{
  "company": {
    "name": "FRISS",
    "website": "https://friss.com/",
    "record": "https://startuphistory.org/c/friss.com"
  },
  "status": null,
  "history_since": "2019-04-12T14:11:36.000Z",
  "baseline": {
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    "observed_at": "2019-04-12T14:11:36.000Z",
    "headline": "Our Software Guarantees an Improved Combined Ratio for P&C Insurers",
    "description": "Detect fraudulent claims and high risks instantly with FRISS. Improve your customers' experience by accepting policies and paying claims faster than ever.",
    "evidence": "https://web.archive.org/web/20190412141136/https://www.friss.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-04-12T14:11:36.000Z",
      "variants": [
        {
          "headline": "Our Software Guarantees an Improved Combined Ratio for P&C Insurers",
          "subhead": "Detect fraudulent claims and high risks instantly with FRISS. Improve your customers' experience by accepting policies and paying claims faster than ever.",
          "observed_at": "2019-04-12T14:11:36.000Z",
          "evidence": "https://web.archive.org/web/20190412141136/https://www.friss.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Our Software Guarantees an Improved Combined Ratio for P&C Insurers",
      "subhead": "Detect fraudulent claims and high risks instantly with FRISS. Improve your customers' experience by accepting policies and paying claims faster than ever.",
      "from": "2019-04-12T14:11:36.000Z",
      "to": "2019-04-12T14:11:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190412141136/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-04-12T14:11:36.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-08T03:26:02.000Z",
      "variants": [
        {
          "headline": "The Best Fraud Detection and Risk Assessment Software for P&C Insurance",
          "subhead": "Our insurance fraud detection and risk assessment software at underwriting and claims improves combined ratios for insurers up to 5%.",
          "observed_at": "2020-07-08T03:26:02.000Z",
          "evidence": "https://web.archive.org/web/20200708032602/https://www.friss.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Best Fraud Detection and Risk Assessment Software for P&C Insurance",
      "subhead": "Our insurance fraud detection and risk assessment software at underwriting and claims improves combined ratios for insurers up to 5%.",
      "from": "2020-07-08T03:26:02.000Z",
      "to": "2020-07-08T03:26:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200708032602/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-08T03:26:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-04T00:12:38.000Z",
      "variants": [
        {
          "headline": "End-to-end P&C insurance fraud analytics solutions powered by next generation AI",
          "subhead": "Our insurance fraud detection and risk assessment software at underwriting and claims improves combined ratios for insurers up to 5%.",
          "observed_at": "2022-01-04T00:12:38.000Z",
          "evidence": "https://web.archive.org/web/20220104001238/https://www.friss.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "End-to-end P&C insurance fraud analytics solutions powered by next generation AI",
      "subhead": "Our insurance fraud detection and risk assessment software at underwriting and claims improves combined ratios for insurers up to 5%.",
      "from": "2022-01-04T00:12:38.000Z",
      "to": "2022-01-04T00:12:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220104001238/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-04T00:12:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "TRUST AUTOMATION",
          "subhead": "Our solutions are built to help P&C insurance carriers automate trust throughout the policy lifecycle.",
          "observed_at": "2023-08-02T17:22:24.000Z",
          "evidence": "https://web.archive.org/web/20230802172224/https://www.friss.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TRUST AUTOMATION",
          "subhead": "Industry's first Trust Automation platform for P&C Insurers. Our solutions help P&C insurance carriers automate trust throughout the policy lifecycle.",
          "observed_at": "2025-01-17T18:45:27.000Z",
          "evidence": "https://web.archive.org/web/20250117184527/https://www.friss.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trust Automation",
          "subhead": "Industry's first Trust Automation platform for P&C Insurers. Our solutions help P&C insurance carriers automate trust throughout the policy lifecycle.",
          "observed_at": "2026-08-25T12:56:40.000Z",
