{
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    "name": "fraudmarc",
    "website": "https://fraudmarc.com/",
    "record": "https://startuphistory.org/c/fraudmarc.com"
  },
  "status": null,
  "history_since": "2017-10-19T01:43:11.000Z",
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    "headline": "Worry Less. Do More.",
    "description": null,
    "evidence": "https://web.archive.org/web/20171019014311/https://www.fraudmarc.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-17T02:50:41.000Z",
      "variants": [
        {
          "headline": "Worry Less. Do More.",
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          "evidence": "https://web.archive.org/web/20171019014311/https://www.fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Worry Less. Do More.",
          "subhead": null,
          "observed_at": "2018-07-06T06:38:18.000Z",
          "evidence": "https://web.archive.org/web/20180706063818/https://www.fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Worry Less. Do More.",
          "subhead": null,
          "observed_at": "2019-07-17T02:50:41.000Z",
          "evidence": "https://web.archive.org/web/20190717025041/https://www.fraudmarc.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Worry Less. Do More.",
      "subhead": null,
      "from": "2017-10-19T01:43:11.000Z",
      "to": "2019-07-17T02:50:41.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20190717025041/https://www.fraudmarc.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2019-07-17T02:50:41.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-06T13:24:06.000Z",
      "variants": [
        {
          "headline": "Nail the fundamentals of email delivery.",
          "subhead": "You can nail the fundamentals of email delivery with these tools. Improve your inbox placement rate with simple access to SPF records, DKIM & DMARC.",
          "observed_at": "2020-08-05T03:59:49.000Z",
          "evidence": "https://web.archive.org/web/20200805035949/https://www.fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Nail the fundamentals of email delivery.",
          "subhead": "You can nail the fundamentals of email delivery with these tools. Improve your inbox placement rate with simple access to SPF records, DKIM & DMARC.",
          "observed_at": "2021-07-06T13:24:06.000Z",
          "evidence": "https://web.archive.org/web/20210706132406/https://fraudmarc.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Nail the fundamentals of email delivery.",
      "subhead": "You can nail the fundamentals of email delivery with these tools. Improve your inbox placement rate with simple access to SPF records, DKIM & DMARC.",
      "from": "2020-08-05T03:59:49.000Z",
      "to": "2021-07-06T13:24:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210706132406/https://fraudmarc.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-05T03:59:49.000Z",
          "to": "2021-07-06T13:24:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "Protect your brand, users, & email deliverability.",
          "subhead": null,
          "observed_at": "2022-07-01T21:06:01.000Z",
          "evidence": "https://web.archive.org/web/20220701210601/https://fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Protect your brand, users, & email deliverability.",
          "subhead": null,
          "observed_at": "2023-11-01T20:10:05.000Z",
          "evidence": "https://web.archive.org/web/20231101201005/https://fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Protect your brand, users, & email deliverability.",
          "subhead": null,
          "observed_at": "2024-08-01T17:18:16.000Z",
          "evidence": "https://web.archive.org/web/20240801171816/https://fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Protect your brand, users, & email deliverability.",
          "subhead": null,
          "observed_at": "2025-07-10T01:12:53.000Z",
          "evidence": "https://web.archive.org/web/20250710011253/https://fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Protect your brand, users, & email deliverability.",
          "subhead": null,
          "observed_at": "2026-08-27T20:54:14.000Z",
          "evidence": "https://web.archive.org/web/20260827205414/https://fraudmarc.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Protect your brand, users, & email deliverability.",
          "subhead": null,
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://fraudmarc.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Protect your brand, users, & email deliverability.",
      "subhead": null,
      "from": "2022-07-01T21:06:01.000Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 6,
      "evidence": "https://fraudmarc.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-07-01T21:06:01.000Z",
          "to": "2026-11-06T17:03:29.805Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c7cf6a029deaea84fc93159066af620f962274c1ad124669171c47032bed602f:01067756640e6d99a2f3a4852137dbebd1b82f6480c2825705160b78b313c35c:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20180706063818/https://www.fraudmarc.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2018-07-06T06:38:18.000Z",
        "to": "2019-07-17T02:50:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20190717025041/https://www.fraudmarc.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-01067756640e6d99a2f3a4852137dbebd1b82f6480c2825705160b78b313c35c:c66dc35623412cd2dde9bd5290bcb6d0cd0702ec2eeedcfc5e49b89931bb8965:repositioning",
      "before_evidence": "https://web.archive.org/web/20190717025041/https://www.fraudmarc.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Worry Less. Do More.” to “Nail the fundamentals of email delivery.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2019-07-17T02:50:41.000Z",
        "to": "2020-08-05T03:59:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20200805035949/https://www.fraudmarc.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-bc0bf02a41349f3d66840deff5e25f708ab8c94d06a62f334f1e2109be2924a9:6d7b3e89a594a7678f8c99802e9851309a19312595751ee9e2ac02e9ee91d0f8:headline:34affb0fc5433c8c",
      "before_evidence": "https://web.archive.org/web/20210706132406/https://fraudmarc.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Nail the fundamentals of email delivery.” to “Protect your brand, users, & email deliverability.”.",
      "between": {
        "from": "2021-07-06T13:24:06.000Z",
        "to": "2022-07-01T21:06:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701210601/https://fraudmarc.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “fraudmarc” company record, https://startuphistory.org/c/fraudmarc.com"
}