{
  "company": {
    "name": "Flowla",
    "website": "https://flowla.com/",
    "record": "https://startuphistory.org/c/flowla.com"
  },
  "status": null,
  "history_since": "2011-02-07T19:20:49.000Z",
  "baseline": {
    "snapshot_id": "10792e30e73474ab4521773f727305ac38e2724c95456c7386c8e8e795185212",
    "observed_at": "2011-02-07T19:20:49.000Z",
    "headline": "flowla.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110207192049/http://flowla.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.99 / mo",
            "$1.19 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-07T19:20:49.000Z",
      "variants": [
        {
          "headline": "flowla.com",
          "subhead": null,
          "observed_at": "2011-02-07T19:20:49.000Z",
          "evidence": "https://web.archive.org/web/20110207192049/http://flowla.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "flowla.com",
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      "from": "2011-02-07T19:20:49.000Z",
      "to": "2011-02-07T19:20:49.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
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    },
    {
      "quote_observed_at": "2022-03-09T03:25:24.000Z",
      "variants": [
        {
          "headline": "Build a narrative around your sales content",
          "subhead": "Flowla is a sales enablement solution that helps sales reps bundle multiple types of content in a single flow and share with prospects. Supporting a wide range of media and web embed formats, we help ",
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          "evidence": "https://web.archive.org/web/20220309032524/https://www.flowla.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build a narrative around your sales content",
      "subhead": "Flowla is a sales enablement solution that helps sales reps bundle multiple types of content in a single flow and share with prospects. Supporting a wide range of media and web embed formats, we help ",
      "from": "2022-03-09T03:25:24.000Z",
      "to": "2022-03-09T03:25:24.000Z",
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      "evidence_kind": "internet_archive",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2022-09-29T15:54:57.000Z",
      "variants": [
        {
          "headline": "Deliver a buying experience that seals the deal.",
          "subhead": "Unify all sales content and tools in a single personalized link, stand out from the crowd.",
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          "evidence": "https://web.archive.org/web/20220929155457/https://www.flowla.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Deliver a buying experience that seals the deal.",
      "subhead": "Unify all sales content and tools in a single personalized link, stand out from the crowd.",
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      "to": "2022-09-29T15:54:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220929155457/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-29T15:54:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-30T12:35:35.000Z",
      "variants": [
        {
          "headline": "Deliver a buyer experience that wins deals",
          "subhead": "From outreach to onboarding, create personalized sales stories, impress prospects, and build consensus with multiple stakeholders.",
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      ],
      "headline": "Deliver a buyer experience that wins deals",
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      "seen": {
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    {
      "quote_observed_at": "2024-07-03T11:19:09.000Z",
      "variants": [
        {
          "headline": "Transform high touch",
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          "evidence": "https://web.archive.org/web/20240221192642/https://www.flowla.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform complex",
          "subhead": "From outreach to onboarding, create personalized sales stories, impress prospects, and build consensus with multiple stakeholders.",
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          "evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Transform complex",
      "subhead": "From outreach to onboarding, create personalized sales stories, impress prospects, and build consensus with multiple stakeholders.",
      "from": "2024-02-21T19:26:42.000Z",
      "to": "2024-07-03T11:19:09.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-07-03T11:19:09.000Z"
        }
      },
      "current": false
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    {
      "quote_observed_at": "2025-01-08T16:52:40.000Z",
      "variants": [
        {
          "headline": "Client-facing workspaces for",
          "subhead": "Interactive, personalized spaces for sales & CS teams and their buyers. Win deals & onboard clients on autopilot.",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Client-facing workspaces for",
      "subhead": "Interactive, personalized spaces for sales & CS teams and their buyers. Win deals & onboard clients on autopilot.",
