{
  "company": {
    "name": "Frankly Insure",
    "website": "https://franklyinsure.com/",
    "record": "https://startuphistory.org/c/franklyinsure.com"
  },
  "status": null,
  "history_since": "2022-01-11T23:53:43.000Z",
  "baseline": {
    "snapshot_id": "9335dc9e0e27d86edd12f52c84af14585aa918b8862de309a1fe9f9540763bd6",
    "observed_at": "2022-01-11T23:53:43.000Z",
    "headline": "Simple, transparent & fair pet insurance",
    "description": "Frankly Insure - Simple, transparent & fair insurance. Frankly Insure aims to provide the insurance of the future. We take a flat 25% fee, leaving no incentive to deny claims or make smaller payouts.",
    "evidence": "https://web.archive.org/web/20220111235343/https://franklyinsure.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-09-29T16:33:01.000Z",
      "variants": [
        {
          "headline": "Simple, transparent & fair pet insurance",
          "subhead": "Frankly Insure - Simple, transparent & fair insurance. Frankly Insure aims to provide the insurance of the future. We take a flat 25% fee, leaving no incentive to deny claims or make smaller payouts.",
          "observed_at": "2022-01-11T23:53:43.000Z",
          "evidence": "https://web.archive.org/web/20220111235343/https://franklyinsure.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Democratising Insurance",
          "subhead": "Frankly Insure - Democratising Insurance - A decentralised insurance platform to buy, provide and distribute coverage globally",
          "observed_at": "2022-09-29T16:33:01.000Z",
          "evidence": "https://web.archive.org/web/20220929163301/https://www.franklyinsure.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Democratising Insurance",
      "subhead": "Frankly Insure - Democratising Insurance - A decentralised insurance platform to buy, provide and distribute coverage globally",
      "from": "2022-01-11T23:53:43.000Z",
      "to": "2022-09-29T16:33:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220929163301/https://www.franklyinsure.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-11T23:53:43.000Z",
          "to": "2022-09-29T16:33:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-10T21:46:28.000Z",
      "variants": [
        {
          "headline": "Slip bekymringerne tilføj forsikring når du shopper online",
          "subhead": "Frankly Insure",
          "observed_at": "2025-11-07T20:58:45.000Z",
          "evidence": "https://web.archive.org/web/20251107205845/https://www.franklyinsure.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Slip bekymringerne tilføj forsikring når du shopper online",
          "subhead": "Frankly Insure",
          "observed_at": "2026-02-10T21:46:28.000Z",
          "evidence": "https://web.archive.org/web/20260210214628/https://franklyinsure.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Slip bekymringerne tilføj forsikring når du shopper online",
      "subhead": "Frankly Insure",
      "from": "2025-11-07T20:58:45.000Z",
      "to": "2026-02-10T21:46:28.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260210214628/https://franklyinsure.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-07T20:58:45.000Z",
          "to": "2026-02-10T21:46:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "Din cykel. Fuldt dækket.",
          "subhead": "Frankly dækker de ting du bruger hver dag. Uheld, spild og skader er med, der er ingen binding, og du ser din pris på under to minutter.",
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://franklyinsure.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Din cykel. Fuldt dækket.",
      "subhead": "Frankly dækker de ting du bruger hver dag. Uheld, spild og skader er med, der er ingen binding, og du ser din pris på under to minutter.",
      "from": "2026-11-06T17:03:29.805Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 1,
      "evidence": "https://franklyinsure.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:03:29.805Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-9335dc9e0e27d86edd12f52c84af14585aa918b8862de309a1fe9f9540763bd6:9054f271a87cbd29eb3ff969a76b5f1e30306c9342909c2a97957d9ac0f18e69:repositioning",
      "before_evidence": "https://web.archive.org/web/20220111235343/https://franklyinsure.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Simple, transparent & fair pet insurance” to “Democratising Insurance”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2022-01-11T23:53:43.000Z",
        "to": "2022-09-29T16:33:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20220929163301/https://www.franklyinsure.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "classifier-9054f271a87cbd29eb3ff969a76b5f1e30306c9342909c2a97957d9ac0f18e69:01bb98a569402cce42cd62170b2fbc7fb7a45a6070e3d3e1a3bc279c48afe0f6:repositioning",
      "before_evidence": "https://web.archive.org/web/20220929163301/https://www.franklyinsure.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Democratising Insurance” to “Slip bekymringerne tilføj forsikring når du shopper online”.",
      "between": {
        "from": "2022-09-29T16:33:01.000Z",
        "to": "2025-11-07T20:58:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20251107205845/https://www.franklyinsure.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-48b76310947de0240c2f6237a2fb4c9d0921340843ad943dce0d282f3e9b8bfa:3eace51ba0710effd255fbf2083cfe88f50f0529ab7a436f69fd829cec1f216d:headline:6e77cf2cc72c4cbf",
      "before_evidence": "https://web.archive.org/web/20260210214628/https://franklyinsure.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Slip bekymringerne tilføj forsikring når du shopper online” to “Din cykel. Fuldt dækket.”.",
      "between": {
        "from": "2026-02-10T21:46:28.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://franklyinsure.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Frankly Insure” company record, https://startuphistory.org/c/franklyinsure.com"
}