{
  "company": {
    "name": "Fluid Markets",
    "website": "https://fluidinvesting.com/",
    "record": "https://startuphistory.org/c/fluidinvesting.com"
  },
  "status": null,
  "history_since": "2022-12-24T18:01:06.000Z",
  "baseline": {
    "snapshot_id": "78d55e222280766a9ab27477138346db1537957285f7ab8fe158f0d0ca5bbac0",
    "observed_at": "2022-12-24T18:01:06.000Z",
    "headline": "Invest in what you want.",
    "description": "Invest In What You Want",
    "evidence": "https://web.archive.org/web/20221224180106/https://www.fluidinvesting.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-22T21:19:24.000Z",
      "variants": [
        {
          "headline": "Invest in what you want.",
          "subhead": "Invest In What You Want",
          "observed_at": "2022-12-24T18:01:06.000Z",
          "evidence": "https://web.archive.org/web/20221224180106/https://www.fluidinvesting.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Invest in what you want.",
          "subhead": "Invest In What You Want",
          "observed_at": "2023-01-22T21:19:24.000Z",
          "evidence": "https://web.archive.org/web/20230122211924/https://www.fluidinvesting.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Invest in what you want.",
      "subhead": "Invest In What You Want",
      "from": "2022-12-24T18:01:06.000Z",
      "to": "2023-01-22T21:19:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230122211924/https://www.fluidinvesting.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-12-24T18:01:06.000Z",
          "to": "2023-01-22T21:19:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-19T14:14:22.000Z",
      "variants": [
        {
          "headline": "Eliminate Market Risk",
          "subhead": null,
          "observed_at": "2023-09-25T00:49:52.000Z",
          "evidence": "https://web.archive.org/web/20230925004952/https://www.fluidinvesting.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Market Risk",
          "subhead": null,
          "observed_at": "2024-02-25T12:24:28.000Z",
          "evidence": "https://web.archive.org/web/20240225122428/https://www.fluidinvesting.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Market Risk",
          "subhead": null,
          "observed_at": "2024-08-25T23:34:25.000Z",
          "evidence": "https://web.archive.org/web/20240825233425/https://www.fluidinvesting.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Eliminate Market Risk",
          "subhead": null,
          "observed_at": "2025-01-19T14:14:22.000Z",
          "evidence": "https://web.archive.org/web/20250119141422/https://www.fluidinvesting.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Eliminate Market Risk",
      "subhead": null,
      "from": "2023-09-25T00:49:52.000Z",
      "to": "2025-01-19T14:14:22.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250119141422/https://www.fluidinvesting.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-25T00:49:52.000Z",
          "to": "2025-01-19T14:14:22.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:01:14.401Z",
      "variants": [
        {
          "headline": "A note from Fluid",
          "subhead": "A note from the Fluid team.",
          "observed_at": "2026-11-06T17:01:14.401Z",
          "evidence": "https://fluidinvesting.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "A note from Fluid",
      "subhead": "A note from the Fluid team.",
      "from": "2026-11-06T17:01:14.401Z",
      "to": "2026-11-06T17:01:14.401Z",
      "captures": 1,
      "evidence": "https://fluidinvesting.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:01:14.401Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-28c5f9f7210cbbe54e3edb1f110264ec630a96d5d5a003d3e62bc6cc504cea40:c47600172e53806a55a56238f9d2170fe85963f95bcc87cf969f21faca4a005f:repositioning",
      "before_evidence": "https://web.archive.org/web/20230122211924/https://www.fluidinvesting.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Invest in what you want.” to “Eliminate Market Risk”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2023-01-22T21:19:24.000Z",
        "to": "2023-09-25T00:49:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230925004952/https://www.fluidinvesting.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Meteor Labs",
      "record": "https://startuphistory.org/c/meteorlabs.ai",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both deliver specialized, tradable data to investors about public companies."
    },
    {
      "name": "Afterefx",
      "record": "https://startuphistory.org/c/afterefx.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer alternative data-style information to help investors choose public-company exposures."
    },
    {
      "name": "Koyfin",
      "record": "https://startuphistory.org/c/koyfin.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both support public markets investors with data and analytics for equity research."
    },
    {
      "name": "Fintool",
      "record": "https://startuphistory.org/c/fintool.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both assist institutional investors with data-driven insights for investment decisions."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fluid Markets” company record, https://startuphistory.org/c/fluidinvesting.com"
}