{
  "company": {
    "name": "Fueled (Acquired by OpenSend)",
    "website": "https://fueled.io/",
    "record": "https://startuphistory.org/c/fueled.io"
  },
  "status": null,
  "history_since": "2015-07-31T21:47:09.000Z",
  "baseline": {
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    "observed_at": "2015-07-31T21:47:09.000Z",
    "headline": null,
    "description": "Get a free, once a week round-up of useful content on launching a startup in bite sized summaries. Discover content about lean startup, launchhacking, growing a launch list, first customers, building ",
    "evidence": "https://web.archive.org/web/20150731214709/http://fueled.io:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-06-26T20:00:50.000Z",
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        {
          "headline": "Bridge the gap between ecommerce technologies and your CDP.",
          "subhead": "Bridge the gap between ecommerce technologies and your CDP.",
          "observed_at": "2021-12-08T15:19:20.000Z",
          "evidence": "https://web.archive.org/web/20211208151920/https://fueled.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bridge the gap between ecommerce technologies and your CDP.",
          "subhead": "Bridge the gap between ecommerce technologies and your CDP.",
          "observed_at": "2022-06-26T20:00:50.000Z",
          "evidence": "https://web.archive.org/web/20220626200050/https://fueled.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bridge the gap between ecommerce technologies and your CDP.",
      "subhead": "Bridge the gap between ecommerce technologies and your CDP.",
      "from": "2021-12-08T15:19:20.000Z",
      "to": "2022-06-26T20:00:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220626200050/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-06-26T20:00:50.000Z"
        }
      },
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    },
    {
      "quote_observed_at": "2023-09-26T21:56:15.000Z",
      "variants": [
        {
          "headline": "Get connected. Surface patterns. Drive growth.",
          "subhead": "Get connected. Surface patterns. Drive growth.",
          "observed_at": "2022-08-14T12:11:18.000Z",
          "evidence": "https://web.archive.org/web/20220814121118/https://fueled.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get connected. Surface patterns. Drive growth.",
          "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
          "observed_at": "2023-09-26T21:56:15.000Z",
          "evidence": "https://web.archive.org/web/20230926215615/https://fueled.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get connected. Surface patterns. Drive growth.",
      "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
      "from": "2022-08-14T12:11:18.000Z",
      "to": "2023-09-26T21:56:15.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230926215615/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-08-14T12:11:18.000Z",
          "to": "2023-09-26T21:56:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-11T07:29:39.000Z",
      "variants": [
        {
          "headline": "Unmatched Conversion. Made Easy.",
          "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
          "observed_at": "2024-02-29T14:36:34.000Z",
          "evidence": "https://web.archive.org/web/20240229143634/https://fueled.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unmatched Conversion. Made Easy.",
          "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
          "observed_at": "2024-09-07T07:55:49.000Z",
          "evidence": "https://web.archive.org/web/20240907075549/https://fueled.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unmatched Conversion. Made Easy.",
          "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
          "observed_at": "2025-11-11T07:29:39.000Z",
          "evidence": "https://web.archive.org/web/20251111072939/https://fueled.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unmatched Conversion. Made Easy.",
      "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
      "from": "2024-02-29T14:36:34.000Z",
      "to": "2025-11-11T07:29:39.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20251111072939/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-11-11T07:29:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "Fueled understands first-party data better than anyone in eCommerce",
          "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
          "observed_at": "2026-06-12T10:56:06.000Z",
          "evidence": "https://web.archive.org/web/20260612105606/https://fueled.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fueled understands first-party data better than anyone in eCommerce",
          "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://fueled.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Fueled understands first-party data better than anyone in eCommerce",
      "subhead": "Fueled is the leading 1st-party data platform for eCommerce.",
      "from": "2026-06-12T10:56:06.000Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 2,
      "evidence": "https://fueled.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-06-12T10:56:06.000Z",
          "to": "2026-11-06T17:03:29.805Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-196500f0078b5996a1f8575be67159337a31a8f146ec78eedcd153d8971c2f9c:16cdd3f4624a3612574d534cb83eb2aaa1c364ad861eb3bbef4c3e37c1879cf2:headline:5513bc231507017d",
      "before_evidence": "https://web.archive.org/web/20220626200050/https://fueled.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bridge the gap between ecommerce technologies and your CDP.” to “Get connected. Surface patterns. Drive growth.”.",
      "between": {
        "from": "2022-06-26T20:00:50.000Z",
        "to": "2022-08-14T12:11:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220814121118/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-196500f0078b5996a1f8575be67159337a31a8f146ec78eedcd153d8971c2f9c:16cdd3f4624a3612574d534cb83eb2aaa1c364ad861eb3bbef4c3e37c1879cf2:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20220626200050/https://fueled.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-06-26T20:00:50.000Z",
        "to": "2022-08-14T12:11:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220814121118/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-196500f0078b5996a1f8575be67159337a31a8f146ec78eedcd153d8971c2f9c:16cdd3f4624a3612574d534cb83eb2aaa1c364ad861eb3bbef4c3e37c1879cf2:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220626200050/https://fueled.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-06-26T20:00:50.000Z",
        "to": "2022-08-14T12:11:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220814121118/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-e37bc31b2c5cf7ba64f9e074ffbf27d7fa70ba0ffdf64ef7c01c2001c93d902f:f35711618efad280c78798888b615147cac7e5ec332edfe9278efa7c56937583:headline:cc304ab36ad646f4",
      "before_evidence": "https://web.archive.org/web/20230926215615/https://fueled.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get connected. Surface patterns. Drive growth.” to “Unmatched Conversion. Made Easy.”.",
      "between": {
        "from": "2023-09-26T21:56:15.000Z",
        "to": "2024-02-29T14:36:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20240229143634/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e8d695c47d31666b2008ca7a18b0bea77c1e5f7672890ddf500dbed90908ce8f:8e4f5790b94097a10e0b973b66f6dcfea1a0625077002b228db65f3b76b92299:headline:d4835995fd5fc5b3",
      "before_evidence": "https://web.archive.org/web/20251111072939/https://fueled.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unmatched Conversion. Made Easy.” to “Fueled understands first-party data better than anyone in eCommerce”.",
      "between": {
        "from": "2025-11-11T07:29:39.000Z",
        "to": "2026-06-12T10:56:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260612105606/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-e8d695c47d31666b2008ca7a18b0bea77c1e5f7672890ddf500dbed90908ce8f:8e4f5790b94097a10e0b973b66f6dcfea1a0625077002b228db65f3b76b92299:investors:2c4c413816e2b351",
      "before_evidence": "https://web.archive.org/web/20251111072939/https://fueled.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Shopify, Klaviyo, Meta, Bigcommerce, Recharge and Person.",
      "between": {
        "from": "2025-11-11T07:29:39.000Z",
        "to": "2026-06-12T10:56:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260612105606/https://fueled.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fueled (Acquired by OpenSend)” company record, https://startuphistory.org/c/fueled.io"
}