{
  "company": {
    "name": "FynOps",
    "website": "https://fynops.com/",
    "record": "https://startuphistory.org/c/fynops.com"
  },
  "status": null,
  "history_since": "2022-09-30T18:17:57.000Z",
  "baseline": {
    "snapshot_id": "22b69df6c8b6120e428c9a8b200c6e837347b10f2c6833aa3589e8bb17260a1a",
    "observed_at": "2022-09-30T18:17:57.000Z",
    "headline": "FynOps (formerly AccountedCloud)",
    "description": "Accounting automation, fully managed. Automating finance, accounting and back office for SMBs. Let's put your business in auto pilot today.",
    "evidence": "https://web.archive.org/web/20220930181757/https://fynops.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:07:08.635Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-09-30T18:17:57.000Z",
      "variants": [
        {
          "headline": "FynOps (formerly AccountedCloud)",
          "subhead": "Accounting automation, fully managed. Automating finance, accounting and back office for SMBs. Let's put your business in auto pilot today.",
          "observed_at": "2022-09-30T18:17:57.000Z",
          "evidence": "https://web.archive.org/web/20220930181757/https://fynops.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FynOps (formerly AccountedCloud)",
      "subhead": "Accounting automation, fully managed. Automating finance, accounting and back office for SMBs. Let's put your business in auto pilot today.",
      "from": "2022-09-30T18:17:57.000Z",
      "to": "2022-09-30T18:17:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220930181757/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-30T18:17:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-13T09:00:43.000Z",
      "variants": [
        {
          "headline": "Want to learn more?",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2023-02-13T23:25:26.000Z",
          "evidence": "https://web.archive.org/web/20230213232526/https://fynops.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Want to learn more?",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2023-08-14T07:02:52.000Z",
          "evidence": "https://web.archive.org/web/20230814070252/https://fynops.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Want to learn more?",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2024-01-30T01:26:54.000Z",
          "evidence": "https://web.archive.org/web/20240130012654/https://fynops.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Want to learn more?",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2024-07-19T01:33:37.000Z",
          "evidence": "https://web.archive.org/web/20240719013337/https://fynops.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Want to learn more?",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2025-01-13T09:00:43.000Z",
          "evidence": "https://web.archive.org/web/20250113090043/https://fynops.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Want to learn more?",
      "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
      "from": "2023-02-13T23:25:26.000Z",
      "to": "2025-01-13T09:00:43.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250113090043/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-02-13T23:25:26.000Z",
          "to": "2025-01-13T09:00:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-12T16:13:18.000Z",
      "variants": [
        {
          "headline": "Techstars and J.P. Morgan partner to invest in cutting edge companies like FynOps.",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2025-07-17T18:41:43.000Z",
          "evidence": "https://web.archive.org/web/20250717184143/https://fynops.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Techstars and J.P. Morgan partner to invest in cutting edge companies like FynOps.",
          "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
          "observed_at": "2026-01-12T16:13:18.000Z",
          "evidence": "https://web.archive.org/web/20260112161318/https://fynops.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Techstars and J.P. Morgan partner to invest in cutting edge companies like FynOps.",
      "subhead": "Most businesses strive to close their books in 3-4 days. Some take weeks just to catch up. With FynOps, you can close your books in hours.",
      "from": "2025-07-17T18:41:43.000Z",
      "to": "2026-01-12T16:13:18.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260112161318/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-17T18:41:43.000Z",
          "to": "2026-01-12T16:13:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:07:08.635Z",
      "variants": [
        {
          "headline": "The busy season you swore you'd never repeat.",
          "subhead": "Deploy an overnight virtual team that unifies QuickBooks, Stripe, and Shopify automatically. Stop trading hours for dollars.",
