:470ea99469359867",
      "before_evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $38 / month to $0 / month, $75 / month and $600 / month.",
      "between": {
        "from": "2025-07-29T22:24:54.000Z",
        "to": "2026-07-10T07:13:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 9,
      "id": "page-6e3b70f6d29e60aeea0ac34918e0ac5e82f120694aa4e4a954ec100aed22c55e:49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-29T22:24:54.000Z",
        "to": "2026-07-10T07:13:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 10,
      "id": "page-6e3b70f6d29e60aeea0ac34918e0ac5e82f120694aa4e4a954ec100aed22c55e:49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:traction:70b5988d4b8f1f28",
      "before_evidence": "https://web.archive.org/web/20250729222454/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “200,000+ users” on its homepage (was “125k+ Users”).",
      "between": {
        "from": "2025-07-29T22:24:54.000Z",
        "to": "2026-07-10T07:13:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 11,
      "id": "page-49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:3b4f64eb2bedbfaee1a6a7819a7578b1d2ea4d6215c3217647e31bbb4daa547a:headline:2b5d6c58a58faf4e",
      "before_evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A legal brain for every business team” to “Bring Genie the legal problem. It builds the team that gets it done.”.",
      "between": {
        "from": "2026-07-10T07:13:52.000Z",
        "to": "2026-11-06T17:08:15.804Z"
      },
      "evidence": "https://www.genieai.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-49c93b5c214caa7d3b3d13bec20cf1ffcb9e2187070fd87d7b145d608fbe04e0:3b4f64eb2bedbfaee1a6a7819a7578b1d2ea4d6215c3217647e31bbb4daa547a:traction:a9e554fb9a365438",
      "before_evidence": "https://web.archive.org/web/20260710071352/https://www.genieai.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “280,000 users” on its homepage (was “200,000+ users”).",
      "between": {
        "from": "2026-07-10T07:13:52.000Z",
        "to": "2026-11-06T17:08:15.804Z"
      },
      "evidence": "https://www.genieai.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Genie AI” company record, https://startuphistory.org/c/genieai.co"
}