{
  "company": {
    "name": "Forter",
    "website": "https://forter.com/",
    "record": "https://startuphistory.org/c/forter.com"
  },
  "status": null,
  "history_since": "2008-09-15T21:25:01.000Z",
  "baseline": {
    "snapshot_id": "32051fa1338024644f8f84df332e38e17e7b5e90720c5f64842b74f3bf7643a7",
    "observed_at": "2008-09-15T21:25:01.000Z",
    "headline": "forter.com | Homes for Sale | Apartments | Dating Services | Chat Rooms",
    "description": "forter.com",
    "evidence": "https://web.archive.org/web/20080915212501/http://www.forter.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-09-15T21:25:01.000Z",
      "variants": [
        {
          "headline": "forter.com | Homes for Sale | Apartments | Dating Services | Chat Rooms",
          "subhead": "forter.com",
          "observed_at": "2008-09-15T21:25:01.000Z",
          "evidence": "https://web.archive.org/web/20080915212501/http://www.forter.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "forter.com | Homes for Sale | Apartments | Dating Services | Chat Rooms",
      "subhead": "forter.com",
      "from": "2008-09-15T21:25:01.000Z",
      "to": "2008-09-15T21:25:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080915212501/http://www.forter.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-09-15T21:25:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-01-30T03:43:44.000Z",
      "variants": [
        {
          "headline": "Forter - Fraud Prevention",
          "subhead": "Let us make your fraud our business. We provide an approve/decline decision for every single transaction, in real-time. And liability is reshifted – to Forter.",
          "observed_at": "2015-09-06T01:30:54.000Z",
          "evidence": "https://web.archive.org/web/20150906013054/http://www.forter.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Forter | Accurate Fraud Protection & Detection for E-Commerce Sites",
          "subhead": "Forter provides accurate frictionless fraud prevention for enterprise online retail. 100% automated, 100% real-time, 100% guaranteed.",
          "observed_at": "2017-01-30T03:43:44.000Z",
          "evidence": "https://web.archive.org/web/20170130034344/https://www.forter.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Forter | Accurate Fraud Protection & Detection for E-Commerce Sites",
      "subhead": "Forter provides accurate frictionless fraud prevention for enterprise online retail. 100% automated, 100% real-time, 100% guaranteed.",
      "from": "2015-09-06T01:30:54.000Z",
      "to": "2017-01-30T03:43:44.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170130034344/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-09-06T01:30:54.000Z",
          "to": "2017-01-30T03:43:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-04T21:27:58.000Z",
      "variants": [
        {
          "headline": "Forter Powers Worldpay’s Fraud Freedom for Fiat-to-Crypto Transactions",
          "subhead": "Forter offers unmatched fraud prevention and protection with real-time automated decisions for all transactions. Learn more about our solution.",
          "observed_at": "2020-07-04T21:27:58.000Z",
          "evidence": "https://web.archive.org/web/20200704212758/https://www.forter.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Forter Powers Worldpay’s Fraud Freedom for Fiat-to-Crypto Transactions",
      "subhead": "Forter offers unmatched fraud prevention and protection with real-time automated decisions for all transactions. Learn more about our solution.",
      "from": "2020-07-04T21:27:58.000Z",
      "to": "2020-07-04T21:27:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200704212758/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-04T21:27:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-05T13:52:35.000Z",
      "variants": [
        {
          "headline": "Join the largest network of trust",
          "subhead": "Forter offers unmatched fraud prevention and protection with real-time automated decisions for all transactions. Learn more.",
          "observed_at": "2022-01-05T13:52:35.000Z",
          "evidence": "https://web.archive.org/web/20220105135235/https://www.forter.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join the largest network of trust",
      "subhead": "Forter offers unmatched fraud prevention and protection with real-time automated decisions for all transactions. Learn more.",
      "from": "2022-01-05T13:52:35.000Z",
      "to": "2022-01-05T13:52:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220105135235/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-05T13:52:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T09:44:09.000Z",
