{
  "company": {
    "name": "Flutter Care",
    "website": "https://fluttercare.com/",
    "record": "https://startuphistory.org/c/fluttercare.com"
  },
  "status": null,
  "history_since": "2021-04-14T07:56:24.000Z",
  "baseline": {
    "snapshot_id": "6eef3d43299b3b69fd3a54eacd6612d429fd39d91354797044929373db1f47f4",
    "observed_at": "2021-04-14T07:56:24.000Z",
    "headline": null,
    "description": "Flutter Care - Supporting a positive pregnancy experience.",
    "evidence": "https://web.archive.org/web/20210414075624/https://www.fluttercare.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-11T05:44:01.000Z",
      "variants": [
        {
          "headline": "Supporting you for a safe and informed pregnancy experience.",
          "subhead": "Flutter Care - Supporting a positive pregnancy experience.",
          "observed_at": "2023-02-05T10:58:36.000Z",
          "evidence": "https://web.archive.org/web/20230205105836/https://www.fluttercare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supporting you for a safe and informed pregnancy experience",
          "subhead": "Flutter Care - Supporting a positive pregnancy experience.",
          "observed_at": "2023-10-01T15:41:58.000Z",
          "evidence": "https://web.archive.org/web/20231001154158/https://www.fluttercare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supporting you for a safe and informed pregnancy experience",
          "subhead": "Flutter Care - Supporting a positive pregnancy experience.",
          "observed_at": "2024-01-20T15:08:23.000Z",
          "evidence": "https://web.archive.org/web/20240120150823/https://www.fluttercare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supporting you for a safe and informed pregnancy experience",
          "subhead": "Flutter Care - Supporting a positive pregnancy experience.",
          "observed_at": "2024-07-16T03:17:29.000Z",
          "evidence": "https://web.archive.org/web/20240716031729/https://www.fluttercare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supporting you for a safe and informed pregnancy experience",
          "subhead": "Flutter Care - Supporting a positive pregnancy experience.",
          "observed_at": "2025-07-11T05:44:01.000Z",
          "evidence": "https://web.archive.org/web/20250711054401/https://www.fluttercare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Supporting you for a safe and informed pregnancy experience",
      "subhead": "Flutter Care - Supporting a positive pregnancy experience.",
      "from": "2023-02-05T10:58:36.000Z",
      "to": "2025-07-11T05:44:01.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250711054401/https://www.fluttercare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-02-05T10:58:36.000Z",
          "to": "2025-07-11T05:44:01.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e4aa98542578e4e0594aa44091f1766ff9a019ee5d0da8ff9f17f60a1694c292:f93b63d6f70974525c7dd17bee455d30078a4b2ce33a6ee14aa0653dec2508a6:logos:c44b81de7c53da4d",
      "before_evidence": "https://web.archive.org/web/20210709210319/https://www.fluttercare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: e_ubc_edited.png, mddc- -1030x405.png, nrc.png, innovatebc_logo.png, LOI Black_edited.png, innovation ubc_edited.png, volition-profile-Calgary_edited.png, FoM-Logo_1Clr_648-e1337897181475_edited. and 7 more.",
      "between": {
        "from": "2021-07-09T21:03:19.000Z",
        "to": "2022-01-12T08:01:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20220112080115/https://www.fluttercare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f93b63d6f70974525c7dd17bee455d30078a4b2ce33a6ee14aa0653dec2508a6:25369d4e5d51ee8fedff75401b38df2df5bc198fd3b06cbbf21eaed7327c3357:headline:9698ff6e810f55d9",
      "before_evidence": "https://web.archive.org/web/20220112080115/https://www.fluttercare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “FLUTTER |CARE” to “Supporting you for a safe and informed pregnancy experience.”.",
      "between": {
        "from": "2022-01-12T08:01:15.000Z",
        "to": "2023-02-05T10:58:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230205105836/https://www.fluttercare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-f93b63d6f70974525c7dd17bee455d30078a4b2ce33a6ee14aa0653dec2508a6:25369d4e5d51ee8fedff75401b38df2df5bc198fd3b06cbbf21eaed7327c3357:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220112080115/https://www.fluttercare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-12T08:01:15.000Z",
        "to": "2023-02-05T10:58:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20230205105836/https://www.fluttercare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-25369d4e5d51ee8fedff75401b38df2df5bc198fd3b06cbbf21eaed7327c3357:34e5851e9434d18b548b9be8ed1ac73c10bb01d86e78e0fa924dcf3868003826:traction:529f21489ffef1e5",
      "before_evidence": "https://web.archive.org/web/20230205105836/https://www.fluttercare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “140 + countries” on its homepage (was “35+ countries”).",
      "between": {
        "from": "2023-02-05T10:58:36.000Z",
        "to": "2023-10-01T15:41:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20231001154158/https://www.fluttercare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-1630ef915b538ebd7a4827c40e142ae185de0797df996f20a45ad4cd28b26291:c3082cf57d09edba6207e7b26193d2ab52e2c35dff79cac9b56058130ae816df:traction:0407e0e338aecb89",
      "before_evidence": "https://web.archive.org/web/20250711054401/https://www.fluttercare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “180+ countries” on its homepage (was “140 + countries”).",
      "between": {
        "from": "2025-07-11T05:44:01.000Z",
        "to": "2026-01-18T01:39:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260118013924/https://www.fluttercare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flutter Care” company record, https://startuphistory.org/c/fluttercare.com"
}