{
  "company": {
    "name": "Flo Health",
    "website": "https://flo.health/",
    "record": "https://startuphistory.org/c/flo.health"
  },
  "status": null,
  "history_since": "2017-08-14T14:21:07.000Z",
  "baseline": {
    "snapshot_id": "136698d2019e69c1f9d4c41652973bdaf144f80c890eb09b502018911a6dddc3",
    "observed_at": "2017-08-14T14:21:07.000Z",
    "headline": "Flo – Your Personal Period Tracker App & Ovulation Calendar",
    "description": "A woman’s one-stop app for a lifetime: track periods, plan pregnancy, discover your body and much more! Get this most accurate period tracker for free.",
    "evidence": "https://web.archive.org/web/20170814142107/https://flo.health/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": [
            "Recent Posts From Our Blog: Flo Reaches 10M MAU and Raises $5M in Series A to Advance Women’s Health We are excited to announce today that we have closed $5 million in Series A round of fundi..."
          ]
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-07-17T14:56:53.000Z",
      "variants": [
        {
          "headline": "Flo – Your Personal Period Tracker App & Ovulation Calendar",
          "subhead": "A woman’s one-stop app for a lifetime: track periods, plan pregnancy, discover your body and much more! Get this most accurate period tracker for free.",
          "observed_at": "2017-08-14T14:21:07.000Z",
          "evidence": "https://web.archive.org/web/20170814142107/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flo - ovulation calculator, due date calculator and period tracker in one health app",
          "subhead": "Pregnancy calculator, ovulation calendar and menstrual cycle tracker. Flo is the best free app for women. Period calculator is easy to use! Try it now!",
          "observed_at": "2018-07-17T14:56:53.000Z",
          "evidence": "https://web.archive.org/web/20180717145653/https://flo.health/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flo - ovulation calculator, due date calculator and period tracker in one health app",
      "subhead": "Pregnancy calculator, ovulation calendar and menstrual cycle tracker. Flo is the best free app for women. Period calculator is easy to use! Try it now!",
      "from": "2017-08-14T14:21:07.000Z",
      "to": "2018-07-17T14:56:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180717145653/https://flo.health/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-08-14T14:21:07.000Z",
          "to": "2018-07-17T14:56:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-06T21:35:25.000Z",
      "variants": [
        {
          "headline": "#1 mobile product for women's health",
          "subhead": "Try Flo - ovulation calendar, period tracker and pregnancy app. Flo is your go-to digital fertility predictor for women. Our period calendar is easy to use, and the application goes way beyond that. I",
          "observed_at": "2019-07-06T08:57:09.000Z",
          "evidence": "https://web.archive.org/web/20190706085709/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "#1 mobile product for women's health",
          "subhead": "Try Flo - ovulation calendar, period tracker and pregnancy app. Flo is your go-to digital fertility predictor for women. Our period calendar is easy to use, and the application goes way beyond that. I",
          "observed_at": "2020-07-14T00:54:47.000Z",
          "evidence": "https://web.archive.org/web/20200714005447/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "#1 mobile product for women's health",
          "subhead": "Try Flo - ovulation calendar, period tracker and pregnancy app. Flo is your go-to digital fertility predictor for women. Our period calendar is easy to use, and the application goes way beyond that. I",
          "observed_at": "2021-07-06T21:35:25.000Z",
          "evidence": "https://web.archive.org/web/20210706213525/https://flo.health/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "#1 mobile product for women's health",
      "subhead": "Try Flo - ovulation calendar, period tracker and pregnancy app. Flo is your go-to digital fertility predictor for women. Our period calendar is easy to use, and the application goes way beyond that. I",
      "from": "2019-07-06T08:57:09.000Z",
      "to": "2021-07-06T21:35:25.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210706213525/https://flo.health/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-07-06T08:57:09.000Z",
          "to": "2021-07-06T21:35:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T18:23:44.000Z",
      "variants": [
        {
          "headline": "Flo - ovulation calendar, period tracker, and pregnancy app",
