{
  "company": {
    "name": "Formula Insight",
    "website": "https://formulainsight.io/",
    "record": "https://startuphistory.org/c/formulainsight.io"
  },
  "status": null,
  "history_since": "2024-08-15T13:07:29.000Z",
  "baseline": {
    "snapshot_id": "a990b66731cf47a3d6eacfd87cf8addc1fd0442cfa2f2241578a7fed213f7106",
    "observed_at": "2024-08-15T13:07:29.000Z",
    "headline": "Founded by former Citadel and SpaceX professionals",
    "description": null,
    "evidence": "https://web.archive.org/web/20240815130729/https://www.formulainsight.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2024-08-15T13:07:29.000Z",
      "variants": [
        {
          "headline": "Founded by former Citadel and SpaceX professionals",
          "subhead": null,
          "observed_at": "2024-08-15T13:07:29.000Z",
          "evidence": "https://web.archive.org/web/20240815130729/https://www.formulainsight.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Founded by former Citadel and SpaceX professionals",
      "subhead": null,
      "from": "2024-08-15T13:07:29.000Z",
      "to": "2024-08-15T13:07:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240815130729/https://www.formulainsight.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-08-15T13:07:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-04-14T12:39:24.000Z",
      "variants": [
        {
          "headline": "Manage, query, and analyze Hedge Fund models",
          "subhead": null,
          "observed_at": "2025-03-27T14:37:16.000Z",
          "evidence": "https://web.archive.org/web/20250327143716/https://www.formulainsight.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Manage, query, and analyze Hedge Fund models",
          "subhead": null,
          "observed_at": "2025-07-10T02:11:07.000Z",
          "evidence": "https://web.archive.org/web/20250710021107/https://www.formulainsight.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Manage, query, and analyze Hedge Fund models",
          "subhead": null,
          "observed_at": "2026-04-14T12:39:24.000Z",
          "evidence": "https://web.archive.org/web/20260414123924/https://www.formulainsight.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Manage, query, and analyze Hedge Fund models",
      "subhead": null,
      "from": "2025-03-27T14:37:16.000Z",
      "to": "2026-04-14T12:39:24.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260414123924/https://www.formulainsight.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-03-27T14:37:16.000Z",
          "to": "2026-04-14T12:39:24.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-a990b66731cf47a3d6eacfd87cf8addc1fd0442cfa2f2241578a7fed213f7106:c63f57ba0e825843b659243aae90263140e181559e981cc942d7b370844158d9:repositioning",
      "before_evidence": "https://web.archive.org/web/20240815130729/https://www.formulainsight.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Founded by former Citadel and SpaceX professionals” to “Manage, query, and analyze Hedge Fund models”.",
      "between": {
        "from": "2024-08-15T13:07:29.000Z",
        "to": "2025-03-27T14:37:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250327143716/https://www.formulainsight.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Formula Insight updates homepage focus on hedge fund models",
    "summary": "Formula Insight changed its homepage headline to emphasize managing, querying, and analyzing hedge fund models.",
    "points": [
      {
        "text": "Between August 2024 and March 2025, Formula Insight changed its homepage headline from “Founded by former Citadel and SpaceX professionals” to “Manage, query, and analyze Hedge Fund models”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2024 and March 2025, a classifier read this homepage change as a repositioning toward hedge fund model management and analysis.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:43:22.008Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Formula Insight” company record, https://startuphistory.org/c/formulainsight.io"
}