{
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    "record": "https://startuphistory.org/c/forwardlane.com"
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        {
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          "headline": "Personalized Insights The Next Best Action",
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      "to": "2022-07-06T04:17:49.000Z",
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      "quote_observed_at": "2025-01-25T02:55:18.000Z",
      "variants": [
        {
          "headline": "Put growth in the Forward­ Lane.",
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        {
          "headline": "Put growth in the Forward­ Lane.",
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          "evidence_kind": "internet_archive"
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          "headline": "Decisions, not dashboards.",
          "subhead": "Signal Studio transforms enterprise data into decisions — not dashboards. Natural language queries, Next Best Actions, full audit trails. 8 years Fortune 500 validated.",
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      "before_evidence": "https://web.archive.org/web/20141225040447/http://forwardlane.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-12-25T04:04:47.000Z",
        "to": "2016-03-16T09:46:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20160316094614/http://forwardlane.com:80/",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-77488034912cb98cb4227fe7338aa5273ee583a2b4e2f53607d861894563b255:571c277e0b7fa12f740fde4f01709f08525e14dcdbe1ca179266641b38e1fe34:headline:d862056f2e958e88",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drive Growth with Precision Personalization” to “Personalized Insights The Next Best Action”.",
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        "from": "2021-03-06T01:44:49.000Z",
        "to": "2022-07-06T04:17:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20220706041749/https://www.forwardlane.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20220706041749/https://www.forwardlane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Personalized Insights The Next Best Action” to “Put growth in the Forward­ Lane.”.",
      "between": {
        "from": "2022-07-06T04:17:49.000Z",
        "to": "2023-09-26T12:56:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926125624/https://www.forwardlane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e280566b705c17f756a7f0b61b807e4b4846183df74655cc006e9f13f93bb93f:548888043ea7c3a37b417a0a769ba9e46505f6e106e4c5a94aacf04e9b82824e:headline:02e60975ca80cc8e",
      "before_evidence": "https://web.archive.org/web/20250125025518/https://www.forwardlane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Put growth in the Forward­ Lane.” to “Decisions, not dashboards.”.",
      "between": {
        "from": "2025-01-25T02:55:18.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.forwardlane.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e280566b705c17f756a7f0b61b807e4b4846183df74655cc006e9f13f93bb93f:548888043ea7c3a37b417a0a769ba9e46505f6e106e4c5a94aacf04e9b82824e:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250125025518/https://www.forwardlane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.forwardlane.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-e280566b705c17f756a7f0b61b807e4b4846183df74655cc006e9f13f93bb93f:548888043ea7c3a37b417a0a769ba9e46505f6e106e4c5a94aacf04e9b82824e:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250125025518/https://www.forwardlane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-25T02:55:18.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.forwardlane.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Forwardlane” company record, https://startuphistory.org/c/forwardlane.com"
}