{
  "company": {
    "name": "Fleetio",
    "website": "https://fleetio.com/",
    "record": "https://startuphistory.org/c/fleetio.com"
  },
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    "headline": null,
    "description": "Fleetio is a web-based vehicle and fleet management solution that lets you easily manage vehicle maintenance & service history online",
    "evidence": "https://web.archive.org/web/20111012183104/http://www.fleetio.com:80/",
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  "last_checked": null,
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      "variants": [
        {
          "headline": "Manage vehicles and equipment with ease.",
          "subhead": "Fleetio is an easy to use web-based software that helps you to effectively manage your vehicles and equipment.",
          "observed_at": "2013-01-05T09:50:02.000Z",
          "evidence": "https://web.archive.org/web/20130105095002/http://www.fleetio.com:80/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Manage vehicles and equipment with ease.",
      "subhead": "Fleetio is an easy to use web-based software that helps you to effectively manage your vehicles and equipment.",
      "from": "2013-01-05T09:50:02.000Z",
      "to": "2013-01-05T09:50:02.000Z",
      "captures": 1,
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        {
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          "evidence": "https://web.archive.org/web/20150110182846/http://www.fleetio.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Become a master of your fleet",
      "subhead": "Web-based fleet software that makes it easy to manage vehicles and equipment from anywhere.",
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      "to": "2015-01-10T18:28:46.000Z",
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    {
      "quote_observed_at": "2025-01-03T21:53:15.000Z",
      "variants": [
        {
          "headline": "#1 Fleet Management Software",
          "subhead": "Fleet management software for fleets of all sizes. Control the chaos of fleet maintenance and management with Fleetio!",
          "observed_at": "2021-07-22T03:09:18.000Z",
          "evidence": "https://web.archive.org/web/20210722030918/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "#1 Fleet Management Software",
          "subhead": "Fleet management software for fleets of all sizes. Control the chaos of fleet maintenance and management with Fleetio!",
          "observed_at": "2023-01-03T18:51:00.000Z",
          "evidence": "https://web.archive.org/web/20230103185100/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "#1 Fleet Management Software",
          "subhead": "Fleet maintenance management software for fleets of all sizes. Control the chaos of fleet maintenance and management with Fleetio!",
          "observed_at": "2025-01-03T21:53:15.000Z",
          "evidence": "https://web.archive.org/web/20250103215315/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "#1 Fleet Management Software",
      "subhead": "Fleet maintenance management software for fleets of all sizes. Control the chaos of fleet maintenance and management with Fleetio!",
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      "to": "2025-01-03T21:53:15.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250103215315/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "Powering 1,000,000+ Fleet Assets",
          "subhead": "Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking tools.",
          "observed_at": "2026-01-23T13:50:06.000Z",
          "evidence": "https://web.archive.org/web/20260123135006/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering 1,000,000+ Fleet Assets",
          "subhead": "Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking tools.",
          "observed_at": "2026-07-19T11:29:49.000Z",
          "evidence": "https://web.archive.org/web/20260719112949/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering 1,000,000+ Fleet Assets",
          "subhead": "Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking tools.",
          "observed_at": "2026-07-27T02:57:02.000Z",
          "evidence": "https://web.archive.org/web/20260727025702/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powering 1,000,000+ Fleet Assets",
      "subhead": "Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking tools.",
      "from": "2026-01-23T13:50:06.000Z",
      "to": "2026-07-27T02:57:02.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260727025702/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-07-27T02:57:02.000Z"
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      "current": false
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    {
      "quote_observed_at": "2026-10-02T15:04:03.000Z",
      "variants": [
        {
          "headline": "One place to run fleet maintenance",
          "subhead": "Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking tools.",
          "observed_at": "2026-10-02T15:04:03.000Z",
          "evidence": "https://web.archive.org/web/20261002150403/https://www.fleetio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One place to run fleet maintenance",