      "from": "2025-01-08T16:52:40.000Z",
      "to": "2025-01-08T16:52:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108165240/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-08T16:52:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-07T04:49:43.000Z",
      "variants": [
        {
          "headline": "simple, trackable, repeatable",
          "subhead": "Make human-led sales, onboarding, and implementation simple, trackable, repeatable. Your buyers get a beautiful deal room that unites all materials they need. You get an AI enablement engine that move",
          "observed_at": "2026-01-07T04:49:43.000Z",
          "evidence": "https://web.archive.org/web/20260107044943/https://www.flowla.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "simple, trackable, repeatable",
      "subhead": "Make human-led sales, onboarding, and implementation simple, trackable, repeatable. Your buyers get a beautiful deal room that unites all materials they need. You get an AI enablement engine that move",
      "from": "2026-01-07T04:49:43.000Z",
      "to": "2026-01-07T04:49:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260107044943/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-07T04:49:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-15T10:17:37.000Z",
      "variants": [
        {
          "headline": "#1 AI Digital Sales Room",
          "subhead": "Make human-led sales, onboarding, and implementation simple, trackable, repeatable. Your buyers get a beautiful deal room that unites all materials they need. You get an AI enablement engine that move",
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          "evidence": "https://web.archive.org/web/20260715101737/https://www.flowla.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "#1 AI Digital Sales Room",
      "subhead": "Make human-led sales, onboarding, and implementation simple, trackable, repeatable. Your buyers get a beautiful deal room that unites all materials they need. You get an AI enablement engine that move",
      "from": "2026-07-15T10:17:37.000Z",
      "to": "2026-07-15T10:17:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260715101737/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-15T10:17:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:01:14.401Z",
      "variants": [
        {
          "headline": "Turn your best rep into a system.",
          "subhead": "AI digital sales rooms, mutual action plans and REX: the agent that runs the next smart move across sales, onboarding and renewals. Start for free today.",
          "observed_at": "2026-11-06T17:01:14.401Z",
          "evidence": "https://www.flowla.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Turn your best rep into a system.",
      "subhead": "AI digital sales rooms, mutual action plans and REX: the agent that runs the next smart move across sales, onboarding and renewals. Start for free today.",
      "from": "2026-11-06T17:01:14.401Z",
      "to": "2026-11-06T17:01:14.401Z",
      "captures": 1,
      "evidence": "https://www.flowla.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:01:14.401Z"
      },
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    }
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      "n": 1,
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-02-07T19:20:49.000Z",
        "to": "2022-03-09T03:25:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20220309032524/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build a narrative around your sales content” to “Deliver a buying experience that seals the deal.”.",
      "between": {
        "from": "2022-03-09T03:25:24.000Z",
        "to": "2022-09-29T15:54:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220929155457/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 3,
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-03-09T03:25:24.000Z",
        "to": "2022-09-29T15:54:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220929155457/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-9f111b2a369c0b9f308b06089aeb807607c930f579207740d77921fb2575b2e3:b39079625165629328319c8663e34154f46fc1be600ab36d79f9c7553db97095:headline:35c1087d66bc2eaf",
      "before_evidence": "https://web.archive.org/web/20220929155457/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Deliver a buying experience that seals the deal.” to “Deliver a buyer experience that wins deals”.",
      "between": {
        "from": "2022-09-29T15:54:57.000Z",
        "to": "2023-01-30T12:35:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20230130123535/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 5,
      "id": "page-b39079625165629328319c8663e34154f46fc1be600ab36d79f9c7553db97095:d35cc7993a86ca49425191df22051b808ea35396a9f201ab87bee78caa9c9721:headline:f5f70eb772dc1594",
      "before_evidence": "https://web.archive.org/web/20230130123535/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Deliver a buyer experience that wins deals” to “Transform high touch”.",
      "between": {
        "from": "2023-01-30T12:35:35.000Z",
