{
  "company": {
    "name": "Fortanix",
    "website": "https://fortanix.com/",
    "record": "https://startuphistory.org/c/fortanix.com"
  },
  "status": null,
  "history_since": "2018-01-05T17:01:05.000Z",
  "baseline": {
    "snapshot_id": "87bb2f444474a39fa5855d07140fe682f92d4a2bb8e2411a969ada8c2f379d88",
    "observed_at": "2018-01-05T17:01:05.000Z",
    "headline": "Fortanix - Runtime Encryption with Intel® SGX",
    "description": null,
    "evidence": "https://web.archive.org/web/20180105170105/https://fortanix.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-03-26T15:26:50.000Z",
      "variants": [
        {
          "headline": "Fortanix - Runtime Encryption with Intel® SGX",
          "subhead": null,
          "observed_at": "2018-01-05T17:01:05.000Z",
          "evidence": "https://web.archive.org/web/20180105170105/https://fortanix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fortanix - Runtime Encryption® with Intel® SGX",
          "subhead": null,
          "observed_at": "2019-01-11T19:56:09.000Z",
          "evidence": "https://web.archive.org/web/20190111195609/https://fortanix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fortanix - Runtime Encryption® with Intel® SGX",
          "subhead": "Enterprise Data Security Platform powered by Intel® SGX. Keep your most valuable applications and data protected in any environment. Get a free demo today.",
          "observed_at": "2020-03-26T15:26:50.000Z",
          "evidence": "https://web.archive.org/web/20200326152650/https://fortanix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fortanix - Runtime Encryption® with Intel® SGX",
      "subhead": "Enterprise Data Security Platform powered by Intel® SGX. Keep your most valuable applications and data protected in any environment. Get a free demo today.",
      "from": "2018-01-05T17:01:05.000Z",
      "to": "2020-03-26T15:26:50.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200326152650/https://fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-05T17:01:05.000Z",
          "to": "2020-03-26T15:26:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-17T06:30:14.000Z",
      "variants": [
        {
          "headline": "Data-First Multicloud Security",
          "subhead": "Gain the freedom to accelerate digital transformation, analyze private data, and deliver secure applications that protect privacy",
          "observed_at": "2021-01-17T06:30:14.000Z",
          "evidence": "https://web.archive.org/web/20210117063014/https://fortanix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data-First Multicloud Security",
      "subhead": "Gain the freedom to accelerate digital transformation, analyze private data, and deliver secure applications that protect privacy",
      "from": "2021-01-17T06:30:14.000Z",
      "to": "2021-01-17T06:30:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210117063014/https://fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-17T06:30:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-10T03:20:19.000Z",
      "variants": [
        {
          "headline": "Securing Digital Identity and Assets with Confidential Computing",
          "subhead": "Modernize data security for multi-cloud. Secure data at rest, in motion, or during use. On-premises, In the cloud. Or anywhere in-between.",
          "observed_at": "2022-07-10T03:20:19.000Z",
          "evidence": "https://web.archive.org/web/20220710032019/https://www.fortanix.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Securing Digital Identity and Assets with Confidential Computing",
      "subhead": "Modernize data security for multi-cloud. Secure data at rest, in motion, or during use. On-premises, In the cloud. Or anywhere in-between.",
      "from": "2022-07-10T03:20:19.000Z",
      "to": "2022-07-10T03:20:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220710032019/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-10T03:20:19.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T09:23:10.000Z",
      "variants": [
        {
          "headline": "Data Security You Can Bank On!",
          "subhead": "Modernize data security for multi-cloud. Secure data at rest, in motion, or during use. On-premises, In the cloud. Or anywhere in-between.",
          "observed_at": "2023-07-02T09:23:10.000Z",
          "evidence": "https://web.archive.org/web/20230702092310/https://www.fortanix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data Security You Can Bank On!",
      "subhead": "Modernize data security for multi-cloud. Secure data at rest, in motion, or during use. On-premises, In the cloud. Or anywhere in-between.",
      "from": "2023-07-02T09:23:10.000Z",
      "to": "2023-07-02T09:23:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230702092310/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-02T09:23:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T15:32:05.000Z",
