{
  "company": {
    "name": "Generation Environment",
    "website": "https://generationenvironment.com/",
    "record": "https://startuphistory.org/c/generationenvironment.com"
  },
  "status": null,
  "history_since": "2020-11-01T01:54:38.000Z",
  "baseline": {
    "snapshot_id": "188fcb73400c73a826af5cdc95fc8c640ea7d07289e4b649afcd7fdf76b11b79",
    "observed_at": "2020-11-01T01:54:38.000Z",
    "headline": null,
    "description": "Gen E will help you take action on climate change. The easiest way to live a more climate-friendly life.",
    "evidence": "https://web.archive.org/web/20201101015438/https://generationenvironment.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:08:15.804Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-20T12:11:43.000Z",
      "variants": [
        {
          "headline": "Gen E - Climate Action With Every Transaction",
          "subhead": "The climate philanthropy app to help save the planet. Join the easiest, most impactful way to take climate action now.",
          "observed_at": "2023-01-20T12:11:43.000Z",
          "evidence": "https://web.archive.org/web/20230120121143/https://generationenvironment.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Gen E - Climate Action With Every Transaction",
      "subhead": "The climate philanthropy app to help save the planet. Join the easiest, most impactful way to take climate action now.",
      "from": "2023-01-20T12:11:43.000Z",
      "to": "2023-01-20T12:11:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230120121143/https://generationenvironment.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-20T12:11:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-21T03:08:24.000Z",
      "variants": [
        {
          "headline": "Gen E | Modern Environmentalism",
          "subhead": "Gen E is a modern environmental lifestyle brand that embraces the joys of modern life while also working to protect our planet through micro-philanthropy.",
          "observed_at": "2024-01-01T02:44:12.000Z",
          "evidence": "https://web.archive.org/web/20240101024412/https://generationenvironment.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Gen E | Modern Environmentalism",
          "subhead": "Gen E is a modern environmental lifestyle brand that embraces the joys of modern life while also working to protect our planet through micro-philanthropy.",
          "observed_at": "2024-07-21T03:08:24.000Z",
          "evidence": "https://web.archive.org/web/20240721030824/https://generationenvironment.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Gen E | Modern Environmentalism",
      "subhead": "Gen E is a modern environmental lifestyle brand that embraces the joys of modern life while also working to protect our planet through micro-philanthropy.",
      "from": "2024-01-01T02:44:12.000Z",
      "to": "2024-07-21T03:08:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240721030824/https://generationenvironment.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-01T02:44:12.000Z",
          "to": "2024-07-21T03:08:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-14T16:27:08.000Z",
      "variants": [
        {
          "headline": "Give in your element",
          "subhead": "Gen E is a modern environmental brand and philanthropy platform that makes meaningful environmental action accessible to everyone, everyday.",
          "observed_at": "2026-01-14T16:27:08.000Z",
          "evidence": "https://web.archive.org/web/20260114162708/https://generationenvironment.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Give in your element",
      "subhead": "Gen E is a modern environmental brand and philanthropy platform that makes meaningful environmental action accessible to everyone, everyday.",
      "from": "2026-01-14T16:27:08.000Z",
      "to": "2026-01-14T16:27:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260114162708/https://generationenvironment.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-14T16:27:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:08:15.804Z",
      "variants": [
        {
          "headline": "The Climate Roundup",
          "subhead": "Gen E is a modern environmental brand and philanthropy platform that makes meaningful environmental action accessible to everyone, everyday.",
          "observed_at": "2026-09-05T04:42:04.000Z",
          "evidence": "https://web.archive.org/web/20260905044204/https://generationenvironment.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Climate Roundup",
          "subhead": "Gen E is a modern environmental brand and philanthropy platform that makes meaningful environmental action accessible to everyone, everyday.",
          "observed_at": "2026-11-06T17:08:15.804Z",
          "evidence": "https://generationenvironment.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Climate Roundup",
      "subhead": "Gen E is a modern environmental brand and philanthropy platform that makes meaningful environmental action accessible to everyone, everyday.",
      "from": "2026-09-05T04:42:04.000Z",
      "to": "2026-11-06T17:08:15.804Z",
      "captures": 2,
      "evidence": "https://generationenvironment.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-05T04:42:04.000Z",
          "to": "2026-11-06T17:08:15.804Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b2bc739fcbe01786e4e76b73921d0683da63608d3c44e81ffceec017e11d3ff0:5d15369516659ea36386af630d1bb45ed227259f31c34fa396beee2e6c702529:headline:c8ed0462b6860f34",
      "before_evidence": "https://web.archive.org/web/20230120121143/https://generationenvironment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Gen E - Climate Action With Every Transaction” to “Gen E | Modern Environmentalism”.",
      "between": {
        "from": "2023-01-20T12:11:43.000Z",
        "to": "2024-01-01T02:44:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101024412/https://generationenvironment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a75e550e924155713d3dac439afde69d50a3c106533d1fe4be6bc09eaf0ddd31:8647aa8023ba38b8a66abd706b8a5fdf6fcbff69781717d3717639a57f57143a:logos:ab3de9c1fcc62f2b",
      "before_evidence": "https://web.archive.org/web/20250116140131/https://generationenvironment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: app-store-badge, google-play-badge, Friends eating pizza, Waves and techstars.",
      "between": {
        "from": "2025-01-16T14:01:31.000Z",
        "to": "2026-01-14T16:27:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114162708/https://generationenvironment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-8647aa8023ba38b8a66abd706b8a5fdf6fcbff69781717d3717639a57f57143a:6081d15cf2f15d23d1c04c7349b210ed2f1ce23566b9a2be26af99ec9034cdfd:headline:44e44640deab951f",
      "before_evidence": "https://web.archive.org/web/20260114162708/https://generationenvironment.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Give in your element” to “The Climate Roundup”.",
      "between": {
        "from": "2026-01-14T16:27:08.000Z",
        "to": "2026-09-05T04:42:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260905044204/https://generationenvironment.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Generation Environment” company record, https://startuphistory.org/c/generationenvironment.com"
}