{
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reaching your full fitness potential is easy with Genetrainer” to “Questions & answers”.",
      "between": {
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Questions & answers” to “Custom built high performance & individualisation platforms for forward thinking sports teams”. A classifier read this as a change in its core product and its target customer.",
      "between": {
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        "to": "2026-01-22T14:32:41.000Z"
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      "evidence": "https://web.archive.org/web/20260122143241/https://www.genetrainer.com/",
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      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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  "method": {
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    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Genetrainer” company record, https://startuphistory.org/c/genetrainer.com"
}