{
  "company": {
    "name": "Flowing Bee",
    "website": "https://flowingbee.com/",
    "record": "https://startuphistory.org/c/flowingbee.com"
  },
  "status": null,
  "history_since": "2026-01-23T22:53:09.000Z",
  "baseline": {
    "snapshot_id": "9f439ae49b9f89bd08dacd9c24e39c2127491fbdc5c9adc6e770db46eb9b479c",
    "observed_at": "2026-01-23T22:53:09.000Z",
    "headline": null,
    "description": "Your end-to-end marketing platform, built from behavioural science, powered by human-centered AI. Effective and affordable science-led marketing.",
    "evidence": "https://web.archive.org/web/20260123225309/https://www.flowingbee.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "TBWA",
            "updoc",
            "-melbourne-uni",
            "Maxxia",
            "MMS",
            "inviva",
            "Deakin-university- -Aug22",
            "Thermoskin",
            "BFT"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-09-27T23:50:06.000Z",
      "variants": [
        {
          "headline": "The why behind every customer decision",
          "subhead": "We show you why customers act the way they do and what to do next. AI-powered marketing platform built on behavioural science.",
          "observed_at": "2026-09-27T23:50:06.000Z",
          "evidence": "https://web.archive.org/web/20260927235006/https://flowingbee.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The why behind every customer decision",
      "subhead": "We show you why customers act the way they do and what to do next. AI-powered marketing platform built on behavioural science.",
      "from": "2026-09-27T23:50:06.000Z",
      "to": "2026-09-27T23:50:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260927235006/https://flowingbee.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-09-27T23:50:06.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:01:14.401Z",
      "variants": [
        {
          "headline": "Find out why customers choose you, stall or leave, and what to change",
          "subhead": "Find out why customers choose you, stall or leave, and what to change with Flowing Bee's behavioural intelligence.",
          "observed_at": "2026-11-06T17:01:14.401Z",
          "evidence": "https://flowingbee.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Find out why customers choose you, stall or leave, and what to change",
      "subhead": "Find out why customers choose you, stall or leave, and what to change with Flowing Bee's behavioural intelligence.",
      "from": "2026-11-06T17:01:14.401Z",
      "to": "2026-11-06T17:01:14.401Z",
      "captures": 1,
      "evidence": "https://flowingbee.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:01:14.401Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9f439ae49b9f89bd08dacd9c24e39c2127491fbdc5c9adc6e770db46eb9b479c:1b890c5840b2dd0e594addf104b1fb5103744af4b7eeebf3700b5171c94bf8e6:headline:ad4c188ef932d5f2",
      "before_evidence": "https://web.archive.org/web/20260123225309/https://www.flowingbee.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Find your” to “The why behind every customer decision”.",
      "between": {
        "from": "2026-01-23T22:53:09.000Z",
        "to": "2026-09-27T23:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260927235006/https://flowingbee.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-9f439ae49b9f89bd08dacd9c24e39c2127491fbdc5c9adc6e770db46eb9b479c:1b890c5840b2dd0e594addf104b1fb5103744af4b7eeebf3700b5171c94bf8e6:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260123225309/https://www.flowingbee.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-23T22:53:09.000Z",
        "to": "2026-09-27T23:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260927235006/https://flowingbee.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-9f439ae49b9f89bd08dacd9c24e39c2127491fbdc5c9adc6e770db46eb9b479c:1b890c5840b2dd0e594addf104b1fb5103744af4b7eeebf3700b5171c94bf8e6:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260123225309/https://www.flowingbee.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-23T22:53:09.000Z",
        "to": "2026-09-27T23:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260927235006/https://flowingbee.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-1b890c5840b2dd0e594addf104b1fb5103744af4b7eeebf3700b5171c94bf8e6:ff0de452b8dab8923937cc0f488738aa16ef8fc2d10da71be921fc0bf43bdb32:headline:e6aebf5fbb5e140f",
      "before_evidence": "https://web.archive.org/web/20260927235006/https://flowingbee.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The why behind every customer decision” to “Find out why customers choose you, stall or leave, and what to change”.",
      "between": {
        "from": "2026-09-27T23:50:06.000Z",
        "to": "2026-11-06T17:01:14.401Z"
      },
      "evidence": "https://flowingbee.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flowing Bee” company record, https://startuphistory.org/c/flowingbee.com"
}