        "to": "2024-02-21T19:26:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221192642/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-d35cc7993a86ca49425191df22051b808ea35396a9f201ab87bee78caa9c9721:baaad8f43ccb13409bbd3d59dc602b281dca3fe376a46d6f49ce4896fe67c0a4:customers_added:7712695bcf62fec3",
      "before_evidence": "https://web.archive.org/web/20240221192642/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Bind, Tilt, timus, Fluid ., Doordeck, SourceScrub, Zeal ., GrowDash and 2 more.",
      "between": {
        "from": "2024-02-21T19:26:42.000Z",
        "to": "2024-07-03T11:19:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-d35cc7993a86ca49425191df22051b808ea35396a9f201ab87bee78caa9c9721:baaad8f43ccb13409bbd3d59dc602b281dca3fe376a46d6f49ce4896fe67c0a4:headline:eec7cf14dda8586e",
      "before_evidence": "https://web.archive.org/web/20240221192642/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transform high touch” to “Transform complex”.",
      "between": {
        "from": "2024-02-21T19:26:42.000Z",
        "to": "2024-07-03T11:19:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-baaad8f43ccb13409bbd3d59dc602b281dca3fe376a46d6f49ce4896fe67c0a4:727bddd1b7ef8eb9ec4bdc9ba7141864a0698336c55da05e269825e1a1d9bdd0:headline:10146c37b05ddcbe",
      "before_evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Transform complex” to “Client-facing workspaces for”.",
      "between": {
        "from": "2024-07-03T11:19:09.000Z",
        "to": "2025-01-08T16:52:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108165240/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-baaad8f43ccb13409bbd3d59dc602b281dca3fe376a46d6f49ce4896fe67c0a4:727bddd1b7ef8eb9ec4bdc9ba7141864a0698336c55da05e269825e1a1d9bdd0:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-03T11:19:09.000Z",
        "to": "2025-01-08T16:52:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108165240/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 10,
      "id": "page-baaad8f43ccb13409bbd3d59dc602b281dca3fe376a46d6f49ce4896fe67c0a4:727bddd1b7ef8eb9ec4bdc9ba7141864a0698336c55da05e269825e1a1d9bdd0:logos:833261ac41b3a514",
      "before_evidence": "https://web.archive.org/web/20240703111909/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Miro.",
      "between": {
        "from": "2024-07-03T11:19:09.000Z",
        "to": "2025-01-08T16:52:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108165240/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-727bddd1b7ef8eb9ec4bdc9ba7141864a0698336c55da05e269825e1a1d9bdd0:f2001c5bfda2c5700f86c447d87b25f034e95e7e6e25a825603863fdf856084e:headline:b11c9326dc1ae131",
      "before_evidence": "https://web.archive.org/web/20250108165240/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Client-facing workspaces for” to “simple, trackable, repeatable”.",
      "between": {
        "from": "2025-01-08T16:52:40.000Z",
        "to": "2026-01-07T04:49:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260107044943/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-727bddd1b7ef8eb9ec4bdc9ba7141864a0698336c55da05e269825e1a1d9bdd0:f2001c5bfda2c5700f86c447d87b25f034e95e7e6e25a825603863fdf856084e:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250108165240/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-08T16:52:40.000Z",
        "to": "2026-01-07T04:49:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260107044943/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 13,
      "id": "page-f2001c5bfda2c5700f86c447d87b25f034e95e7e6e25a825603863fdf856084e:a0599c16813a96233e43792447cde459b0d6beb2f6914233123ca672ff5aba9a:headline:bec0ca1cb22eb61e",
      "before_evidence": "https://web.archive.org/web/20260107044943/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “simple, trackable, repeatable” to “#1 AI Digital Sales Room”.",
      "between": {
        "from": "2026-01-07T04:49:43.000Z",
        "to": "2026-07-15T10:17:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715101737/https://www.flowla.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "classifier-a0599c16813a96233e43792447cde459b0d6beb2f6914233123ca672ff5aba9a:49e421adc4006c66e40ca92c710ab6b777736c78859c30ed1dd91940e0f9ded0:repositioning",
      "before_evidence": "https://web.archive.org/web/20260715101737/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “#1 AI Digital Sales Room” to “Turn your best rep into a system.”.",
      "between": {
        "from": "2026-07-15T10:17:37.000Z",
        "to": "2026-11-06T17:01:14.401Z"
      },
      "evidence": "https://www.flowla.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 15,
      "id": "page-a0599c16813a96233e43792447cde459b0d6beb2f6914233123ca672ff5aba9a:49e421adc4006c66e40ca92c710ab6b777736c78859c30ed1dd91940e0f9ded0:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260715101737/https://www.flowla.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-07-15T10:17:37.000Z",
        "to": "2026-11-06T17:01:14.401Z"
      },
      "evidence": "https://www.flowla.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flowla” company record, https://startuphistory.org/c/flowla.com"
}