{
  "company": {
    "name": "Fort",
    "website": "https://fort.cx/",
    "record": "https://startuphistory.org/c/fort.cx"
  },
  "status": null,
  "history_since": "2025-08-09T02:30:48.000Z",
  "baseline": {
    "snapshot_id": "b7e43b3c8e61acc1e20fc3ef02e7e07c07a988f36ec82dd56c8a9d141c9398d0",
    "observed_at": "2025-08-09T02:30:48.000Z",
    "headline": "We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.",
    "description": "We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.",
    "evidence": "https://web.archive.org/web/20250809023048/http://www.fort.cx/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:03:29.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-08-09T02:30:48.000Z",
      "variants": [
        {
          "headline": "We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.",
          "subhead": "We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.",
          "observed_at": "2025-08-09T02:30:48.000Z",
          "evidence": "https://web.archive.org/web/20250809023048/http://www.fort.cx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.",
      "subhead": "We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.",
      "from": "2025-08-09T02:30:48.000Z",
      "to": "2025-08-09T02:30:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250809023048/http://www.fort.cx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-09T02:30:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-08T10:01:21.000Z",
      "variants": [
        {
          "headline": "A health tracker built like a fine watch.",
          "subhead": "Fort is a strength training wearable that automatically tracks reps, sets, exercises, and training load so lifters can measure progress without manual logging.",
          "observed_at": "2026-07-08T10:01:21.000Z",
          "evidence": "https://web.archive.org/web/20260708100121/https://fort.cx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A health tracker built like a fine watch.",
      "subhead": "Fort is a strength training wearable that automatically tracks reps, sets, exercises, and training load so lifters can measure progress without manual logging.",
      "from": "2026-07-08T10:01:21.000Z",
      "to": "2026-07-08T10:01:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260708100121/https://fort.cx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-08T10:01:21.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b7e43b3c8e61acc1e20fc3ef02e7e07c07a988f36ec82dd56c8a9d141c9398d0:aaab4e183d59c69864a72832adbfe2fb033da9aed3921eeebd0d6e42f9c8c2fa:headline:90501bd1c6c0bbe4",
      "before_evidence": "https://web.archive.org/web/20250809023048/http://www.fort.cx/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We are building tools for the future of human health. Our first product, Fort, is a wearable for strength training and rehabilitation.” to “A health tracker built like a fine watch.”.",
      "between": {
        "from": "2025-08-09T02:30:48.000Z",
        "to": "2026-07-08T10:01:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708100121/https://fort.cx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fort” company record, https://startuphistory.org/c/fort.cx"
}