{
  "company": {
    "name": "Fleetsmith (acquired by Jamf)",
    "website": "https://fleetsmith.com/",
    "record": "https://startuphistory.org/c/fleetsmith.com"
  },
  "status": null,
  "history_since": "2013-05-31T05:35:27.000Z",
  "baseline": {
    "snapshot_id": "8bbd54d5793d5be97d9a1c87de95244b9dac3adf715166b1984ce3185c11cf44",
    "observed_at": "2013-05-31T05:35:27.000Z",
    "headline": "fleetsmith.com",
    "description": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
    "evidence": "https://web.archive.org/web/20130531053527/http://fleetsmith.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$7.99 / yr"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:21:44.453Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-05-31T05:35:27.000Z",
      "variants": [
        {
          "headline": "fleetsmith.com",
          "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
          "observed_at": "2013-05-31T05:35:27.000Z",
          "evidence": "https://web.archive.org/web/20130531053527/http://fleetsmith.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "fleetsmith.com",
      "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
      "from": "2013-05-31T05:35:27.000Z",
      "to": "2013-05-31T05:35:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130531053527/http://fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-05-31T05:35:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-03-13T23:37:11.000Z",
      "variants": [
        {
          "headline": "Mac management that works the way you do",
          "subhead": "Fleetsmith automatically manages apps, settings, and security preferences across a company’s Mac fleet, and offers fleet-wide upgrades to macOS Sierra with one click.",
          "observed_at": "2017-07-09T02:47:22.000Z",
          "evidence": "https://web.archive.org/web/20170709024722/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mac management that works the way you do",
          "subhead": "Fleetsmith automatically manages apps, settings, and security preferences across a company’s Mac fleet, and offers fleet-wide upgrades to macOS High Sierra with one click.",
          "observed_at": "2018-03-13T23:37:11.000Z",
          "evidence": "https://web.archive.org/web/20180313233711/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mac management that works the way you do",
      "subhead": "Fleetsmith automatically manages apps, settings, and security preferences across a company’s Mac fleet, and offers fleet-wide upgrades to macOS High Sierra with one click.",
      "from": "2017-07-09T02:47:22.000Z",
      "to": "2018-03-13T23:37:11.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180313233711/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-09T02:47:22.000Z",
          "to": "2018-03-13T23:37:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-10-02T10:20:42.000Z",
      "variants": [
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith is the premier cloud-based macOS management solution via G Suite or Office 365 that secures company Macs.",
          "observed_at": "2018-09-14T19:15:05.000Z",
          "evidence": "https://web.archive.org/web/20180914191505/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
          "observed_at": "2019-07-15T22:26:12.000Z",
          "evidence": "https://web.archive.org/web/20190715222612/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
          "observed_at": "2020-01-23T21:20:34.000Z",
          "evidence": "https://web.archive.org/web/20200123212034/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
          "observed_at": "2020-07-22T20:04:27.000Z",
          "evidence": "https://web.archive.org/web/20200722200427/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
          "observed_at": "2022-03-28T11:29:36.000Z",
          "evidence": "https://web.archive.org/web/20220328112936/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
          "observed_at": "2022-07-02T14:11:05.000Z",
          "evidence": "https://web.archive.org/web/20220702141105/https://www.fleetsmith.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Put your devices on auto-pilot",
          "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
          "observed_at": "2022-10-02T10:20:42.000Z",
          "evidence": "https://web.archive.org/web/20221002102042/https://www.fleetsmith.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Put your devices on auto-pilot",
      "subhead": "Fleetsmith automates Apple device management, making IT teams more efficient and putting zero-touch device setup, fleet-wide visibility, automatic updates, and security best practices within reach for",
      "from": "2018-09-14T19:15:05.000Z",
      "to": "2022-10-02T10:20:42.000Z",
      "captures": 7,
      "evidence": "https://web.archive.org/web/20221002102042/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-09-14T19:15:05.000Z",
          "to": "2022-10-02T10:20:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:21:44.453Z",
