{
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          "investors": [],
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          "funding": [
            "Read More FloodFlash raises £1.9m seed funding Today we announced the news that we’ve raised a further £1.9m of seed funding to accelerate FloodFlash’s nationwide roll-out."
          ]
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          "subhead": "Finding commercial flood insurance can be tough. Control your costs and your recovery with new rapid-payout flood insurance.",
          "observed_at": "2021-09-27T22:02:56.000Z",
          "evidence": "https://web.archive.org/web/20210927220256/https://floodflash.co/",
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          "headline": "Commercial flood cover that means business",
          "subhead": "Finding commercial flood insurance can be tough. Control your costs and your recovery with new rapid-payout flood insurance.",
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          "to": "2023-07-03T08:13:11.000Z"
        }
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      "quote_observed_at": "2026-01-01T07:42:38.000Z",
      "variants": [
        {
          "headline": "The next generation of commercial flood insurance is here",
          "subhead": "No business should fail due to flooding. Control your costs and your recovery with new rapid-payout flood insurance.",
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          "evidence": "https://web.archive.org/web/20240310221031/https://floodflash.co/",
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          "subhead": "No business should fail due to flooding. Control your costs and your recovery with new rapid-payout flood insurance.",
          "observed_at": "2025-02-21T06:35:25.000Z",
          "evidence": "https://web.archive.org/web/20250221063525/https://floodflash.co/",
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        {
          "headline": "The next generation of commercial flood insurance is here",
          "subhead": "No business should fail due to flooding. Control your costs and your recovery with new rapid-payout flood insurance.",
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      "to": "2026-01-01T07:42:38.000Z",
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      "evidence": "https://web.archive.org/web/20260101074238/https://floodflash.co/",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Flood insurance, available everywhere” to “Flood insurance that means business”.",
      "between": {
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        "to": "2020-04-07T04:44:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20200407044419/https://floodflash.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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    {
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      "id": "page-d571897dfa5f5f0ea3befa20f32e8bca98dfa219b0faa4f5a399e8e55f75699b:a72fccee65bcd95a14bd27297f96c986abffcad2bcea6a91b7bfc735be08a5e0:headline:aa48dae30c612a04",
      "before_evidence": "https://web.archive.org/web/20230703081311/https://floodflash.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Commercial flood cover that means business” to “The next generation of commercial flood insurance is here”.",
      "between": {
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        "to": "2024-03-10T22:10:31.000Z"
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      "evidence": "https://web.archive.org/web/20240310221031/https://floodflash.co/",
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      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FloodFlash” company record, https://startuphistory.org/c/floodflash.co"
}