      "subhead": "Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking tools.",
      "from": "2026-10-02T15:04:03.000Z",
      "to": "2026-10-02T15:04:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20261002150403/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-10-02T15:04:03.000Z"
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      "before_evidence": "https://web.archive.org/web/20111012183104/http://www.fleetio.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-10-12T18:31:04.000Z",
        "to": "2013-01-05T09:50:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20130105095002/http://www.fleetio.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-10-12T18:31:04.000Z",
        "to": "2013-01-05T09:50:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20130105095002/http://www.fleetio.com:80/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
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      "before_evidence": "https://web.archive.org/web/20130105095002/http://www.fleetio.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Manage vehicles and equipment with ease.” to “Become a master of your fleet”.",
      "between": {
        "from": "2013-01-05T09:50:02.000Z",
        "to": "2015-01-10T18:28:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20150110182846/http://www.fleetio.com/",
      "evidence_kind": "internet_archive",
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    {
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      "id": "page-5cf28225fd8006707b2213d5126661fd611f33a3916b72c1d4d3e2566e4a9077:025e712e36625303f9b7aef14c61b7e6d4d7230610ce9fe8e2db3f27a504abcf:logos:b9162f38eb831dbe",
      "before_evidence": "https://web.archive.org/web/20210722030918/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
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      "summary": "Added logo to its homepage: Nov header.",
      "between": {
        "from": "2021-07-22T03:09:18.000Z",
        "to": "2023-01-03T18:51:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103185100/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20230103185100/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Capterra Review, G2 Review, Five Star Review, Fleetio Mobile App and 1-800-got-junk.",
      "between": {
        "from": "2023-01-03T18:51:00.000Z",
        "to": "2025-01-03T21:53:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103215315/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20250103215315/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Software Advice.",
      "between": {
        "from": "2025-01-03T21:53:15.000Z",
        "to": "2026-01-23T13:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260123135006/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-0fe39c908f0c17a780f76eb88cff98e361fb80f6dbc6177623478a94f79dd689:a4683cf9b4fe76b0c0164e0593ea0447529889e8b545789fba17773b2e883fbc:headline:b5f0fdebf2307378",
      "before_evidence": "https://web.archive.org/web/20250103215315/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “#1 Fleet Management Software” to “Powering 1,000,000+ Fleet Assets”.",
      "between": {
        "from": "2025-01-03T21:53:15.000Z",
        "to": "2026-01-23T13:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260123135006/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0fe39c908f0c17a780f76eb88cff98e361fb80f6dbc6177623478a94f79dd689:a4683cf9b4fe76b0c0164e0593ea0447529889e8b545789fba17773b2e883fbc:logos:cdf1f2fa2c2d5667",
      "before_evidence": "https://web.archive.org/web/20250103215315/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Five star rating, 1800 Got Junk, Bimbo Bakeries USA, Emory University, TCU, Artera, Wright Service Corp and Vehicle Assignments Calendar.",
      "between": {
        "from": "2025-01-03T21:53:15.000Z",
        "to": "2026-01-23T13:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260123135006/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-a4683cf9b4fe76b0c0164e0593ea0447529889e8b545789fba17773b2e883fbc:2024d6ef865175e5600a5f6795894a483295c141be912b7729060a0ef83a5b34:logos:a1e2923d238ad47e",
      "before_evidence": "https://web.archive.org/web/20260123135006/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Site, Forbes Advisor, Software Advice, G2, Software Reviews and Get App.",
      "between": {
        "from": "2026-01-23T13:50:06.000Z",
        "to": "2026-07-19T11:29:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260719112949/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-72af2f3d9832b8909a8de57e742120182f9f70439cdd85551977d8446c3df3e7:bff6ef8c10b8289a72ad190627889059758339c076e6f66b16ddb35eddf44825:headline:074e7cd261451514",
      "before_evidence": "https://web.archive.org/web/20260727025702/https://www.fleetio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powering 1,000,000+ Fleet Assets” to “One place to run fleet maintenance”.",
      "between": {
        "from": "2026-07-27T02:57:02.000Z",
        "to": "2026-10-02T15:04:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20261002150403/https://www.fleetio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fleetio” company record, https://startuphistory.org/c/fleetio.com"
}