          "subhead": "At Flo, we aim to improve the health and wellbeing of every girl, woman, and person who menstruates worldwide.",
          "observed_at": "2022-07-01T09:05:17.000Z",
          "evidence": "https://web.archive.org/web/20220701090517/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 period and ovulation tracker worldwide",
          "subhead": "At Flo, we aim to improve the health and wellbeing of every girl, woman, and person who menstruates worldwide.",
          "observed_at": "2023-07-02T18:23:44.000Z",
          "evidence": "https://web.archive.org/web/20230702182344/https://flo.health/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The #1 period and ovulation tracker worldwide",
      "subhead": "At Flo, we aim to improve the health and wellbeing of every girl, woman, and person who menstruates worldwide.",
      "from": "2022-07-01T09:05:17.000Z",
      "to": "2023-07-02T18:23:44.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230702182344/https://flo.health/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-01T09:05:17.000Z",
          "to": "2023-07-02T18:23:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "The world's most popular female health app",
          "subhead": "At Flo, we aim to improve the health and wellbeing of every girl, woman, and person who menstruates worldwide.",
          "observed_at": "2024-07-01T08:08:13.000Z",
          "evidence": "https://web.archive.org/web/20240701080813/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We’re Flo, the world’s #1 women’s health app 2",
          "subhead": "Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.",
          "observed_at": "2025-07-03T20:44:37.000Z",
          "evidence": "https://web.archive.org/web/20250703204437/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We’re Flo, the world’s #1 women’s health app 2",
          "subhead": "Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.",
          "observed_at": "2026-07-01T02:07:45.000Z",
          "evidence": "https://web.archive.org/web/20260701020745/https://flo.health/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We’re Flo, the world’s #1 women’s health app 2",
          "subhead": "Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://flo.health/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We’re Flo, the world’s #1 women’s health app 2",
      "subhead": "Track your periods, ovulation, and pregnancy with the Flo app. Log your cycle symptoms so you can understand your body better.",
      "from": "2024-07-01T08:08:13.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 4,
      "evidence": "https://flo.health/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-01T08:08:13.000Z",
          "to": "2026-11-06T17:00:12.815Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-136698d2019e69c1f9d4c41652973bdaf144f80c890eb09b502018911a6dddc3:a57cb537587fe715e0711d013c924401723e8ac264f59e455879a1dd77a231f0:headline:0a2f98f0d5075163",
      "before_evidence": "https://web.archive.org/web/20170814142107/https://flo.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Flo – Your Personal Period Tracker App & Ovulation Calendar” to “Flo - ovulation calculator, due date calculator and period tracker in one health app”.",
      "between": {
        "from": "2017-08-14T14:21:07.000Z",
        "to": "2018-07-17T14:56:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20180717145653/https://flo.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2b0292b4f672c9f34e9ada76e61b88060bcde4cbc53a5ffcf3e65ef3299c8728:4f2295f64037f960a1ededc4a1cbc49a39a5da287df5f099a7049b55b9ab2209:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20220701090517/https://flo.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2022-07-01T09:05:17.000Z",
        "to": "2023-07-02T18:23:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702182344/https://flo.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 3,
      "id": "page-4f2295f64037f960a1ededc4a1cbc49a39a5da287df5f099a7049b55b9ab2209:216091f123347562c584be6ce56974a23bd3f1aeac5b7f6739a9ab28f54386e0:headline:fda7cbf6aec25c32",
      "before_evidence": "https://web.archive.org/web/20230702182344/https://flo.health/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The #1 period and ovulation tracker worldwide” to “The world's most popular female health app”.",
      "between": {
        "from": "2023-07-02T18:23:44.000Z",
        "to": "2024-07-01T08:08:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701080813/https://flo.health/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flo Health” company record, https://startuphistory.org/c/flo.health"
}