{
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      "summary": "Changed its homepage headline from “Prevent churn today.” to “Deliver the outcomes your customers expect at every stage of their journey.”.",
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    {
      "n": 7,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Future of Customer Success Is Here” to “Lower Churn 😎, Lower Burn 🔥”.",
      "between": {
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        "to": "2025-01-02T13:46:45.000Z"
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      "evidence": "https://web.archive.org/web/20250102134645/https://www.gainsight.com/",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Lower Churn 😎, Lower Burn 🔥” to “Drive 30% higher retention with agentic AI”.",
      "between": {
        "from": "2025-01-02T13:46:45.000Z",
        "to": "2026-07-05T19:28:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705192842/https://www.gainsight.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
      "n": 9,
      "id": "page-db90ab263ecb08655d2ca98d858d5fca3d0a624a1200ae2ecdb327eedd193db3:c8a6341711c047fab7a82ef508b247bc4fb5af8ccf73fd4b3923d37383b3ee68:headline:71c118af678c7089",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drive 30% higher retention with agentic AI” to “Keep a good thing growing.”.",
      "between": {
        "from": "2026-07-05T19:28:42.000Z",
        "to": "2026-11-06T17:08:15.804Z"
      },
      "evidence": "https://www.gainsight.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Gainsight updates homepage messaging and adds pricing page",
    "summary": "Gainsight has changed its homepage headlines multiple times and has also introduced a pricing page. Recent homepage copy has mentioned retention, agentic AI, and growth.",
    "points": [
      {
        "text": "Between July 2018 and July 2020, Gainsight added a pricing page.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between January 2025 and July 2026, Gainsight’s homepage headline referenced “Drive 30% higher retention with agentic AI”.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Gainsight’s homepage headline changed to “Keep a good thing growing.”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "The change in homepage messaging between January 2025 and November 2026 may point to a shift from explicit agentic AI and retention language toward broader growth-oriented wording.",
        "kind": "interpretation",
        "changes": [
          8,
          9
        ]
      }
    ],
    "written_at": "2026-11-07T15:08:34.190Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Gainsight” company record, https://startuphistory.org/c/gainsight.com"
}