{
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    "name": "Fortified Bicycle",
    "website": "https://fortifiedbike.com/",
    "record": "https://startuphistory.org/c/fortifiedbike.com"
  },
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    "description": "World's first theft-resistant bike light and the last bike light you'll ever buy. This aluminum bike light locks and is next to impossible to steal.",
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    "basis": "first_observation",
    "is_change": false
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  "live_captures": 0,
  "last_checked": null,
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "Fortified Bicycle Alliance | Bike Lights",
          "subhead": "Anti-Theft, Weather Proof, City Proof Bike Lights",
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          "evidence": "https://web.archive.org/web/20140702221522/http://fortifiedbike.com:80/",
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        {
          "headline": "Fortified Bicycle | Bike Lights",
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        }
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      "to": "2015-07-07T03:45:38.000Z",
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          "to": "2015-07-07T03:45:38.000Z"
        }
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    {
      "quote_observed_at": "2018-06-02T01:18:46.000Z",
      "variants": [
        {
          "headline": "the only anti-theft bike",
          "subhead": "The toughest commuter bikes, anti-theft bike lights, and bike locks for the city. No more stolen bikes. No more flat tires. No more rusty bike parts.",
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        }
      ],
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      "subhead": "The toughest commuter bikes, anti-theft bike lights, and bike locks for the city. No more stolen bikes. No more flat tires. No more rusty bike parts.",
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      "to": "2018-06-02T01:18:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180602011846/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-06-02T01:18:46.000Z"
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      "current": false
    },
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      "quote_observed_at": "2019-01-19T00:42:23.000Z",
      "variants": [
        {
          "headline": "Theft-resistant for urban commuting",
          "subhead": "The toughest commuter bikes, anti-theft bike lights, and bike locks for the city. No more stolen bikes. No more flat tires. No more rusty bike parts.",
          "observed_at": "2019-01-19T00:42:23.000Z",
          "evidence": "https://web.archive.org/web/20190119004223/https://fortifiedbike.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Theft-resistant for urban commuting",
      "subhead": "The toughest commuter bikes, anti-theft bike lights, and bike locks for the city. No more stolen bikes. No more flat tires. No more rusty bike parts.",
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      "to": "2019-01-19T00:42:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190119004223/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-19T00:42:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-05-10T22:10:48.000Z",
      "variants": [
        {
          "headline": "The only bike with anti-theft technology",
          "subhead": "The toughest commuter bikes, anti-theft bike lights, and bike locks for the city. No more stolen bikes. No more flat tires. No more rusty bike parts.",
          "observed_at": "2020-05-10T22:10:48.000Z",
          "evidence": "https://web.archive.org/web/20200510221048/https://fortifiedbike.com/",
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        }
      ],
      "headline": "The only bike with anti-theft technology",
      "subhead": "The toughest commuter bikes, anti-theft bike lights, and bike locks for the city. No more stolen bikes. No more flat tires. No more rusty bike parts.",
      "from": "2020-05-10T22:10:48.000Z",
      "to": "2020-05-10T22:10:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200510221048/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-05-10T22:10:48.000Z"
      },
      "current": false
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    {
      "quote_observed_at": "2022-01-15T14:03:32.000Z",
      "variants": [
        {
          "headline": "Royalty trends",
          "subhead": "Royalty trends",
          "observed_at": "2022-01-15T14:03:32.000Z",
          "evidence": "https://web.archive.org/web/20220115140332/https://fortifiedbike.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Royalty trends",
      "subhead": "Royalty trends",
      "from": "2022-01-15T14:03:32.000Z",
      "to": "2022-01-15T14:03:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220115140332/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-15T14:03:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-06T00:28:23.000Z",
      "variants": [
        {
          "headline": "fortifiedbike.com",
          "subhead": "fortifiedbike.com",
          "observed_at": "2023-02-06T00:28:23.000Z",
          "evidence": "https://web.archive.org/web/20230206002823/https://fortifiedbike.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "fortifiedbike.com",
      "subhead": "fortifiedbike.com",
      "from": "2023-02-06T00:28:23.000Z",
      "to": "2023-02-06T00:28:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230206002823/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-06T00:28:23.000Z"
      },
      "current": true
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      "before_evidence": "https://web.archive.org/web/20140702221522/http://fortifiedbike.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-07-02T22:15:22.000Z",
        "to": "2015-07-07T03:45:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20150707034538/http://fortifiedbike.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-46b0029e05661e1dab8a9abf73cdebf93f3580954748419d838dcc960e99a83e:fc9b1f8450fcb6513368cc6e16e69709bb0cf4491c2faa245fbd1a68d821de44:logos:2f09dea8c1951117",
      "before_evidence": "https://web.archive.org/web/20160703012801/http://fortifiedbike.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Amazon payments, Apple pay and Shopify pay.",
      "between": {
        "from": "2016-07-03T01:28:01.000Z",
        "to": "2017-07-06T02:57:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20170706025707/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20180602011846/https://fortifiedbike.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “the only anti-theft bike” to “Theft-resistant for urban commuting”.",
      "between": {
        "from": "2018-06-02T01:18:46.000Z",
        "to": "2019-01-19T00:42:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20190119004223/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7624e5f6fa6c3203fbdfd4822e691a8d09550ccc3880b6f152d9f48ef1d3991f:2ad90f48c84f1382682ca43dc84756e08e5a7345059a289daa496ccd9009231f:headline:dd1d9da40029da41",
      "before_evidence": "https://web.archive.org/web/20190119004223/https://fortifiedbike.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Theft-resistant for urban commuting” to “The only bike with anti-theft technology”.",
      "between": {
        "from": "2019-01-19T00:42:23.000Z",
        "to": "2020-05-10T22:10:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20200510221048/https://fortifiedbike.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fortified Bicycle” company record, https://startuphistory.org/c/fortifiedbike.com"
}