      "variants": [
        {
          "headline": "Apple Business",
          "subhead": "Manage people, set up devices, reach more customers, and get expert technical support all in one place. Learn more about Apple Business.",
          "observed_at": "2026-11-05T14:21:44.453Z",
          "evidence": "https://business.apple.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Apple Business",
      "subhead": "Manage people, set up devices, reach more customers, and get expert technical support all in one place. Learn more about Apple Business.",
      "from": "2026-11-05T14:21:44.453Z",
      "to": "2026-11-05T14:21:44.453Z",
      "captures": 1,
      "evidence": "https://business.apple.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T14:21:44.453Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8bbd54d5793d5be97d9a1c87de95244b9dac3adf715166b1984ce3185c11cf44:9c056c62f66a2b6297f7975654373af291485ed02ac0b7df6c2a89f2fd64d5c1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20130531053527/http://fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2013-05-31T05:35:27.000Z",
        "to": "2017-07-09T02:47:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20170709024722/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-8bbd54d5793d5be97d9a1c87de95244b9dac3adf715166b1984ce3185c11cf44:9c056c62f66a2b6297f7975654373af291485ed02ac0b7df6c2a89f2fd64d5c1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20130531053527/http://fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2013-05-31T05:35:27.000Z",
        "to": "2017-07-09T02:47:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20170709024722/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-cb59565bf642a2dc8d3a2bfe15d9c40a03fec02943a1c3df4163907f8c8684cf:0c4599c1161fb25a32368936366ee882f63d791a4c4d0b3e5d6df6c3d41567ad:headline:ab2fa9aabc34911a",
      "before_evidence": "https://web.archive.org/web/20180313233711/https://www.fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Mac management that works the way you do” to “Put your devices on auto-pilot”.",
      "between": {
        "from": "2018-03-13T23:37:11.000Z",
        "to": "2018-09-14T19:15:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20180914191505/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-cb59565bf642a2dc8d3a2bfe15d9c40a03fec02943a1c3df4163907f8c8684cf:0c4599c1161fb25a32368936366ee882f63d791a4c4d0b3e5d6df6c3d41567ad:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20180313233711/https://www.fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2018-03-13T23:37:11.000Z",
        "to": "2018-09-14T19:15:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20180914191505/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-0c4599c1161fb25a32368936366ee882f63d791a4c4d0b3e5d6df6c3d41567ad:b446068941a644a42932439d45c66bda82c63d5b148a31a25829f9e63b0917a9:logos:848f9752fd378db3",
      "before_evidence": "https://web.archive.org/web/20180914191505/https://www.fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Curology, Sonder, Talkdesk, Turo and Zwift.",
      "between": {
        "from": "2018-09-14T19:15:05.000Z",
        "to": "2019-07-15T22:26:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20190715222612/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-b446068941a644a42932439d45c66bda82c63d5b148a31a25829f9e63b0917a9:790900e7219d982fbed968bd50edd3321855ec2b5f9051027efbd03f3f01a125:logos:6e863caf38bd707c",
      "before_evidence": "https://web.archive.org/web/20190715222612/https://www.fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Allbirds and AngelList.",
      "between": {
        "from": "2019-07-15T22:26:12.000Z",
        "to": "2020-01-23T21:20:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20200123212034/https://www.fleetsmith.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-cb336bfcac2ff700ce1603a403b99bf2d0c23b2cfaff2c1bd2784706a97f8d32:2138bf01aa4c4d0c13705f5d94e1bfede49df2d04d5b03b956b0c08bc0c91711:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20220328112936/https://www.fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2022-03-28T11:29:36.000Z",
        "to": "2022-07-02T14:11:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20220702141105/https://www.fleetsmith.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-ab185b7893e53b5dd76f15a609e4386f46aabbeb4633d10497d6e05155095278:00b70105faa187d8fe5f28b69c98cae9c529034f89fec32a5776e24027e0ec99:headline:b95a38cd84fd0127",
      "before_evidence": "https://web.archive.org/web/20221002102042/https://www.fleetsmith.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Put your devices on auto-pilot” to “Apple Business”.",
      "between": {
        "from": "2022-10-02T10:20:42.000Z",
        "to": "2026-11-05T14:21:44.453Z"
      },
      "evidence": "https://business.apple.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fleetsmith (acquired by Jamf)” company record, https://startuphistory.org/c/fleetsmith.com"
}