{
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Friendly Shoes” to “The Shoe For All Abilities”.",
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    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Friendly Shoes” company record, https://startuphistory.org/c/friendlyshoes.com"
}