      "variants": [
        {
          "headline": "Introducing Key Insight",
          "subhead": "Modernize data security for multi-cloud. Secure data at rest, in motion, or during use. On-premises, In the cloud. Or anywhere in-between.",
          "observed_at": "2024-07-03T15:32:05.000Z",
          "evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Introducing Key Insight",
      "subhead": "Modernize data security for multi-cloud. Secure data at rest, in motion, or during use. On-premises, In the cloud. Or anywhere in-between.",
      "from": "2024-07-03T15:32:05.000Z",
      "to": "2024-07-03T15:32:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-03T15:32:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-02T05:38:26.000Z",
      "variants": [
        {
          "headline": "Rethink Data and AI Security",
          "subhead": "Future-Proof Your Data Security to protect your organization against growing privacy & security threats in the age of AI & post-quantum computing.",
          "observed_at": "2025-07-02T05:38:26.000Z",
          "evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Rethink Data and AI Security",
      "subhead": "Future-Proof Your Data Security to protect your organization against growing privacy & security threats in the age of AI & post-quantum computing.",
      "from": "2025-07-02T05:38:26.000Z",
      "to": "2025-07-02T05:38:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-02T05:38:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-14T21:52:39.000Z",
      "variants": [
        {
          "headline": "AI Innovation Without Fear of Exposure",
          "subhead": "Future-Proof Your Data Security to protect your organization against growing privacy & security threats in the age of AI & post-quantum computing.",
          "observed_at": "2026-07-14T21:52:39.000Z",
          "evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI Innovation Without Fear of Exposure",
      "subhead": "Future-Proof Your Data Security to protect your organization against growing privacy & security threats in the age of AI & post-quantum computing.",
      "from": "2026-07-14T21:52:39.000Z",
      "to": "2026-07-14T21:52:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-14T21:52:39.000Z"
      },
      "current": false
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    {
      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "Data and AI Security That Never Stops",
          "subhead": "Future-Proof Your Data Security to protect your organization against growing privacy & security threats in the age of AI & post-quantum computing.",
          "observed_at": "2026-11-06T17:03:29.805Z",
          "evidence": "https://www.fortanix.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Data and AI Security That Never Stops",
      "subhead": "Future-Proof Your Data Security to protect your organization against growing privacy & security threats in the age of AI & post-quantum computing.",
      "from": "2026-11-06T17:03:29.805Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 1,
      "evidence": "https://www.fortanix.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:03:29.805Z"
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    {
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      "id": "page-3e69ec714032bc20c03587c4133722b6a8d138e28dd2e31feee1c0ac2c7df70d:d143b81c384c45c7aa7f1fb7b691232ec59ac5ef967f47bbaf91799a33b1dd54:customers_added:f33459f9ba563a9b",
      "before_evidence": "https://web.archive.org/web/20190111195609/https://fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Google, VMware, Adidas, Paypal and OCTannner.",
      "between": {
        "from": "2019-01-11T19:56:09.000Z",
        "to": "2020-03-26T15:26:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20200326152650/https://fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-ffae11e39203845da6ddb5a5bdf9ce6b27dc6c667607c00b97d0deb66029ccc9:00c8a9d659fcb37757be958443c7a8919333757cb3fe823e960781c9c892ba5f:headline:0fccc5b96b89d60a",
      "before_evidence": "https://web.archive.org/web/20210117063014/https://fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data-First Multicloud Security” to “Securing Digital Identity and Assets with Confidential Computing”.",
      "between": {
        "from": "2021-01-17T06:30:14.000Z",
        "to": "2022-07-10T03:20:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20220710032019/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 3,
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      "between": {
        "from": "2021-01-17T06:30:14.000Z",