          "observed_at": "2026-11-06T17:07:08.635Z",
          "evidence": "https://fynops.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The busy season you swore you'd never repeat.",
      "subhead": "Deploy an overnight virtual team that unifies QuickBooks, Stripe, and Shopify automatically. Stop trading hours for dollars.",
      "from": "2026-11-06T17:07:08.635Z",
      "to": "2026-11-06T17:07:08.635Z",
      "captures": 1,
      "evidence": "https://fynops.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:07:08.635Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-22b69df6c8b6120e428c9a8b200c6e837347b10f2c6833aa3589e8bb17260a1a:c1a28dfc491d57b460d11d83068f9f09402d6296523f598a27f3cf451a82c03b:product_launch",
      "before_evidence": "https://web.archive.org/web/20220930181757/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "product_launch",
      "label": "Product launch",
      "summary": "Launched the product: moved from pilots to scaling in production.",
      "between": {
        "from": "2022-09-30T18:17:57.000Z",
        "to": "2023-02-13T23:25:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230213232526/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/launched-products"
    },
    {
      "n": 2,
      "id": "page-22b69df6c8b6120e428c9a8b200c6e837347b10f2c6833aa3589e8bb17260a1a:c1a28dfc491d57b460d11d83068f9f09402d6296523f598a27f3cf451a82c03b:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220930181757/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-09-30T18:17:57.000Z",
        "to": "2023-02-13T23:25:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230213232526/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-22b69df6c8b6120e428c9a8b200c6e837347b10f2c6833aa3589e8bb17260a1a:c1a28dfc491d57b460d11d83068f9f09402d6296523f598a27f3cf451a82c03b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220930181757/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-09-30T18:17:57.000Z",
        "to": "2023-02-13T23:25:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230213232526/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-aba72069a26dfa180d9a8c444161a4050507e3b7adfed9e0ef068dc87e8cdccc:e4a61a22a6fcbef36cf1fb3a3684e0b191369a90340d708de84c36caecc1f244:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230814070252/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-08-14T07:02:52.000Z",
        "to": "2024-01-30T01:26:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20240130012654/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 5,
      "id": "page-5dcc4e4e13dcea2672ba0a7f1e47fad3bebc27f05110ae8ee4337ee9ad84893c:ba928bc90b148294646fd538d2de3c07f2cfdf921cc4e913a66a3da6ef9e0c02:headline:a83e0aef55840274",
      "before_evidence": "https://web.archive.org/web/20250113090043/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Want to learn more?” to “Techstars and J.P. Morgan partner to invest in cutting edge companies like FynOps.”.",
      "between": {
        "from": "2025-01-13T09:00:43.000Z",
        "to": "2025-07-17T18:41:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717184143/https://fynops.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "classifier-7e0e62463bb8e925f9fb3c3dd72ee8f58036a62d6809280d44c7b7d66fb92ce4:a0e8db23a6cf7f735f375263aaa5465e25f846311825539509f8c6db290d6408:repositioning",
      "before_evidence": "https://web.archive.org/web/20260112161318/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Techstars and J.P. Morgan partner to invest in cutting edge companies like FynOps.” to “The busy season you swore you'd never repeat.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2026-01-12T16:13:18.000Z",
        "to": "2026-11-06T17:07:08.635Z"
      },
      "evidence": "https://fynops.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-7e0e62463bb8e925f9fb3c3dd72ee8f58036a62d6809280d44c7b7d66fb92ce4:a0e8db23a6cf7f735f375263aaa5465e25f846311825539509f8c6db290d6408:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260112161318/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-12T16:13:18.000Z",
        "to": "2026-11-06T17:07:08.635Z"
      },
      "evidence": "https://fynops.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 8,
      "id": "page-7e0e62463bb8e925f9fb3c3dd72ee8f58036a62d6809280d44c7b7d66fb92ce4:a0e8db23a6cf7f735f375263aaa5465e25f846311825539509f8c6db290d6408:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260112161318/https://fynops.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-01-12T16:13:18.000Z",
        "to": "2026-11-06T17:07:08.635Z"
      },
      "evidence": "https://fynops.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FynOps” company record, https://startuphistory.org/c/fynops.com"
}