      "variants": [
        {
          "headline": "Fraud prevention and protection for digital commerce – Forter",
          "subhead": "Forter offers unmatched fraud prevention and protection for digital commerce with real-time decisions for every customer interaction.",
          "observed_at": "2023-07-08T12:37:57.000Z",
          "evidence": "https://web.archive.org/web/20230708123757/https://www.forter.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Identity Intelligence for Digital Commerce",
          "subhead": "Forter is the leader in Identity Intelligence for digital commerce. We provide real-time decisions for every customer interaction.",
          "observed_at": "2025-01-01T09:44:09.000Z",
          "evidence": "https://web.archive.org/web/20250101094409/https://www.forter.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Identity Intelligence for Digital Commerce",
      "subhead": "Forter is the leader in Identity Intelligence for digital commerce. We provide real-time decisions for every customer interaction.",
      "from": "2023-07-08T12:37:57.000Z",
      "to": "2025-01-01T09:44:09.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250101094409/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-08T12:37:57.000Z",
          "to": "2025-01-01T09:44:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-06T15:36:31.000Z",
      "variants": [
        {
          "headline": "Agentic intelligence you can trust",
          "subhead": "AI powered fraud, abuse, and payment decisions — so your best customers feel less friction, and you leave no revenue behind.",
          "observed_at": "2026-07-06T15:36:31.000Z",
          "evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Agentic intelligence you can trust",
      "subhead": "AI powered fraud, abuse, and payment decisions — so your best customers feel less friction, and you leave no revenue behind.",
      "from": "2026-07-06T15:36:31.000Z",
      "to": "2026-07-06T15:36:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-06T15:36:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "Turn trust into growth",
          "subhead": "AI powered fraud, abuse, and payment decisions — so your best customers feel less friction, and you leave no revenue behind.",
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://www.forter.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Turn trust into growth",
      "subhead": "AI powered fraud, abuse, and payment decisions — so your best customers feel less friction, and you leave no revenue behind.",
      "from": "2026-11-06T17:03:29.805Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 1,
      "evidence": "https://www.forter.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:03:29.805Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f92e1420917a104946ebdb30477caf45bc0c1ce062566c80742866e871be4d7c:b8ac423d2718674e33dbdcd7ca8b8fc4f98217b35071de34e3f670a2642fc980:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140326080143/http://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-03-26T08:01:43.000Z",
        "to": "2015-09-06T01:30:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20150906013054/http://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-b8ac423d2718674e33dbdcd7ca8b8fc4f98217b35071de34e3f670a2642fc980:ac879af01e163a2dcfd7b278d2bf6b1a3dd773e55e727dc2be392e21aee240e5:headline:4e78ce02978dae26",
      "before_evidence": "https://web.archive.org/web/20150906013054/http://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Forter - Fraud Prevention” to “Forter | Accurate Fraud Protection & Detection for E-Commerce Sites”.",
      "between": {
        "from": "2015-09-06T01:30:54.000Z",
        "to": "2017-01-30T03:43:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20170130034344/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ac879af01e163a2dcfd7b278d2bf6b1a3dd773e55e727dc2be392e21aee240e5:37c1de0ff459ebfcb04930de23b5216014a19cf00bfa2cf17d38bfc789deec59:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20170130034344/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2017-01-30T03:43:44.000Z",
        "to": "2018-07-11T02:15:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20180711021559/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-4250d0bc5ced70ceef98b1429a89685f9466653059cf99c9a45702a81ad029aa:db954e2c1a7796146bd7187c175925b125f99a3868a2bc7376b676591f0c85e0:headline:3962f5ba1c192b56",
      "before_evidence": "https://web.archive.org/web/20200704212758/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Forter Powers Worldpay’s Fraud Freedom for Fiat-to-Crypto Transactions” to “Join the largest network of trust”.",
