{
  "company": {
    "name": "Fly By Jing",
    "website": "https://flybyjing.com/",
    "record": "https://startuphistory.org/c/flybyjing.com"
  },
  "status": null,
  "history_since": "2019-02-15T03:38:56.000Z",
  "baseline": {
    "snapshot_id": "285dbb8b3db6c7e04f6c3ab0c7be8659906117a1fd5d810e27151292457552f0",
    "observed_at": "2019-02-15T03:38:56.000Z",
    "headline": null,
    "description": "Meet the first 100% all natural Sichuan chili sauce, proudly crafted in Chengdu. Hot, spicy, crispy, numbing and deliciously savory. We bring you deep flavor to power your food.",
    "evidence": "https://web.archive.org/web/20190215033856/https://www.flybyjing.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-17T21:36:38.000Z",
      "variants": [
        {
          "headline": "SPICE UP YOUR FEED 🌶",
          "subhead": "Meet the first 100% all natural Sichuan chili sauce, proudly crafted in Chengdu. Hot, spicy, crispy, numbing and deliciously savory. We bring you deep flavor to power your food.",
          "observed_at": "2021-01-17T21:36:38.000Z",
          "evidence": "https://web.archive.org/web/20210117213638/https://flybyjing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SPICE UP YOUR FEED 🌶",
      "subhead": "Meet the first 100% all natural Sichuan chili sauce, proudly crafted in Chengdu. Hot, spicy, crispy, numbing and deliciously savory. We bring you deep flavor to power your food.",
      "from": "2021-01-17T21:36:38.000Z",
      "to": "2021-01-17T21:36:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210117213638/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-17T21:36:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T03:41:25.000Z",
      "variants": [
        {
          "headline": "GOOD ON EVERYTHING",
          "subhead": "marketing-page",
          "observed_at": "2022-07-01T03:41:25.000Z",
          "evidence": "https://web.archive.org/web/20220701034125/https://flybyjing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "GOOD ON EVERYTHING",
      "subhead": "marketing-page",
      "from": "2022-07-01T03:41:25.000Z",
      "to": "2022-07-01T03:41:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701034125/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T03:41:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-03T22:12:46.000Z",
      "variants": [
        {
          "headline": "Let's Celebrate!",
          "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
          "observed_at": "2023-07-03T22:12:46.000Z",
          "evidence": "https://web.archive.org/web/20230703221246/https://flybyjing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let's Celebrate!",
      "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
      "from": "2023-07-03T22:12:46.000Z",
      "to": "2023-07-03T22:12:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230703221246/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-03T22:12:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:01:14.401Z",
      "variants": [
        {
          "headline": "THE BEST CHINESE CHILI SAUCE",
          "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
          "observed_at": "2024-07-03T15:55:20.000Z",
          "evidence": "https://web.archive.org/web/20240703155520/https://flybyjing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Shop the Best Chinese Chili Sauce – FLY BY JING",
          "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
          "observed_at": "2025-07-01T23:31:16.000Z",
          "evidence": "https://web.archive.org/web/20250701233116/https://flybyjing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Shop the Best Chinese Chili Sauce – FLY BY JING",
          "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
          "observed_at": "2026-09-11T14:32:06.000Z",
          "evidence": "https://web.archive.org/web/20260911143206/https://flybyjing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Shop the Best Chinese Chili Sauce – FLY BY JING",
          "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
          "observed_at": "2026-11-06T17:01:14.401Z",
          "evidence": "https://flybyjing.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Shop the Best Chinese Chili Sauce – FLY BY JING",
      "subhead": "Meet the first premium Chinese chili sauce that’s changing the flavor game for good. Hot, spicy, crispy, tingly, and good on everything!",
      "from": "2024-07-03T15:55:20.000Z",
      "to": "2026-11-06T17:01:14.401Z",
      "captures": 4,
