{
  "company": {
    "name": "Fluidity Money",
    "website": "https://fluidity.money/",
    "record": "https://startuphistory.org/c/fluidity.money"
  },
  "status": null,
  "history_since": "2021-09-06T09:07:53.000Z",
  "baseline": {
    "snapshot_id": "41264c7c74c0df73d370647165edbc786999e6ab0cb106a0446c43a2de1ad078",
    "observed_at": "2021-09-06T09:07:53.000Z",
    "headline": "Technical whitepaper",
    "description": "Fluidity is a yield generating system for people who can't afford to leave their money idle. Fluidity rewards people when they actually use their money.",
    "evidence": "https://web.archive.org/web/20210906090753/https://fluidity.money/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-02T00:53:09.000Z",
      "variants": [
        {
          "headline": "Technical whitepaper",
          "subhead": "Fluidity is a yield generating system for people who can't afford to leave their money idle. Fluidity rewards people when they actually use their money.",
          "observed_at": "2021-09-06T09:07:53.000Z",
          "evidence": "https://web.archive.org/web/20210906090753/https://fluidity.money/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Economics whitepaper",
          "subhead": "Fluidity is a yield generating system for people who can't afford to leave their money idle. Fluidity rewards people when they actually use their money.",
          "observed_at": "2022-01-02T00:53:09.000Z",
          "evidence": "https://web.archive.org/web/20220102005309/https://fluidity.money/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Economics whitepaper",
      "subhead": "Fluidity is a yield generating system for people who can't afford to leave their money idle. Fluidity rewards people when they actually use their money.",
      "from": "2021-09-06T09:07:53.000Z",
      "to": "2022-01-02T00:53:09.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220102005309/https://fluidity.money/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-09-06T09:07:53.000Z",
          "to": "2022-01-02T00:53:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-08-05T05:46:39.000Z",
      "variants": [
        {
          "headline": "T he Block chain In cent ive Layer",
          "subhead": "Fluidity lets you earn while spending your crypto. Get more out your crypto - Fluidify your money.",
          "observed_at": "2024-02-29T21:09:45.000Z",
          "evidence": "https://web.archive.org/web/20240229210945/https://fluidity.money/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "T he Block chain In cent ive Layer",
          "subhead": "Fluidity lets you earn while spending your crypto. Get more out your crypto - Fluidify your money.",
          "observed_at": "2024-08-05T05:46:39.000Z",
          "evidence": "https://web.archive.org/web/20240805054639/https://fluidity.money/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "T he Block chain In cent ive Layer",
      "subhead": "Fluidity lets you earn while spending your crypto. Get more out your crypto - Fluidify your money.",
      "from": "2024-02-29T21:09:45.000Z",
      "to": "2024-08-05T05:46:39.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240805054639/https://fluidity.money/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-29T21:09:45.000Z",
          "to": "2024-08-05T05:46:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:01:14.401Z",
      "variants": [
        {
          "headline": "A MESSAGE FROM THE TEAM",
          "subhead": "Earn yield for trading, holding, swapping, minting NFTs; everything you already do is now yield bearing. Fluid assets change the way you use your money on-chain.",
          "observed_at": "2026-07-25T20:14:33.000Z",
          "evidence": "https://web.archive.org/web/20260725201433/https://www.fluidity.money/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A MESSAGE FROM THE TEAM",
          "subhead": "Earn yield for trading, holding, swapping, minting NFTs; everything you already do is now yield bearing. Fluid assets change the way you use your money on-chain.",
          "observed_at": "2026-11-06T17:01:14.401Z",
          "evidence": "https://www.fluidity.money/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "A MESSAGE FROM THE TEAM",
      "subhead": "Earn yield for trading, holding, swapping, minting NFTs; everything you already do is now yield bearing. Fluid assets change the way you use your money on-chain.",
      "from": "2026-07-25T20:14:33.000Z",
      "to": "2026-11-06T17:01:14.401Z",
      "captures": 2,
      "evidence": "https://www.fluidity.money/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-25T20:14:33.000Z",
          "to": "2026-11-06T17:01:14.401Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-6eb48e8069c461404241a155b7296d397e188b1067262944bc5d38a84a8bd856:1266bb3d24b124667b1a37cb17bd094d2e3ef1f722b91a0d0c3bd084eccafb0c:repositioning",
      "before_evidence": "https://web.archive.org/web/20240805054639/https://fluidity.money/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “T he Block chain In cent ive Layer” to “A MESSAGE FROM THE TEAM”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-08-05T05:46:39.000Z",
        "to": "2026-07-25T20:14:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260725201433/https://www.fluidity.money/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fluidity Money” company record, https://startuphistory.org/c/fluidity.money"
}