      "between": {
        "from": "2020-07-04T21:27:58.000Z",
        "to": "2022-01-05T13:52:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220105135235/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-db954e2c1a7796146bd7187c175925b125f99a3868a2bc7376b676591f0c85e0:06797647b58205e3a307896237f7033e23bc2c251c87a59c7377d08e1152addb:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220105135235/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-05T13:52:35.000Z",
        "to": "2023-07-08T12:37:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230708123757/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-b1ed0768bd42be50a3664d19d8afa09841aa165813f48b563236ec3963c58216:fe29973332c0e43ff48f9b5910141323e443f5205c6936cb27b6ea9acfaef629:customers_added:19b71af9c1cd3f35",
      "before_evidence": "https://web.archive.org/web/20250101094409/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Forter platform, Adidas, Asics, HelloFresh, PacSun, Skims, L'Occitane, Reebok and 4 more.",
      "between": {
        "from": "2025-01-01T09:44:09.000Z",
        "to": "2026-07-06T15:36:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "classifier-b1ed0768bd42be50a3664d19d8afa09841aa165813f48b563236ec3963c58216:fe29973332c0e43ff48f9b5910141323e443f5205c6936cb27b6ea9acfaef629:repositioning",
      "before_evidence": "https://web.archive.org/web/20250101094409/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Identity Intelligence for Digital Commerce” to “Agentic intelligence you can trust”.",
      "between": {
        "from": "2025-01-01T09:44:09.000Z",
        "to": "2026-07-06T15:36:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-b1ed0768bd42be50a3664d19d8afa09841aa165813f48b563236ec3963c58216:fe29973332c0e43ff48f9b5910141323e443f5205c6936cb27b6ea9acfaef629:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250101094409/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-01T09:44:09.000Z",
        "to": "2026-07-06T15:36:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-fe29973332c0e43ff48f9b5910141323e443f5205c6936cb27b6ea9acfaef629:39188d475f755fe3ce886bec22ae918fabae2fc61d493ae62bc34220aaf75226:headline:d35478c2313e50e1",
      "before_evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Agentic intelligence you can trust” to “Turn trust into growth”.",
      "between": {
        "from": "2026-07-06T15:36:31.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.forter.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-fe29973332c0e43ff48f9b5910141323e443f5205c6936cb27b6ea9acfaef629:39188d475f755fe3ce886bec22ae918fabae2fc61d493ae62bc34220aaf75226:logos:3f7b4d4302b9edfb",
      "before_evidence": "https://web.archive.org/web/20260706153631/https://www.forter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Forter platform, Adidas, Asics, eBay, Grubhub, HelloFresh, Instacart, Nordstrom and 12 more.",
      "between": {
        "from": "2026-07-06T15:36:31.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.forter.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Forter updates homepage messaging and logos",
    "summary": "Forter has revised its homepage messaging and adjusted how it presents pricing information, while expanding the set of logos shown on its site.",
    "points": [
      {
        "text": "Between January 2025 and July 2026, Forter appears to have repositioned its messaging by changing its homepage headline from “Identity Intelligence for Digital Commerce” to “Agentic intelligence you can trust”, as read by a classifier.",
        "kind": "interpretation",
        "changes": [
          7
        ]
      },
      {
        "text": "Between January 2025 and July 2026, Forter removed its pricing page link after previously adding a pricing page between January 2022 and July 2023.",
        "kind": "fact",
        "changes": [
          5,
          8
        ]
      },
      {
        "text": "Between January 2025 and July 2026, Forter added homepage logos including Forter platform, Adidas, Asics, HelloFresh, PacSun, Skims, L'Occitane, Reebok and 4 more.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Forter changed its homepage headline to “Turn trust into growth” and added homepage logos including Forter platform, Adidas, Asics, eBay, Grubhub, HelloFresh, Instacart, Nordstrom and 12 more.",
        "kind": "fact",
        "changes": [
          9,
          10
        ]
      }
    ],
    "written_at": "2026-11-07T20:32:12.204Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Forter” company record, https://startuphistory.org/c/forter.com"
}