{
  "company": {
    "name": "Flat",
    "website": "https://flathomecare.com/",
    "record": "https://startuphistory.org/c/flathomecare.com"
  },
  "status": null,
  "history_since": "2021-02-21T01:30:52.000Z",
  "baseline": {
    "snapshot_id": "bf1582d605b3b7896e66d230fe1b3886ce3d25424f0ed8f8843672fd296d40c9",
    "observed_at": "2021-02-21T01:30:52.000Z",
    "headline": null,
    "description": "No more sleepless nights worrying about protecting your largest asset Home ownership made easy FLAT provides a subscription service designed to catch problems before they become your problem! Let’s “G",
    "evidence": "https://web.archive.org/web/20210221013052/https://flathomecare.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-08T00:56:41.000Z",
      "variants": [
        {
          "headline": "One Flat Subscription. All of your home maintenance needs.",
          "subhead": null,
          "observed_at": "2023-02-03T15:43:21.000Z",
          "evidence": "https://web.archive.org/web/20230203154321/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flat Is The Operating System For Your Home.",
          "subhead": "Keep your home in top shape with Flat's innovative solution to ongoing home maintenance. Easily track, manage, and complete tasks all in one place.",
          "observed_at": "2023-08-12T13:54:18.000Z",
          "evidence": "https://web.archive.org/web/20230812135418/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flat Is The Operating System For Your Home.",
          "subhead": "Keep your home in top shape with Flat's innovative solution to ongoing home maintenance. Easily track, manage, and complete tasks all in one place.",
          "observed_at": "2024-02-23T21:03:11.000Z",
          "evidence": "https://web.archive.org/web/20240223210311/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flat Is The Operating System For Your Home.",
          "subhead": "Keep your home in top shape with Flat's innovative solution to ongoing home management. Easily track, manage, and complete tasks all in one place.",
          "observed_at": "2024-07-15T17:39:01.000Z",
          "evidence": "https://web.archive.org/web/20240715173901/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flat Is The Operating System For Your Home.",
          "subhead": "Keep your home in top shape with Flat's innovative solution to ongoing home management. Easily track, manage, and complete tasks all in one place.",
          "observed_at": "2025-01-08T00:56:41.000Z",
          "evidence": "https://web.archive.org/web/20250108005641/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flat Is The Operating System For Your Home.",
      "subhead": "Keep your home in top shape with Flat's innovative solution to ongoing home management. Easily track, manage, and complete tasks all in one place.",
      "from": "2023-02-03T15:43:21.000Z",
      "to": "2025-01-08T00:56:41.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250108005641/https://flathomecare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-02-03T15:43:21.000Z",
          "to": "2025-01-08T00:56:41.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Transform One-Time Service Calls Into Lifetime Customer Value",
          "subhead": "Flat helps home service companies increase customer retention, drive recurring revenue, and grow referral networks with a fully white-labeled home management app.",
          "observed_at": "2025-07-10T16:07:03.000Z",
          "evidence": "https://web.archive.org/web/20250710160703/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform One-Time Service Calls Into Lifetime Customer Value",
          "subhead": "Flat helps home service companies increase customer retention, drive recurring revenue, and grow referral networks with a fully white-labeled home management app.",
          "observed_at": "2026-01-23T22:18:19.000Z",
          "evidence": "https://web.archive.org/web/20260123221819/https://flathomecare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Transform One-Time Service Calls Into Lifetime Customer Value",
          "subhead": "Flat helps home service companies increase customer retention, drive recurring revenue, and grow referral networks with a fully white-labeled home management app.",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://flathomecare.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Transform One-Time Service Calls Into Lifetime Customer Value",
      "subhead": "Flat helps home service companies increase customer retention, drive recurring revenue, and grow referral networks with a fully white-labeled home management app.",
      "from": "2025-07-10T16:07:03.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 3,
      "evidence": "https://flathomecare.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-10T16:07:03.000Z",
          "to": "2026-11-06T17:00:12.815Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4799e248230d106264a1d2c528c7e1a915f1e053d336a6c444bbcaa490d9d575:27eca00a6c7e70074758b52e2fed40a82d790a69a4c493d8a05bbc324976f689:headline:1f1cad665e8c384c",
      "before_evidence": "https://web.archive.org/web/20230203154321/https://flathomecare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One Flat Subscription. All of your home maintenance needs.” to “Flat Is The Operating System For Your Home.”.",
      "between": {
        "from": "2023-02-03T15:43:21.000Z",
        "to": "2023-08-12T13:54:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230812135418/https://flathomecare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4799e248230d106264a1d2c528c7e1a915f1e053d336a6c444bbcaa490d9d575:27eca00a6c7e70074758b52e2fed40a82d790a69a4c493d8a05bbc324976f689:pricing:c6d7492e43474b50",
      "before_evidence": "https://web.archive.org/web/20230203154321/https://flathomecare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $ 29 / month, $ 47 / month, $ 299 / year and $ 499 / year to $13 / month and $49 / month.",
      "between": {
        "from": "2023-02-03T15:43:21.000Z",
        "to": "2023-08-12T13:54:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230812135418/https://flathomecare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
      "id": "classifier-1239795635b3f8bc983aca67ac16c67a2e7c6e428e7f0af5afb6ebe26b3913e1:fa7d9f9901605a8bee9250887c49c45548c8f338de8936e6d2e4350bc6a046ba:repositioning",
      "before_evidence": "https://web.archive.org/web/20250108005641/https://flathomecare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Flat Is The Operating System For Your Home.” to “Transform One-Time Service Calls Into Lifetime Customer Value”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-01-08T00:56:41.000Z",
        "to": "2025-07-10T16:07:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710160703/https://flathomecare.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Flat” company record, https://startuphistory.org/c/flathomecare.com"
}