{
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    "website": "https://formic.co/",
    "record": "https://startuphistory.org/c/formic.co"
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          "headline": "No CapEx. No Risk. Just Results.",
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      "headline": "No CapEx. No Risk. Just Results.",
      "subhead": "We make deploying factory automation easy, cost-effective, and risk-free. You pay a low hourly rate, we handle everything else. Get a quote today!",
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        {
          "headline": "Start Automating the Easy Way",
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      "headline": "Start Automating the Easy Way",
      "subhead": "We make deploying factory automation easy, cost-effective, and risk-free. You pay a low hourly rate, we handle everything else. Get a quote today!",
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      "variants": [
        {
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          "evidence": "https://web.archive.org/web/20250124002841/https://formic.co/",
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        }
      ],
      "headline": "Succeed With Robotic Automation The First Time",
      "subhead": "We make deploying factory automation easy, cost-effective, and risk-free. You pay a low hourly rate, we handle everything else. Get a quote today!",
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      "quote_observed_at": "2025-07-05T02:12:52.000Z",
      "variants": [
        {
          "headline": "Full Service Robotic Automation, For $0 CapEx",
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          "evidence": "https://web.archive.org/web/20250705021252/https://formic.co/",
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        }
      ],
      "headline": "Full Service Robotic Automation, For $0 CapEx",
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      "to": "2025-07-05T02:12:52.000Z",
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      "evidence": "https://web.archive.org/web/20250705021252/https://formic.co/",
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      "quote_observed_at": "2026-11-06T17:03:29.805Z",
      "variants": [
        {
          "headline": "Powering American manufacturing for the next 100 years.",
          "subhead": "Formic delivers Robotics as a Service to mid-market CPG manufacturers. No CapEx. No Risk. No Problems. Industrial palletizing, case packing, and more.",
          "observed_at": "2026-08-23T04:49:04.000Z",
          "evidence": "https://web.archive.org/web/20260823044904/https://formic.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering American manufacturing for the next 100 years.",
          "subhead": "Formic delivers Robotics as a Service to mid-market CPG manufacturers. No CapEx. No Risk. No Problems. Industrial palletizing, case packing, and more.",
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          "evidence": "https://formic.co/",
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      ],
      "headline": "Powering American manufacturing for the next 100 years.",
      "subhead": "Formic delivers Robotics as a Service to mid-market CPG manufacturers. No CapEx. No Risk. No Problems. Industrial palletizing, case packing, and more.",
      "from": "2026-08-23T04:49:04.000Z",
      "to": "2026-11-06T17:03:29.805Z",
      "captures": 2,
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automation Simplified.” to “Robots By The Hour”.",
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        "to": "2022-01-18T16:52:32.000Z"
      },
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
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        "to": "2022-01-18T16:52:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20220118165232/https://formic.co/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
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    {
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      "kind": "headline",
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        "to": "2023-07-23T06:56:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20230723065645/https://formic.co/",
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      "before_evidence_kind": "internet_archive",
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      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2023-07-23T06:56:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20230723065645/https://formic.co/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
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      "kind": "headline",
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      "between": {
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        "to": "2024-01-09T07:34:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240109073457/https://formic.co/",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "summary": "Changed its homepage headline from “Start Automating the Easy Way” to “Succeed With Robotic Automation The First Time”.",
      "between": {
        "from": "2024-01-09T07:34:57.000Z",
        "to": "2025-01-24T00:28:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250124002841/https://formic.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20250124002841/https://formic.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Succeed With Robotic Automation The First Time” to “Full Service Robotic Automation, For $0 CapEx”.",
      "between": {
        "from": "2025-01-24T00:28:41.000Z",
        "to": "2025-07-05T02:12:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250705021252/https://formic.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "classifier-7fc5385dc990400438d26e6e5c6557a26266c7b00715616e5930d2399f884814:7172b88ed197c63ef78124bde80d49fb3f2867c1694cc355e0bf8a46b0c50463:repositioning",
      "before_evidence": "https://web.archive.org/web/20250705021252/https://formic.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Full Service Robotic Automation, For $0 CapEx” to “Powering American manufacturing for the next 100 years.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-07-05T02:12:52.000Z",
        "to": "2026-08-23T04:49:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260823044904/https://formic.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-7fc5385dc990400438d26e6e5c6557a26266c7b00715616e5930d2399f884814:7172b88ed197c63ef78124bde80d49fb3f2867c1694cc355e0bf8a46b0c50463:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250705021252/https://formic.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-07-05T02:12:52.000Z",
        "to": "2026-08-23T04:49:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260823044904/https://formic.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Formic” company record, https://startuphistory.org/c/formic.co"
}