{
  "company": {
    "name": "Framer B.V.",
    "website": "https://framer.com/",
    "record": "https://startuphistory.org/c/framer.com"
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  "live_status": null,
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      "headline": "Framer - Design interactive prototypes for web & mobile",
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      "variants": [
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        {
          "headline": "The web builder for stunning sites.",
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          "evidence": "https://web.archive.org/web/20250101013649/https://www.framer.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "The web design agent for professional sites",
          "subhead": "Create a professional website with Framer’s no-code AI website builder. Design freely, manage CMS content, optimize SEO, collaborate, and publish fast.",
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          "evidence": "https://web.archive.org/web/20260704132116/https://www.framer.com/",
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        "to": "2017-07-06T23:11:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20170706231138/https://framer.com/",
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      "summary": "Added a pricing page.",
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      },
      "evidence": "https://web.archive.org/web/20170706231138/https://framer.com/",
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        "to": "2020-07-02T09:47:29.000Z"
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      "evidence": "https://web.archive.org/web/20200702094729/https://www.framer.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2019-01-03T23:42:33.000Z",
        "to": "2020-07-02T09:47:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20200702094729/https://www.framer.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
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        "to": "2022-01-05T17:20:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20220105172046/https://www.framer.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Design how it works.” to “Start your dream site with AI. Zero code, maximum speed.”.",
      "between": {
        "from": "2022-01-05T17:20:46.000Z",
        "to": "2023-07-01T12:11:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701121150/https://www.framer.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20230701121150/https://www.framer.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Start your dream site with AI. Zero code, maximum speed.” to “The web builder for stunning sites.”.",
      "between": {
        "from": "2023-07-01T12:11:50.000Z",
        "to": "2025-01-01T01:36:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101013649/https://www.framer.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-628b9c47dd3e38ed73df10dc0dcb1816444c2e5d4d22376b32006604b49cd020:2f20d797e48794f3e12044554eee706ab5ea8040f99afc31c5f079b7b23140df:headline:e13cabb3bb324cc4",
      "before_evidence": "https://web.archive.org/web/20260704132116/https://www.framer.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The web design agent for professional sites” to “Framer is the pro website builder with a world-class design agent”.",
      "between": {
        "from": "2026-07-04T13:21:16.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.framer.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-628b9c47dd3e38ed73df10dc0dcb1816444c2e5d4d22376b32006604b49cd020:2f20d797e48794f3e12044554eee706ab5ea8040f99afc31c5f079b7b23140df:logos:97c35c14205570d5",
      "before_evidence": "https://web.archive.org/web/20260704132116/https://www.framer.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Maggie Site, Midlife Engineering, i-D Elle Fanning Site, Legora, Mutiny, Fanny Mulet, Bogdan Skripka, Adam and 2 more.",
      "between": {
        "from": "2026-07-04T13:21:16.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.framer.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Framer B.V.” company record, https://startuphistory.org/c/framer.com"
}