      "evidence": "https://flybyjing.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-03T15:55:20.000Z",
          "to": "2026-11-06T17:01:14.401Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-122c7b377223257f1a337964317dfc6be6c08e0d7cf528a860ee52908fcffd70:176286a5cd518fa8eddf83c80646ce83f5a7af66b93edab3b0d740214e0fd142:headline:7974485ec777b493",
      "before_evidence": "https://web.archive.org/web/20200401231435/https://www.flybyjing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “FLY BY JING” to “SPICE UP YOUR FEED 🌶”.",
      "between": {
        "from": "2020-04-01T23:14:35.000Z",
        "to": "2021-01-17T21:36:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20210117213638/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-176286a5cd518fa8eddf83c80646ce83f5a7af66b93edab3b0d740214e0fd142:4638bdf36a6dbfd23754868e95a985cd56f05e63fbef2db8706eff65ec64fd3f:headline:e9ee03e8ce206f43",
      "before_evidence": "https://web.archive.org/web/20210117213638/https://flybyjing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SPICE UP YOUR FEED 🌶” to “GOOD ON EVERYTHING”.",
      "between": {
        "from": "2021-01-17T21:36:38.000Z",
        "to": "2022-07-01T03:41:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701034125/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4638bdf36a6dbfd23754868e95a985cd56f05e63fbef2db8706eff65ec64fd3f:77b0b50e0f09f4f138d43fcbd0107e631de41dbbc1e71c8441b06ecad56a6750:headline:341238fdc432362c",
      "before_evidence": "https://web.archive.org/web/20220701034125/https://flybyjing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GOOD ON EVERYTHING” to “Let's Celebrate!”.",
      "between": {
        "from": "2022-07-01T03:41:25.000Z",
        "to": "2023-07-03T22:12:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703221246/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-4638bdf36a6dbfd23754868e95a985cd56f05e63fbef2db8706eff65ec64fd3f:77b0b50e0f09f4f138d43fcbd0107e631de41dbbc1e71c8441b06ecad56a6750:logos:f2a31b1da247d9a5",
      "before_evidence": "https://web.archive.org/web/20220701034125/https://flybyjing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: New York Times.",
      "between": {
        "from": "2022-07-01T03:41:25.000Z",
        "to": "2023-07-03T22:12:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703221246/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-77b0b50e0f09f4f138d43fcbd0107e631de41dbbc1e71c8441b06ecad56a6750:83cf962121a5aaceebddad3b5bc48540ca1da1a3eec00b83e123dd7a930c1f44:headline:2d7fd139f6ac91ab",
      "before_evidence": "https://web.archive.org/web/20230703221246/https://flybyjing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let's Celebrate!” to “THE BEST CHINESE CHILI SAUCE”.",
      "between": {
        "from": "2023-07-03T22:12:46.000Z",
        "to": "2024-07-03T15:55:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703155520/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-4e10d9f7b769ab215b5ec08cf4889ff4e87950194a62a310197e12e00d4e2e54:fc1178c35eab0e38bc208d982296cd52f11e4e54d8ca6e71822bf2a1ac044dbd:logos:158dc5c3746965ea",
      "before_evidence": "https://web.archive.org/web/20250701233116/https://flybyjing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Gift Sets and Noodles.",
      "between": {
        "from": "2025-07-01T23:31:16.000Z",
        "to": "2026-09-11T14:32:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260911143206/https://flybyjing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Homepage headlines and logos updated at Fly By Jing",
    "summary": "Fly By Jing has changed its homepage messaging several times and added multiple logos to its site. The homepage currently highlights “THE BEST CHINESE CHILI SAUCE”.",
    "points": [
      {
        "text": "Between July 2023 and July 2024, Fly By Jing changed its homepage headline from “Let's Celebrate!” to “THE BEST CHINESE CHILI SAUCE”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between July 2022 and July 2023, Fly By Jing added a New York Times logo to its homepage.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2025 and September 2026, Fly By Jing added Gift Sets and Noodles logos to its homepage.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Homepage headline changes between April 2020 and July 2024 suggest ongoing experimentation with how Fly By Jing presents its brand and products.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T21:06:45.328Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fly By Jing” company record, https://startuphistory.org/c/flybyjing.com"
}