{
  "company": {
    "name": "Frigade",
    "website": "https://frigade.com/",
    "record": "https://startuphistory.org/c/frigade.com"
  },
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  },
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  "live_status": null,
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    {
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        {
          "headline": "frigade.com: The Leading Frig ADE Site on the Net",
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        {
          "headline": "Frigade – Growth and onboarding infrastructure for developers",
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      "headline": "Frigade – Growth and onboarding infrastructure for developers",
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          "headline": "Frigade – Developer building blocks for product onboarding",
          "subhead": "Beautiful drop-in React Components for product onboarding with a powerful API and platform.",
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      "headline": "Frigade – Developer building blocks for product onboarding",
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      "headline": "In-app onboarding, timely and targeted.",
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      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2025-01-02T09:19:42.000Z",
      "variants": [
        {
          "headline": "The most powerful growth platform you'll never build",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The most powerful growth platform you'll never build",
      "subhead": "We help modern software companies drive more up-sells, cross-sells and renewals through industry leading product onboarding, engagement, and adoption.",
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      "quote_observed_at": "2025-07-11T18:37:52.000Z",
      "variants": [
        {
          "headline": "We built the ultimate growth tool, so you don't have to",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "We built the ultimate growth tool, so you don't have to",
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      "to": "2025-07-11T18:37:52.000Z",
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      "seen": {
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      "quote_observed_at": "2026-07-10T21:44:01.000Z",
      "variants": [
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          "headline": "Frigade helps users",
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          "evidence": "https://web.archive.org/web/20260117010805/https://frigade.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Frigade helps users navigate your product Frigade helps users navigate your product product",
          "subhead": "Frigade Assistant is the AI digital adoption platform for in-app user onboarding, product adoption, and feature adoption. It learns your product by using it, then guides users through real workflows i",
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          "evidence": "https://web.archive.org/web/20260710214401/https://frigade.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Frigade helps users navigate your product Frigade helps users navigate your product product",
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      "to": "2026-07-10T21:44:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260710214401/https://frigade.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "evidence": "https://frigade.com/",
          "evidence_kind": "live_capture"
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      ],
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      "to": "2026-11-06T17:03:29.805Z",
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      "evidence_kind": "live_capture",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “frigade.com: The Leading Frig ADE Site on the Net” to “Frigade – Mobile Onboarding Platform”.",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
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        "to": "2023-07-01T05:56:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701055607/https://frigade.com/",
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    {
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      "between": {
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        "to": "2023-07-01T05:56:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701055607/https://frigade.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Frigade – Growth and onboarding infrastructure for developers” to “Frigade – Developer building blocks for product onboarding”.",
      "between": {
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        "to": "2024-01-12T22:38:22.000Z"
      },
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2024-01-12T22:38:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112223822/https://frigade.com/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "between": {
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        "to": "2024-07-19T12:59:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240719125904/https://frigade.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “In-app onboarding, timely and targeted.” to “The most powerful growth platform you'll never build”.",
      "between": {
        "from": "2024-07-19T12:59:04.000Z",
        "to": "2025-01-02T09:19:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102091942/https://frigade.com/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The most powerful growth platform you'll never build” to “We built the ultimate growth tool, so you don't have to”.",
      "between": {
        "from": "2025-01-02T09:19:42.000Z",
        "to": "2025-07-11T18:37:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250711183752/https://frigade.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-771e769cba8a8349ffc8f56ac683ada476b8660f1786c2624a59aa50c018a254:de51252d897c3170962885cfd42b04f4e1be71b5c0ddf9d8c903dfa2a05320ab:headline:ba2bbc9e058d662e",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We built the ultimate growth tool, so you don't have to” to “Frigade helps users”.",
      "between": {
        "from": "2025-07-11T18:37:52.000Z",
        "to": "2026-01-17T01:08:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117010805/https://frigade.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-771e769cba8a8349ffc8f56ac683ada476b8660f1786c2624a59aa50c018a254:de51252d897c3170962885cfd42b04f4e1be71b5c0ddf9d8c903dfa2a05320ab:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250711183752/https://frigade.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-11T18:37:52.000Z",
        "to": "2026-01-17T01:08:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117010805/https://frigade.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 11,
      "id": "page-de51252d897c3170962885cfd42b04f4e1be71b5c0ddf9d8c903dfa2a05320ab:ecdd6760872fc629b2b0bdbb02a8f70771bcb5d4f5194504827f99c0f28aa914:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260117010805/https://frigade.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-17T01:08:05.000Z",
        "to": "2026-07-10T21:44:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710214401/https://frigade.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 12,
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      "before_evidence": "https://web.archive.org/web/20260710214401/https://frigade.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Orb, Morning Consult, Laurel, Vertice, Retell, Spellbook, Kimoby, Great Question and 1 more.",
      "between": {
        "from": "2026-07-10T21:44:01.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://frigade.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 13,
      "id": "page-ecdd6760872fc629b2b0bdbb02a8f70771bcb5d4f5194504827f99c0f28aa914:7a9b6721abcb0f4f35751a1092a38a5f322810c4d892e2093db200d1ab66d781:headline:7019969921cee8f9",
      "before_evidence": "https://web.archive.org/web/20260710214401/https://frigade.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Frigade helps users navigate your product Frigade helps users navigate your product product” to “Every question resolved inside your product Every question resolved inside your product product”.",
      "between": {
        "from": "2026-07-10T21:44:01.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://frigade.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Frigade” company record, https://startuphistory.org/c/frigade.com"
}