{
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    "website": "https://fryda.life/",
    "record": "https://startuphistory.org/c/fryda.life"
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      "to": "2023-04-05T15:16:13.000Z",
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      "variants": [
        {
          "headline": "The only wallet that will always be with you",
          "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
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          "headline": "The only wallet that will always be with you",
          "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
          "observed_at": "2024-01-04T11:25:06.000Z",
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        },
        {
          "headline": "The only wallet that will always be with you",
          "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
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          "evidence": "https://web.archive.org/web/20240820042129/https://www.fryda.life/",
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        {
          "headline": "The only wallet that will always be with you",
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        }
      ],
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      "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
      "from": "2023-09-30T05:48:54.000Z",
      "to": "2025-01-19T19:09:12.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250119190912/https://www.fryda.life/",
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      "variants": [
        {
          "headline": "Transactions. Transformed.",
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          "observed_at": "2025-07-17T12:05:09.000Z",
          "evidence": "https://web.archive.org/web/20250717120509/https://www.fryda.life/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Transactions. Transformed.",
          "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
          "observed_at": "2026-02-09T15:09:01.000Z",
          "evidence": "https://web.archive.org/web/20260209150901/https://fryda.life/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transactions. Transformed.",
          "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://fryda.life/",
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      ],
      "headline": "Transactions. Transformed.",
      "subhead": "Fryda is a place for your valuable products' important information. Save receipts, warranty and more with one click – that otherwise would be scattered around in your pockets, paper piles and email in",
      "from": "2025-07-17T12:05:09.000Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 3,
      "evidence": "https://fryda.life/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T17:03:29.805Z"
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      "current": true
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  "changes": [
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      "before_evidence": "https://web.archive.org/web/20230405151613/https://www.fryda.life/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All your product receipts in one place” to “The only wallet that will always be with you”.",
      "between": {
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        "to": "2023-09-30T05:48:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230930054854/https://www.fryda.life/",
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    {
      "n": 2,
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      "before_evidence": "https://web.archive.org/web/20250119190912/https://www.fryda.life/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The only wallet that will always be with you” to “Transactions. Transformed.”.",
      "between": {
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        "to": "2025-07-17T12:05:09.000Z"
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      "evidence": "https://web.archive.org/web/20250717120509/https://www.fryda.life/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fryda” company record, https://startuphistory.org/c/fryda.life"
}