{
  "company": {
    "name": "Genehub",
    "website": "https://genehub.co.uk/",
    "record": "https://startuphistory.org/c/genehub.co.uk"
  },
  "status": null,
  "history_since": "2023-03-13T02:17:35.000Z",
  "baseline": {
    "snapshot_id": "de221f3cffb1c97f2e87166181923bf352ee6292ac9c9362d6642116e0895d02",
    "observed_at": "2023-03-13T02:17:35.000Z",
    "headline": "Accelerating clinical trials",
    "description": "GeneHub - Accelerating Clinical Trials",
    "evidence": "https://web.archive.org/web/20230313021735/https://www.genehub.co.uk/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2023-03-13T02:17:35.000Z",
      "variants": [
        {
          "headline": "Accelerating clinical trials",
          "subhead": "GeneHub - Accelerating Clinical Trials",
          "observed_at": "2023-03-13T02:17:35.000Z",
          "evidence": "https://web.archive.org/web/20230313021735/https://www.genehub.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accelerating clinical trials",
      "subhead": "GeneHub - Accelerating Clinical Trials",
      "from": "2023-03-13T02:17:35.000Z",
      "to": "2023-03-13T02:17:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230313021735/https://www.genehub.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-03-13T02:17:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-03-15T12:38:16.000Z",
      "variants": [
        {
          "headline": "It’s time we remove the guesswork from prescribing medicine.",
          "subhead": "We deserve the right medicine, at the right dose, at the right time. Join us today to help us drive change.",
          "observed_at": "2024-01-29T13:59:23.000Z",
          "evidence": "https://web.archive.org/web/20240129135923/https://www.genehub.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "It’s time we remove the guesswork from prescribing medicine.",
          "subhead": "We deserve the right medicine, at the right dose, at the right time. Join us today to help us drive change.",
          "observed_at": "2024-07-21T17:30:01.000Z",
          "evidence": "https://web.archive.org/web/20240721173001/https://www.genehub.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "It’s time we remove the guesswork from prescribing medicine.",
          "subhead": "We deserve the right medicine, at the right dose, at the right time. Join us today to help us drive change.",
          "observed_at": "2025-03-15T12:38:16.000Z",
          "evidence": "https://web.archive.org/web/20250315123816/https://www.genehub.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "It’s time we remove the guesswork from prescribing medicine.",
      "subhead": "We deserve the right medicine, at the right dose, at the right time. Join us today to help us drive change.",
      "from": "2024-01-29T13:59:23.000Z",
      "to": "2025-03-15T12:38:16.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250315123816/https://www.genehub.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-29T13:59:23.000Z",
          "to": "2025-03-15T12:38:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-03-16T21:43:39.000Z",
      "variants": [
        {
          "headline": "Consent-first real-world data that sponsors can recruit from.",
          "subhead": "We deserve the right medicine, at the right dose, at the right time. Join us today to help us drive change.",
          "observed_at": "2026-03-16T21:43:39.000Z",
          "evidence": "https://web.archive.org/web/20260316214339/https://www.genehub.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Consent-first real-world data that sponsors can recruit from.",
      "subhead": "We deserve the right medicine, at the right dose, at the right time. Join us today to help us drive change.",
      "from": "2026-03-16T21:43:39.000Z",
      "to": "2026-03-16T21:43:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260316214339/https://www.genehub.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-03-16T21:43:39.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-de221f3cffb1c97f2e87166181923bf352ee6292ac9c9362d6642116e0895d02:122a1bef3ea05712a209e1e386e700465c05dfb66ea57b7a61ea05eece6f5dc5:headline:7e791953005adaca",
      "before_evidence": "https://web.archive.org/web/20230313021735/https://www.genehub.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Accelerating clinical trials” to “It’s time we remove the guesswork from prescribing medicine.”.",
      "between": {
        "from": "2023-03-13T02:17:35.000Z",
        "to": "2024-01-29T13:59:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20240129135923/https://www.genehub.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-80d9646224c28ba74bbccbdcffbf6853134aecdeeababe824d4f4077ec1585f2:023b11f8ba5ebfd9300801ce2217da842c800d2f5153c531db6d1cb02aa446b3:repositioning",
      "before_evidence": "https://web.archive.org/web/20250315123816/https://www.genehub.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “It’s time we remove the guesswork from prescribing medicine.” to “Consent-first real-world data that sponsors can recruit from.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-03-15T12:38:16.000Z",
        "to": "2026-03-16T21:43:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260316214339/https://www.genehub.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Axia Medicine",
      "record": "https://startuphistory.org/c/axiamedicine.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both create sponsor-ready patient cohorts and real-world data resources for pharmaceutical research."
    },
    {
      "name": "Prognos",
      "record": "https://startuphistory.org/c/prognoshealth.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both turn patient-level real-world clinical data into research-ready assets for life science organizations."
    },
    {
      "name": "Cloud-R",
      "record": "https://startuphistory.org/c/cloud-r.eu",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both offer cloud platforms focused on storing and managing clinical data for rare diseases."
    },
    {
      "name": "GenoBank.io",
      "record": "https://startuphistory.org/c/genobank.io",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both support patient-controlled genomic or health data that can be used by researchers and sponsors."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Genehub” company record, https://startuphistory.org/c/genehub.co.uk"
}