          "evidence": "https://web.archive.org/web/20260825125640/https://www.friss.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We enable Trust Automation",
          "subhead": "Trust Automation scores every quote, renewal and claim in real time, giving P&C insurers instant confidence in every decision. Trusted by 300+ insurers.",
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://www.friss.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We enable Trust Automation",
      "subhead": "Trust Automation scores every quote, renewal and claim in real time, giving P&C insurers instant confidence in every decision. Trusted by 300+ insurers.",
      "from": "2023-08-02T17:22:24.000Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 4,
      "evidence": "https://www.friss.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-08-02T17:22:24.000Z",
          "to": "2026-11-06T17:03:29.805Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-49b793f83f974f3b7b9748bf0c6877846026436c7f31a1e450a22d9c1ec391ce:a64429db18166d934a514975f0f9df0ed9529ea5663cbc5d08eccbd600e3c3f0:headline:9bcad51492ccdec5",
      "before_evidence": "https://web.archive.org/web/20190412141136/https://www.friss.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Our Software Guarantees an Improved Combined Ratio for P&C Insurers” to “The Best Fraud Detection and Risk Assessment Software for P&C Insurance”.",
      "between": {
        "from": "2019-04-12T14:11:36.000Z",
        "to": "2020-07-08T03:26:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708032602/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-49b793f83f974f3b7b9748bf0c6877846026436c7f31a1e450a22d9c1ec391ce:a64429db18166d934a514975f0f9df0ed9529ea5663cbc5d08eccbd600e3c3f0:traction:8f24867dcaea707d",
      "before_evidence": "https://web.archive.org/web/20190412141136/https://www.friss.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “40+ Countries” on its homepage (was “35+ Countries”).",
      "between": {
        "from": "2019-04-12T14:11:36.000Z",
        "to": "2020-07-08T03:26:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708032602/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-a64429db18166d934a514975f0f9df0ed9529ea5663cbc5d08eccbd600e3c3f0:4173dec5c86eeb5a703edd06a937b509c5e56d4dc138bd5299ecafabb387bbeb:headline:71259cd73d582081",
      "before_evidence": "https://web.archive.org/web/20200708032602/https://www.friss.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Best Fraud Detection and Risk Assessment Software for P&C Insurance” to “End-to-end P&C insurance fraud analytics solutions powered by next generation AI”.",
      "between": {
        "from": "2020-07-08T03:26:02.000Z",
        "to": "2022-01-04T00:12:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104001238/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4173dec5c86eeb5a703edd06a937b509c5e56d4dc138bd5299ecafabb387bbeb:effc27ecd4368ae06427406358d825a45a141d1f3f4e2d9c43c7e0db855f0016:headline:d2bc22454444ac25",
      "before_evidence": "https://web.archive.org/web/20220104001238/https://www.friss.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “End-to-end P&C insurance fraud analytics solutions powered by next generation AI” to “TRUST AUTOMATION”.",
      "between": {
        "from": "2022-01-04T00:12:38.000Z",
        "to": "2023-08-02T17:22:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20230802172224/https://www.friss.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "FRISS updates positioning for P&C insurance fraud and risk software",
    "summary": "FRISS has revised its homepage headlines multiple times and expanded its stated geographic reach. The company now emphasizes “TRUST AUTOMATION” in its main messaging.",
    "points": [
      {
        "text": "Between April 2019 and July 2020, FRISS changed its homepage headline from “Our Software Guarantees an Improved Combined Ratio for P&C Insurers” to “The Best Fraud Detection and Risk Assessment Software for P&C Insurance”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between April 2019 and July 2020, FRISS updated its stated reach on its homepage from “35+ Countries” to “40+ Countries”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2020 and January 2022, FRISS changed its homepage headline to “End-to-end P&C insurance fraud analytics solutions powered by next generation AI”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2022 and August 2023, FRISS changed its homepage headline to “TRUST AUTOMATION”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T16:03:14.390Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FRISS” company record, https://startuphistory.org/c/friss.com"
}