{
  "company": {
    "name": "Flowerbx",
    "website": "https://flowerbx.com/",
    "record": "https://startuphistory.org/c/flowerbx.com"
  },
  "status": null,
  "history_since": "2015-04-12T04:39:04.000Z",
  "baseline": {
    "snapshot_id": "b8400be119d6689b5dbc6d10eaa3efda9777a6b5bf113f06d22c4c6086241314",
    "observed_at": "2015-04-12T04:39:04.000Z",
    "headline": "Subscribe To FlowerBx News",
    "description": null,
    "evidence": "https://web.archive.org/web/20150412043904/http://www.flowerbx.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:01:14.401Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-07-12T06:32:25.000Z",
      "variants": [
        {
          "headline": "Subscribe To FlowerBx News",
          "subhead": null,
          "observed_at": "2015-04-12T04:39:04.000Z",
          "evidence": "https://web.archive.org/web/20150412043904/http://www.flowerbx.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Subscribe To FlowerBx News",
          "subhead": "FLOWERBX DELIVERS FRESH CUT FLOWERS FROM THE MARKETS IN HOLLAND DIRECTLY TO YOUR HOME OR OFFICE IN CENTRAL LONDON",
          "observed_at": "2016-07-12T06:32:25.000Z",
          "evidence": "https://web.archive.org/web/20160712063225/http://www.flowerbx.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Subscribe To FlowerBx News",
      "subhead": "FLOWERBX DELIVERS FRESH CUT FLOWERS FROM THE MARKETS IN HOLLAND DIRECTLY TO YOUR HOME OR OFFICE IN CENTRAL LONDON",
      "from": "2015-04-12T04:39:04.000Z",
      "to": "2016-07-12T06:32:25.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160712063225/http://www.flowerbx.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-04-12T04:39:04.000Z",
          "to": "2016-07-12T06:32:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-21T16:04:59.000Z",
      "variants": [
        {
          "headline": "FLOWERBX - Extraordinary flowers. Delivered.",
          "subhead": "FLOWERBX delivers fresh cut flowers direct from the growers to your home of office in Central London",
          "observed_at": "2018-01-02T00:45:01.000Z",
          "evidence": "https://web.archive.org/web/20180102004501/https://www.flowerbx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FLOWERBX UK - Extraordinary flowers. Delivered.",
          "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
          "observed_at": "2020-07-01T12:34:41.000Z",
          "evidence": "https://web.archive.org/web/20200701123441/https://www.flowerbx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EXTRAORDINARY FLOWERS. DELIVERED.",
          "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
          "observed_at": "2022-01-21T16:04:59.000Z",
          "evidence": "https://web.archive.org/web/20220121160459/https://www.flowerbx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "EXTRAORDINARY FLOWERS. DELIVERED.",
      "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
      "from": "2018-01-02T00:45:01.000Z",
      "to": "2022-01-21T16:04:59.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220121160459/https://www.flowerbx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-02T00:45:01.000Z",
          "to": "2022-01-21T16:04:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T22:20:07.000Z",
      "variants": [
        {
          "headline": "Flower Delivery | Send Luxury Flowers Online | FLOWERBX UK",
          "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
          "observed_at": "2023-07-02T22:20:07.000Z",
          "evidence": "https://web.archive.org/web/20230702222007/https://www.flowerbx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flower Delivery | Send Luxury Flowers Online | FLOWERBX UK",
      "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
      "from": "2023-07-02T22:20:07.000Z",
      "to": "2023-07-02T22:20:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230702222007/https://www.flowerbx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-02T22:20:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-11T08:29:51.000Z",
      "variants": [
        {
          "headline": "SHOP TRENDING CATEGORIES",
          "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
          "observed_at": "2025-01-11T08:29:51.000Z",
          "evidence": "https://web.archive.org/web/20250111082951/https://www.flowerbx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SHOP TRENDING CATEGORIES",
      "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
      "from": "2025-01-11T08:29:51.000Z",
      "to": "2025-01-11T08:29:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250111082951/https://www.flowerbx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-11T08:29:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:01:14.401Z",
      "variants": [
        {
          "headline": "DISCOVER THE WORLD OF FLOWERBX",
          "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
          "observed_at": "2026-09-11T10:13:36.000Z",
          "evidence": "https://web.archive.org/web/20260911101336/https://www.flowerbx.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DISCOVER THE WORLD OF FLOWERBX",
          "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
          "observed_at": "2026-11-06T17:01:14.401Z",
          "evidence": "https://www.flowerbx.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "DISCOVER THE WORLD OF FLOWERBX",
      "subhead": "At FLOWERBX, we source directly from the grower to produce luxury flower arrangements. Shop the diverse collection to arrange your luxury flower delivery today.",
      "from": "2026-09-11T10:13:36.000Z",
      "to": "2026-11-06T17:01:14.401Z",
      "captures": 2,
      "evidence": "https://www.flowerbx.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-11T10:13:36.000Z",
          "to": "2026-11-06T17:01:14.401Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0a87afb9c3c3518b37c2a3d23e808f6194e0af621f3824b268b62b4e9526814e:9b34374ab4bf7a8e6de7a61c34d6a0cfbfdc744ca0dfa5fbe91e58bb52e2c9fb:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180102004501/https://www.flowerbx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-01-02T00:45:01.000Z",
        "to": "2020-07-01T12:34:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701123441/https://www.flowerbx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-9b34374ab4bf7a8e6de7a61c34d6a0cfbfdc744ca0dfa5fbe91e58bb52e2c9fb:ddbfedb321d31a71947a3d00de41b186ddbf2fcf224651a262c8585158fec5e8:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20200701123441/https://www.flowerbx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2020-07-01T12:34:41.000Z",
        "to": "2022-01-21T16:04:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220121160459/https://www.flowerbx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-6913b07eceb62c2d8e37a7afb528c14971e5c086b8835d600bf9c6f0b3a54265:7d85fd1b328d31b0636699f555591b6a9a4535426ff35251d01b9b15203eb6c8:headline:3387e6c5b2f41bac",
      "before_evidence": "https://web.archive.org/web/20250111082951/https://www.flowerbx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SHOP TRENDING CATEGORIES” to “DISCOVER THE WORLD OF FLOWERBX”.",
      "between": {
        "from": "2025-01-11T08:29:51.000Z",
        "to": "2026-09-11T10:13:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20260911101336/https://www.flowerbx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7d85fd1b328d31b0636699f555591b6a9a4535426ff35251d01b9b15203eb6c8:39b4d19e5ae50dbc6c2e4e58b354dae8a0854db32df1c8f8044b87670c0f43bc:logos:f8ae19193f2bc325",
      "before_evidence": "https://web.archive.org/web/20260911101336/https://www.flowerbx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Christmas Home Decor Collection and Autumn Wreath delivery.",
      "between": {
        "from": "2026-09-11T10:13:36.000Z",
        "to": "2026-11-06T17:01:14.401Z"
      },
      "evidence": "https://www.flowerbx.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flowerbx” company record, https://startuphistory.org/c/flowerbx.com"
}