        "to": "2022-07-10T03:20:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20220710032019/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-00c8a9d659fcb37757be958443c7a8919333757cb3fe823e960781c9c892ba5f:96b75075546bb6999d0ebc4bad79b3cfe69b332649aabdc8f874eccbf7b88123:headline:1a1e8167e9ba7221",
      "before_evidence": "https://web.archive.org/web/20220710032019/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Securing Digital Identity and Assets with Confidential Computing” to “Data Security You Can Bank On!”.",
      "between": {
        "from": "2022-07-10T03:20:19.000Z",
        "to": "2023-07-02T09:23:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702092310/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20230702092310/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Goldman and Goldman Sachs Bg.",
      "between": {
        "from": "2023-07-02T09:23:10.000Z",
        "to": "2024-07-03T15:32:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20230702092310/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Data Security You Can Bank On!” to “Introducing Key Insight”.",
      "between": {
        "from": "2023-07-02T09:23:10.000Z",
        "to": "2024-07-03T15:32:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
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      "before_evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: gartner-, SOC-2 Type, ISO, FIPS, Gartner and PCI DSS Compliant.",
      "between": {
        "from": "2024-07-03T15:32:05.000Z",
        "to": "2025-07-02T05:38:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-220acaece95747b5aca3c6e5314fd57dc6af14c90d92d70777424a589646947a:22bb83139c694131272054f809e0939012d740208c708fcb3bc3f0585b92119f:headline:2420ee129619aa77",
      "before_evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Introducing Key Insight” to “Rethink Data and AI Security”.",
      "between": {
        "from": "2024-07-03T15:32:05.000Z",
        "to": "2025-07-02T05:38:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-220acaece95747b5aca3c6e5314fd57dc6af14c90d92d70777424a589646947a:22bb83139c694131272054f809e0939012d740208c708fcb3bc3f0585b92119f:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240703153205/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-03T15:32:05.000Z",
        "to": "2025-07-02T05:38:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-22bb83139c694131272054f809e0939012d740208c708fcb3bc3f0585b92119f:2f2fc9fde9b0127fb8e913c3f1cfb4c96db25b921bed91e59463d0da76ab197c:customers_added:17d682f5465d75b4",
      "before_evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: SOC.",
      "between": {
        "from": "2025-07-02T05:38:26.000Z",
        "to": "2026-07-14T21:52:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-22bb83139c694131272054f809e0939012d740208c708fcb3bc3f0585b92119f:2f2fc9fde9b0127fb8e913c3f1cfb4c96db25b921bed91e59463d0da76ab197c:headline:aac7206ad5c2af52",
      "before_evidence": "https://web.archive.org/web/20250702053826/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Rethink Data and AI Security” to “AI Innovation Without Fear of Exposure”.",
      "between": {
        "from": "2025-07-02T05:38:26.000Z",
        "to": "2026-07-14T21:52:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-2f2fc9fde9b0127fb8e913c3f1cfb4c96db25b921bed91e59463d0da76ab197c:c9badb4b7520bafdb954162a71cc2379c81448d8b570378fd748a00d7ed23958:customers_added:84f9de244a338d97",
      "before_evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: elevenlabs, Deepgram, Dell, HPE, Resemble AI, intel, google, ibm and 10 more.",
      "between": {
        "from": "2026-07-14T21:52:39.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.fortanix.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 13,
      "id": "page-2f2fc9fde9b0127fb8e913c3f1cfb4c96db25b921bed91e59463d0da76ab197c:c9badb4b7520bafdb954162a71cc2379c81448d8b570378fd748a00d7ed23958:headline:f2a7a9c64f586f04",
      "before_evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI Innovation Without Fear of Exposure” to “Data and AI Security That Never Stops”.",
      "between": {
        "from": "2026-07-14T21:52:39.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.fortanix.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-2f2fc9fde9b0127fb8e913c3f1cfb4c96db25b921bed91e59463d0da76ab197c:c9badb4b7520bafdb954162a71cc2379c81448d8b570378fd748a00d7ed23958:compliance:a6e9e40bbe610bf2",
      "before_evidence": "https://web.archive.org/web/20260714215239/https://www.fortanix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and PCI DSS compliance on its homepage.",
      "between": {
        "from": "2026-07-14T21:52:39.000Z",
        "to": "2026-11-06T17:03:29.805Z"
      },
      "evidence": "https://www.fortanix.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fortanix” company record, https://startuphistory.org/c/fortanix.com"
}