{
  "company": {
    "name": "FlexTogether",
    "website": "https://flextogether.com/",
    "record": "https://startuphistory.org/c/flextogether.com"
  },
  "status": null,
  "history_since": "2019-07-21T00:17:59.000Z",
  "baseline": {
    "snapshot_id": "afa91468327465adefb6969d79510bd59732bba88d2c71a971d192fcd0f23865",
    "observed_at": "2019-07-21T00:17:59.000Z",
    "headline": "Online Exercise, Made Social",
    "description": null,
    "evidence": "https://web.archive.org/web/20190721001759/https://www.flextogether.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-21T00:17:59.000Z",
      "variants": [
        {
          "headline": "Online Exercise, Made Social",
          "subhead": null,
          "observed_at": "2019-07-21T00:17:59.000Z",
          "evidence": "https://web.archive.org/web/20190721001759/https://www.flextogether.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Online Exercise, Made Social",
      "subhead": null,
      "from": "2019-07-21T00:17:59.000Z",
      "to": "2019-07-21T00:17:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190721001759/https://www.flextogether.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-21T00:17:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Breathe Strong with FlexTogether",
          "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions. Schedule a virtual appointment today!",
          "observed_at": "2023-09-25T09:54:52.000Z",
          "evidence": "https://web.archive.org/web/20230925095452/https://www.flextogether.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Breathe Strong with FlexTogether",
          "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions. Schedule a virtual appointment today!",
          "observed_at": "2024-01-12T14:19:59.000Z",
          "evidence": "https://web.archive.org/web/20240112141959/https://www.flextogether.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Breathe Strong",
          "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions. Schedule a virtual appointment today!",
          "observed_at": "2025-01-24T06:31:15.000Z",
          "evidence": "https://web.archive.org/web/20250124063115/https://www.flextogether.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Breathe Strong",
          "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions. Schedule a virtual appointment today!",
          "observed_at": "2025-07-23T22:30:01.000Z",
          "evidence": "https://web.archive.org/web/20250723223001/https://www.flextogether.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Breathe Strong",
          "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions.",
          "observed_at": "2026-07-15T13:32:14.000Z",
          "evidence": "https://web.archive.org/web/20260715133214/https://www.flextogether.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Breathe Strong",
          "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions.",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://www.flextogether.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Breathe Strong",
      "subhead": "Reduce shortness of breath for COPD, long-Covid, and other respiratory conditions.",
      "from": "2023-09-25T09:54:52.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 6,
      "evidence": "https://www.flextogether.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-09-25T09:54:52.000Z",
          "to": "2026-11-06T17:00:12.815Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-afa91468327465adefb6969d79510bd59732bba88d2c71a971d192fcd0f23865:dfbc6bab5729c3d6d03cec978baa31db2cb6552242a419ab61835fa20b30bfc1:repositioning",
      "before_evidence": "https://web.archive.org/web/20190721001759/https://www.flextogether.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Online Exercise, Made Social” to “Breathe Strong with FlexTogether”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2019-07-21T00:17:59.000Z",
        "to": "2023-09-25T09:54:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230925095452/https://www.flextogether.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FlexTogether” company record, https://startuphistory.org/c/flextogether.com"
}