{
  "company": {
    "name": "Flexpay",
    "website": "https://flexpay.co.ke/",
    "record": "https://startuphistory.org/c/flexpay.co.ke"
  },
  "status": null,
  "history_since": "2016-10-09T14:15:53.000Z",
  "baseline": {
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    "headline": "Activate your dream in a flexible way. Flexpay helps you break your purchases for goods and services in small bits over a period of time",
    "description": null,
    "evidence": "https://web.archive.org/web/20181030024340/http://www.flexpay.co.ke:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-25T14:58:05.000Z",
      "variants": [
        {
          "headline": "Activate your dream in a flexible way. Flexpay helps you break your purchases for goods and services in small bits over a period of time",
          "subhead": null,
          "observed_at": "2018-10-30T02:43:40.000Z",
          "evidence": "https://web.archive.org/web/20181030024340/http://www.flexpay.co.ke:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Activate your dream in a flexible way. Flexpay helps you break your purchases for goods and services in small bits over a period of time",
          "subhead": null,
          "observed_at": "2019-01-25T14:58:05.000Z",
          "evidence": "https://web.archive.org/web/20190125145805/https://www.flexpay.co.ke/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Activate your dream in a flexible way. Flexpay helps you break your purchases for goods and services in small bits over a period of time",
      "subhead": null,
      "from": "2018-10-30T02:43:40.000Z",
      "to": "2019-01-25T14:58:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190125145805/https://www.flexpay.co.ke/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2019-01-25T14:58:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-05-08T11:40:12.000Z",
      "variants": [
        {
          "headline": "Flexpay – Lipia PolePole",
          "subhead": null,
          "observed_at": "2020-05-08T11:40:12.000Z",
          "evidence": "https://web.archive.org/web/20200508114012/http://www.flexpay.co.ke:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flexpay – Lipia PolePole",
      "subhead": null,
      "from": "2020-05-08T11:40:12.000Z",
      "to": "2020-05-08T11:40:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200508114012/http://www.flexpay.co.ke:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-05-08T11:40:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-16T14:11:56.000Z",
      "variants": [
        {
          "headline": "Flexpay - Smart, Secure Part-Payments",
          "subhead": "The smart and secure way to pay and get paid in Flexible installments. Flexpay is for everyone who pays or gets paid in flexible installments.",
          "observed_at": "2021-01-16T14:11:56.000Z",
          "evidence": "https://web.archive.org/web/20210116141156/http://www.flexpay.co.ke/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flexpay - Smart, Secure Part-Payments",
      "subhead": "The smart and secure way to pay and get paid in Flexible installments. Flexpay is for everyone who pays or gets paid in flexible installments.",
      "from": "2021-01-16T14:11:56.000Z",
      "to": "2021-01-16T14:11:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210116141156/http://www.flexpay.co.ke/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-16T14:11:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Save Now,Buy Later",
          "subhead": "FlexPay Lipia Polepole is a flexible payment solution that allows customers to save at their ownpace for purchases from reputable brands and stores. It also offers open goals and group savings feature",
          "observed_at": "2023-07-14T08:22:24.000Z",
          "evidence": "https://web.archive.org/web/20230714082224/https://www.flexpay.co.ke/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexpay Lipia PolePole Save Now, Buy Later",
          "subhead": "Flexpay Lipia PolePoleSave Now, Buy Later Save at your own pace Purchase from reputable brands and stores Achieve your dream",
          "observed_at": "2024-07-01T03:24:20.000Z",
          "evidence": "https://web.archive.org/web/20240701032420/https://www.flexpay.co.ke/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexpay Lipia PolePole",
          "subhead": null,
          "observed_at": "2026-01-30T18:00:04.000Z",
          "evidence": "https://web.archive.org/web/20260130180004/https://www.flexpay.co.ke/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexpay Lipia PolePole",
          "subhead": null,
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://www.flexpay.co.ke/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Flexpay Lipia PolePole",
      "subhead": null,
      "from": "2023-07-14T08:22:24.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 4,
      "evidence": "https://www.flexpay.co.ke/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-07-14T08:22:24.000Z",
          "to": "2026-11-06T17:00:12.815Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d69e43b22b0c90f87dfc54a9a6abca3a1ac55d41f02b77ca8b9edcb9d06faa3f:963a2ef076bb3d3e22956ca9b105fcf0dc95cb0863eaa052063f29171e1cc471:headline:53bdd0d9d5bb3729",
      "before_evidence": "https://web.archive.org/web/20170911224955/http://flexpay.co.ke/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We are” to “Activate your dream in a flexible way. Flexpay helps you break your purchases for goods and services in small bits over a period of time”.",
      "between": {
        "from": "2017-09-11T22:49:55.000Z",
        "to": "2018-10-30T02:43:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20181030024340/http://www.flexpay.co.ke:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1381408a06e464ce184f23f5a4a8d496b94a07f5224042f20499c95cc09a7f34:e7a846910eccf3e4d2cde601952a80ad4f68840f6af17561aa43af6ff9aa1ee4:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190125145805/https://www.flexpay.co.ke/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-25T14:58:05.000Z",
        "to": "2020-05-08T11:40:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20200508114012/http://www.flexpay.co.ke:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-e7a846910eccf3e4d2cde601952a80ad4f68840f6af17561aa43af6ff9aa1ee4:5bcc0a92d97bd64818edebcc1b6f3b50076b2949178c1bbbef3f926148f23779:headline:3ed73ea2065c31da",
      "before_evidence": "https://web.archive.org/web/20200508114012/http://www.flexpay.co.ke:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Flexpay – Lipia PolePole” to “Flexpay - Smart, Secure Part-Payments”.",
      "between": {
        "from": "2020-05-08T11:40:12.000Z",
        "to": "2021-01-16T14:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116141156/http://www.flexpay.co.ke/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e7a846910eccf3e4d2cde601952a80ad4f68840f6af17561aa43af6ff9aa1ee4:5bcc0a92d97bd64818edebcc1b6f3b50076b2949178c1bbbef3f926148f23779:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200508114012/http://www.flexpay.co.ke:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-05-08T11:40:12.000Z",
        "to": "2021-01-16T14:11:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116141156/http://www.flexpay.co.ke/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-5bcc0a92d97bd64818edebcc1b6f3b50076b2949178c1bbbef3f926148f23779:80490f3d5d51d28b91b1ea9556d989a7ee290aacf3700ec62a2aed98d32aaac6:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20210116141156/http://www.flexpay.co.ke/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2021-01-16T14:11:56.000Z",
        "to": "2023-07-14T08:22:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714082224/https://www.flexpay.co.ke/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flexpay” company record, https://startuphistory.org/c/flexpay.co.ke"
}