{
  "company": {
    "name": "Fosbury",
    "website": "https://fosbury.co/",
    "record": "https://startuphistory.org/c/fosbury.co"
  },
  "status": {
    "kind": "domain_lost",
    "label": "Domain no longer shows company",
    "summary": "Its domain now shows a page that is not the company's (“Situs Poker Online Resmi Terpercaya”). This does not establish whether the company shut down.",
    "seen": {
      "between": {
        "from": "2014-08-12T08:19:26.000Z",
        "to": "2019-05-06T03:53:38.000Z"
      }
    }
  },
  "history_since": "2013-05-01T20:50:53.000Z",
  "baseline": {
    "snapshot_id": "75cdecf874017de2c4e4963299a6578a294c7a2b9c5df8a2224ce71ee2a2549b",
    "observed_at": "2013-05-01T20:50:53.000Z",
    "headline": "The world’s first end-to-end tool for designing, managing and distributing iOS Passbook campaigns.",
    "description": null,
    "evidence": "https://web.archive.org/web/20130501205053/http://www.fosbury.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2013-09-16T14:39:32.000Z",
      "variants": [
        {
          "headline": "The world’s first end-to-end tool for designing, managing and distributing iOS Passbook campaigns.",
          "subhead": null,
          "observed_at": "2013-05-01T20:50:53.000Z",
          "evidence": "https://web.archive.org/web/20130501205053/http://www.fosbury.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The world’s first end-to-end tool for designing, managing and distributing mobile wallet campaigns.",
          "subhead": null,
          "observed_at": "2013-09-16T14:39:32.000Z",
          "evidence": "https://web.archive.org/web/20130916143932/http://www.fosbury.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The world’s first end-to-end tool for designing, managing and distributing mobile wallet campaigns.",
      "subhead": null,
      "from": "2013-05-01T20:50:53.000Z",
      "to": "2013-09-16T14:39:32.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130916143932/http://www.fosbury.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-05-01T20:50:53.000Z",
          "to": "2013-09-16T14:39:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-08-12T08:19:26.000Z",
      "variants": [
        {
          "headline": "Supercharge your app with iBeacon™ functionality",
          "subhead": null,
          "observed_at": "2014-08-12T08:19:26.000Z",
          "evidence": "https://web.archive.org/web/20140812081926/http://www.fosbury.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Supercharge your app with iBeacon™ functionality",
      "subhead": null,
      "from": "2014-08-12T08:19:26.000Z",
      "to": "2014-08-12T08:19:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140812081926/http://www.fosbury.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-08-12T08:19:26.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-75cdecf874017de2c4e4963299a6578a294c7a2b9c5df8a2224ce71ee2a2549b:8a7628f3cb8b5e6eb8e8d01141c23bfdc6495625f514733e5f3ffcf2c44dc7a5:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130501205053/http://www.fosbury.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2013-05-01T20:50:53.000Z",
        "to": "2013-09-16T14:39:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20130916143932/http://www.fosbury.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-8a7628f3cb8b5e6eb8e8d01141c23bfdc6495625f514733e5f3ffcf2c44dc7a5:d2418fe3e74280b82538f1b20eee0f1648fc6999d2c3cf54debf53376bbe5147:headline:a9e9dda06ec31851",
      "before_evidence": "https://web.archive.org/web/20130916143932/http://www.fosbury.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The world’s first end-to-end tool for designing, managing and distributing mobile wallet campaigns.” to “Supercharge your app with iBeacon™ functionality”.",
      "between": {
        "from": "2013-09-16T14:39:32.000Z",
        "to": "2014-08-12T08:19:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20140812081926/http://www.fosbury.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-8a7628f3cb8b5e6eb8e8d01141c23bfdc6495625f514733e5f3ffcf2c44dc7a5:d2418fe3e74280b82538f1b20eee0f1648fc6999d2c3cf54debf53376bbe5147:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20130916143932/http://www.fosbury.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2013-09-16T14:39:32.000Z",
        "to": "2014-08-12T08:19:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20140812081926/http://www.fosbury.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-d2418fe3e74280b82538f1b20eee0f1648fc6999d2c3cf54debf53376bbe5147:ca4d1c3c5f771d9d273bac41412b79e4df9691948c38c3ab47c5124c16c954fe:domain_lost:6e2565b1e9c87906",
      "before_evidence": "https://web.archive.org/web/20140812081926/http://www.fosbury.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "domain_lost",
      "label": "Domain no longer shows company",
      "summary": "Its domain now shows a page that is not the company's (“Situs Poker Online Resmi Terpercaya”). This does not establish whether the company shut down.",
      "between": {
        "from": "2014-08-12T08:19:26.000Z",
        "to": "2019-05-06T03:53:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20190506035338/http://fosbury.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/domain-lost"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fosbury” company record, https://startuphistory.org/c/fosbury.co"
}